SafetyNet:Social Media Management Services, Ann Michaels & Associates


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Ann Michaels & Associates offers social media management services to companies across North America. Whether you need social media startup, planning a social media marketing strategy, or social media monitoring, we can help! Visit our website at to learn more about our social media management services.

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SafetyNet:Social Media Management Services, Ann Michaels & Associates

  1. 1. Ann Michaels & Associates, Ltd. Social Media Management Services
  2. 2. SafetyNet Social Media Management <ul><li>Thank you for your interest in Ann Michaels & Associates’ Social Media Management </li></ul><ul><li>services. Social media engagement is the new marketing strategy for businesses, and </li></ul><ul><li>SafetyNet provides a solution to address this challenge in an efficient, cost-effective </li></ul><ul><li>manner. </li></ul><ul><li>This presentation includes the following. Please click on any of the links below to jump </li></ul><ul><li>to that section. </li></ul><ul><li>Components of a social media management program </li></ul><ul><li>Frequently asked questions </li></ul><ul><li>Starting a Social Media Management Program </li></ul>
  3. 3. Components of a Social Media Management Program
  4. 4. Phase 1: Discovery <ul><li>SafetyNet is comprised of four key components to assist with your social media marketing </li></ul><ul><li>strategies: </li></ul><ul><li>Discovery </li></ul><ul><ul><li>We collect information from the client to learn what has been done to date, the company goals, and challenges in this area </li></ul></ul><ul><ul><li>Historical social media data is collected to pinpoint current online presence </li></ul></ul><ul><ul><li>Armed with this information, a social media strategy is developed </li></ul></ul>
  5. 5. Phase 2: Building the Foundation <ul><li>Using the information gathered in the discovery phase, social media accounts are started or developed (if accounts already exist) in key social media venues. </li></ul><ul><li>Friend/follower bases will be developed based on client demographics and other relevant information. </li></ul><ul><li>What types of social media venues can be used? A partial list is below; this vary depending on the client’s customer demographics and social media goals. </li></ul><ul><ul><ul><li>Traditional social media engagement sites (Facebook, Twitter, and MySpace) </li></ul></ul></ul><ul><ul><ul><li>Consumer Review Sites </li></ul></ul></ul><ul><ul><ul><li>Blogs & Article Writing </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>LinkedIn/Jigsaw </li></ul></ul></ul><ul><ul><ul><li>Responses to blogs and online media articles </li></ul></ul></ul>
  6. 6. Phase 3: Engagement <ul><li>A dedicated Social Media Specialist will engage with friends, fans, followers, and readers on a regular basis. A mix of information will be shared to achieve the best results. </li></ul><ul><li>Weekly or biweekly reports will be sent to the client that show the growth of social media sites and engagement tactics used during that time period. </li></ul>
  7. 7. Phase 4: Social Media Monitoring <ul><li>One month into the program, social media monitoring will begin. This service provides weekly email reports to monitor the client’s online reputation. </li></ul><ul><li>This component helps a client understand how word of mouth is developing over the social media landscape, what is being said, and how the client can better assist customers. </li></ul><ul><li>Coupled with the weekly reports, quarterly analytical reports are available. This will help “make sense” of the information and give you more detailed information, including: </li></ul><ul><ul><ul><li>Age/gender demographics </li></ul></ul></ul><ul><ul><ul><li>Geographical information </li></ul></ul></ul><ul><ul><ul><li>Trending analysis </li></ul></ul></ul><ul><ul><ul><li>Sentiment/opinion </li></ul></ul></ul>
  8. 8. Frequently Asked Questions
  9. 9. Frequently Asked Questions <ul><li>How much client involvement is needed for our Social Media Management program? </li></ul><ul><li>In the discovery phase, Ann Michaels & Associates will communicate via email. An initial </li></ul><ul><li>questionnaire is provided to start the process. From there, a teleconference will be scheduled to </li></ul><ul><li>develop a social media strategy. After that time, client involvement is minimal; a contact person on </li></ul><ul><li>the client end will be needed to share promotional and marketing information, events calendars, and </li></ul><ul><li>similar information to use for social media engagement. We make it easy for our clients! </li></ul><ul><li>2. Do we have to use all four components of the management program? </li></ul><ul><li>We understand that every client’s needs are different. Some may not have the time or manpower to </li></ul><ul><li>fully engage in a social media plan, while others may only need limited assistance. Once we better </li></ul><ul><li>understand your needs, we can utilize the tools and components of the service that will be most </li></ul><ul><li>useful and successful for your particular needs and goals. </li></ul>
  10. 10. Frequently Asked Questions 3. How often do you engage with fans/followers/friends on social media sites? This will be different for each client. We encourage regular communication with fans/friends/followers. This communication will be a mix of responding to feedback, sharing news and event information, and offering industry related, non-company specific information, news, and tips to develop loyalty. 4. How do you handle responses to feedback? What if there is negative feedback? We work with clients to develop responses to frequently asked questions and concerns regarding products, services, and other issues. When negative feedback is collected, we alert the client and discuss how it should be addressed. From there, we will assist the client in providing a response.
  11. 11. Starting a Social Media Management Program
  12. 12. Getting Started 1. Determine your needs Internal discussion to include social media goals and collecting information from key staff for social media accounts, plans, and other pertinent information. 2. Service Agreement Based on the results of the internal discussion, select the components that will be the greatest benefit to your company. Sign and return the agreement to get started. 3. Development and Execution Begin! Upon receipt of the signed service agreement, Ann Michaels & Associates’ Social Media Specialist will provide the initial discovery documents and schedule a consultation. You are on your way!
  13. 13. Thank you in advance for your time and consideration. For more information, or to start the SafetyNet Program, please do not hesitate to contact me at your convenience. Marianne Hynd Ann Michaels & Associates, Ltd. 630-922-7804 ext.104