Relationship Building: Everyone is a Referral Source by Pam Davis Consulting
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Presented at the 2016 Bariatric Summit How do you generate more referrals for your bariatric program? Treat everyone as a referral source!
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Relationship Building: Everyone is a Referral Source by Pam Davis Consulting
- 1. Q SOLLEMNES IN 2020 Relationship Building: Everyone is a Referral Source Pam Davis, RN, CBN, MBA, Program Director Centennial Center for the Treatment of Obesity 2016 Bariatric Summit
- 2. BariMD Consultant Ethicon Consultant Novo Nordisk Patient Advisor
- 5. Current Referral Sources Existing Patients Employers/Insurers Primary Care Physicians
- 6. PAM DAVIS, RN, CAN, MBA
- 7. WHAT WHERE WHO is your current referral situation? are you focusing your outreach efforts? currently sends you referrals?
- 8. Referring Physicians-More than PCPs Develop and Implement a Referring Specialist Strategy ORTHOPEDICS 1. Identity the top joint replacement docs. 2. Go meet them. 3. Speak with them about the new ORTHO insurance requirements for BMI criteria for approval of a joint replacement 4. Create a plan to FAST TRACK their patients! 5. The more ortho patients YOU treat, the more THEY treat. ENDOCRINOLOGISTS OB-GYNS PULMONOLGISTS 1. Make these folks your new BFF. 2. Ask them to speak at a CME event or conference. 3. Send them current articles and ask them to do the same for you. 4. Promote their services. 5. Gasp. Make referrals to them. 1. Don’t go straight for the infertility issue! 2. Treat them like a PCP. 3. Ease into the infertility conversation. 4. Volunteer to speak at their conferences. 5. Make referrals, keep their brochures in your lobby. 1. Invite them to your office to do an in- service for your staff on sleep studies. 2. Go visit their sleep center. 3. Make referrals! 4. Communicate.
- 9. TRADITIONAL-PHONE CURRENT-FAX FUTURE-TEXT TRADITIONAL-EMAIL CURRENT-LIVE CHAT FUTURE-TELEMEDICINE TRADITIONAL-PATIENT OL CURRENT-SOCIAL MEDIA FUTURE-VIRTUAL GROUPS How do you accept referrals?
- 10. Q SOLLEMNES IN 2020 PATIENT REFERRALS
- 11. PATIENT ENGAGEMENT Patient Referrals - Word of Mouth Facebook: Pages, Groups, Live, Ads @Centennial Center for the Treatment of Obesity Pinterest: Recipes, B&A, product reviews @CentennialBari Twitter: 140 characters @CentennialBari Google+: Collections, events, improve your SEO +CMCWLS Likes: bump up your visibility online Facebook Page: events, groups, articles, reminders, testimonials, videos, check in
- 12. • Leave brochures with their PCP • Share their journey • Tag you on social media • Write a guest blog for your site • Mentor/Angel program • Bring someone to seminar • Bring someone to group • Support group leaders • Invite you to their employer • Evangelize for your program
- 13. NO! YES How do I incentivize word of mouth?
- 14. Q SOLLEMNES IN 2020 Befriend the Insurers! • CEU/CME Offerings • Interpret Articles • Offer to Serve as a Resource Provide Services to Employers • Health Fair Participation • Ht/Wt/BMI Screenings • Open Enrollment Fairs • Free Weight Loss Programs
- 16. Q SOLLEMNES IN 2020 Thank you for visiting Nashville! pamdavisconsulting@gmail.com (615) 414-4094