UCSF CER - Identifying the Stakeholders in Community Engaged Research (Symposium 2013), Mike Potter

1. Clinical and Translational
Science Institute / CTSI
at the University of California, San Francisco
Stakeholder Engagement
Identifying the Right Stakeholders
Mike Potter, MD

3. Step 1: Define the Purpose of Stakeholder
Engagement
• What are your desired outcomes?
• How can stakeholder engagement improve your
chances of success?
• What level of stakeholder engagement are you
looking for?

4. Step 2: Identify Your Stakeholders
• Funders
– Are you addressing a high-impact priority? How will you
convince them that it is worth funding?
• Established experts in the field
– How will your research build on or challenge what is known?
What knowledge/experience can experts contribute that you
don’t have?
• End users of your research
– How do you envision the knowledge gained would be used
by health systems, clinicians, patients? How will it be
sustained?
• Potential disseminators
– How will your results be translated into widespread practice?

5. Step 3: Stakeholder Recruitment Plan
• How will you introduce yourself and explain your
goals in a way that is meaningful to stakeholders?
• What will you ask them to do, and when will they
need to do it?
• Why should they trust you? What will they get in
return? How will you share results or credit?

6. Some Suggestions
• Think about stakeholders in the earliest phases of
your research, and get early feedback on your
research questions and long term goals
• Select them for what they can contribute at each
stage of the process
• Define the stakeholder relationship carefully – don’t
expect more from them than they can reasonably
deliver, and don’t overpromise what you can deliver
• Acknowledge and share credit with stakeholders as
often and as prominently as possible