Discover tips and strategies on how to spread the impact of your research throughour your organization and how to use your insight community as a tool for collaboration. This deck was first presented at the 2015 Vision Critical Summit.

1. Socializing Your
Insight Community:
Tips and strategies on how to spread the impact of your
research through your organization, and how to use your
insight community as a tool for collaboration
WORKSHOP

2. Ellie Hutton
Senior Director,
Customer Marketing
Vision Critical
Sean Karl
Sales Director,
AKA Rockstar
Vision Critical

3. Ever find yourself explaining
–or worse, defending –
your insight community to colleagues?

4. Does your executive team
know the value you bring to the table?
This can happen when people aren’t familiar with
what an insight community is and when they
haven’t been involved in planning, process and
presentation of insights.

5. Is your community calendar
full or empty?

6. Socializing your insight
community means
Activating stakeholders
Mobilizing stakeholders
Showcasing your awesomeness!

7. According to a
Vision Critical study:
52% of companies with an insight
community already socialize their IC,
while 42% want to!

8. Benefits of socializing
your community:
Proves the value you deliver to your company's leadership
team and executive
Builds grass-root support for budget renewal and expansion
Inspires a broader range of stakeholders to keep your
activity calendar full
Elevates and entrenches your team in the strategic thinking
of the business
Gets you the recognition you deserve for a job well done

9. What to share with your colleagues:
Community overview
Business impact
ROI and value
Member stories and profiles
Case studies
Future plans
Project process

10. Tips for socializing your insight community:
Bring the community to life
Build a compelling narrative
Use stakeholder’s language
Share current accomplishments AND future vision

11. How to share?
Internal newsletter
Lunch and learns
Email roundup
Centralized location
Video
Blog
Posters
Photos
Innovation Days

12. Here are some examples
of how Vision Critical
customers socialize their
insight communities.

17. Westfield Industry News (WIN) is a weekly electronic newsletter that
summarizes property-casualty industry news, trends, and competitive
movements. It is designed to keep its readers apprised of major
competitor “activities” – new products and services, strategies
and plans, major financial news, and the like – as well as other
developments that have relevance to Westfield Insurance,
its agency partners, and its customers.
Win Summary: Q1 & Q2 2015, Westfield Industry News
Analytics Resource Center / Customer & Market Insight

18. DEWALT Insights by the Numbers
Immediate access to large
group of members (Insight
Community Size: 10,593)
Well-engaged, highly qualified
participants -- 80% of
members are participating
12,051 IdeaScreen completes,
building a robust normative
database for benchmarking
667 ideas submitted to
the IdeaHub challenges
384 studies
630,325
invites sent
171,130 survey
completes
Approximately 71
IdeaScreen concept tests
4 IdeaHub Challenges:
Over 2000 unique participants

19. Share member profiles with your team
In a Hurry Meal:
Granola bar with a glass of milk or orange
juice
President for A Day:
“… I would make sure each school had both
playground and P.E. type recesses where
children could exercise…”
Why Join:
“…I'm an educator, mother to three grown
children, wife to a diabetic and a lifelong
struggler with weight issues…”
Cheryl is a student from Florida and in her
early 40’s. She is aware of the importance of
breakfast. Some of her health concerns are
losing weight and the risk of high cholesterol.

20. “Hopefully I’m right, but I honestly feel that you do take each
individual comment and survey and do something with it.
I’ve noticed from my first 2013 Sonata Hybrid to my second
2015 Hyundai Sonata Hybrid there have been a lot of
improvements made to it which tells me in such a short
turnaround time you put a lot of effort into actually listening
and doing what your customers ask whenever possible.”

21. Bring your members to life

22. Meet Michelle Frietchen
Sr. Manager Market Research & Insights, The Cleveland Clinic
How long have you worked with a Vision Critical Insight Community?
MF: Since 2008 – 8 years, and in 2013 The Cleveland Clinic Community was named the
Global Insight Community of the Year!
How has managing the community influenced your personal career development?
MF: Throughout the entire enterprise, I am now thought of among senior leadership as
the woman who has the pulse on the voice of patient/consumer. Since I have direct
access to candid patient feedback, my career has grown exponentially in responsibility,
moving beyond the typical market research role.
I’m a staple speaker at many healthcare events, presenting my community findings at
major industry conferences on behalf of Cleveland Clinic. Most recently, you might have
seen me at SHSMD, Vision Critical’s Customer Summit, and the Healthcare Design
Conference.
What’s the best thing about your patient community?
MF: My team and I have instant access to our patient audience. This allows us to gain
real-time customer insight which enables decisions to be made at the speed of business.
In the healthcare landscape these days- that’s a necessity for Cleveland Clinic!

23. Making socializing easier…
Get in the habit
Member generated content (stories, letters, photos)
Join VC Visionaries

24. © Aurora Health Care | 24
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about the Vision Critical platform.