Postcolonialism and Cultural Studies

1. Name :- Jagruti R. Vasani
Sem :- 2
Roll No.:- 14
Enrollment No.:- 2069108420180054
Paper 8 :-The Cultural Studies
Email Id :- jagrutivasani17@gmail.com
Submitted To. :- Smt S.B. Gardi Department Of English
Maharaja Krishnakumarsinhji Bhavnagar University

2. TOPIC
Post-Colonialism and Cultural Studies

3. POST-COLONIALISM
• Postcolonialism or postcolonial studies is the academic study of the cultural
legacy of colonialism and imperialism, focusing on the human consequences
of the control and exploitation of colonised people and their lands.
• This term refers broadly to the ways in which race, ethnicity, culture and
human identity itself are represented in the modern era, after many colonized
countries gained their independence. However, as the currency of this term
gained wider use, its meaning was expanded.

4. Cultural Studies
• The objective of Cultural Studies includes understanding culture in all its
complex forms and analyzing the social and political context in which
culture manifests itself. Cultural studies is a site of both study/analysis
and Political criticism/action.
• Cultural studies is a field of theoretically, politically and empirically
engaged cultural analysis that concentrates upon the political dynamics of
contemporary culture, its historical foundations, defining traits, conflicts
and contingencies.

5. How Hollywood films circulate globally ?

6. Connecting Postcolonialism With Globalization Studies

7. Continued…
• Local cultures are linked to global economies, markets and needs and
hence any study of contemporary culture has to examine the role of
non-local market/money which requires a postcolonial awareness of
the role of racial difference, the colonial relationship between ‘First
World’ and ‘Third World’ and the exploitative relationship between
the worlds even today.

8. Global Companies with Local Presence and Effects
• Colonialism is a kind of globalization
where the European settler imposes his
cultural modes on the colony, even as he
adapts and appropriates local cultures.
• In a sense globalization has indeed become
synonymous with Americanization.
• Some examples here :

9. Are such cultural products financed by non-local moneys?
• As Example :
• Hindi films being financed by non-
resident Indians.
• The stage shows performed by
Hindi film stars abroad, extending
Bollywood culture in other ways.

10. We have learn from that :
• Local cultural artefacts are now ‘produced’ keeping a global market in mind.
• This ‘production’ of local culture is often engaged in a relationship with the
first world.
• The relationship between local cultures and the First World market remains,
mostly, a colonial one, where the local culture is exploited or exoticized by
the first world.