Cultural studies analyzes cultures using various academic fields like philosophy, literature, and theology. It seeks to understand how and why cultures form and why groups behave in certain ways. The paper will discuss topics like race, global culture, Hollywood films, and their influence. It will examine how third world countries and their traditions have changed historically due to globalization. Key thinkers discussed include Edward Said and his work on Orientalism, Frantz Fanon's experiences in Algeria, Homi Bhabha's work on identity, and Gayatri Spivak's concept of the subaltern. The conclusion reflects on cultural studies' interest in the role of markets, advertising, and media in cultural products.