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Sustaining Tahoe's Tourism Currency

Jacquie Chandler
Jacquie Chandler
Jacquie ChandlerExecutive Director Sustainable Tahoe at SUSTAINABLE TAHOE

The future will look back and ask" What were you thinking?...or...How did you do it?"

Sustaining Tahoe's Tourism Currency

1 of 22
Sustaining Tahoe's Tourism Currency
We are in a Climate Emergency
Sustaining Tahoe's Tourism Currency
“When the future looks back at Tahoe
it will either ask…
Al Gore in 2013 at the Tahoe Executive Summit
What were you thinking?...
or…
HOW did you do it?

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Sustaining Tahoe's Tourism Currency

  • 2. We are in a Climate Emergency
  • 4. “When the future looks back at Tahoe it will either ask… Al Gore in 2013 at the Tahoe Executive Summit
  • 5. What were you thinking?...
  • 7. If we succeed in protecting Lake Tahoe… part of our answer will be that people across all lines came together and found a way to make political will a renewable resource”
  • 8. 2021 Tahoe Tourism RFP will hire Sustainable Travel Consultant to create: ‘Future of Tahoe Shared Vision Roadmap to Sustainable Tourism and Stewardship Recreation (Some prior ‘Shared Vision Plans’ addressing tourism lacked a ‘dedicated team’ after the consultants left)
  • 9. Wisdom Responsibility Action Land-grant Mission to the Betterment of Humanity, Environment, and Nevada ..through a Sustainable Tourism (Pilot, Immersion and/or Certified) Program at a local college or university (University Nevada Reno and Sierra Nevada University are now one) What if a “dedicated team” of local Tahoe-based students were to co-create this ‘Shared Vision 20-year Roadmap to Stewardship’? (they will actually inherit )
  • 10. Tahoe’s an ideal science field lab
  • 11. A Sustainable Tourism Pilot Program will address… • Tahoe’s Hosting issues , tourism trends, sustainable models • Capacity: Lake Science - wildlife habitat • 10,000 Native Stewardship Legacy • TriNomics, Engagement, Filters, guiding principles • Sustainable Visitor Menu and Implementation Roadmap • Measure, Monitor and Sustain • Short and long term resources/partners/donors …and deliver a 20-year Stewardship Roadmap that lives beyond the RFP
  • 12. Collaborative Instruction 1) RFP Consultants: tasks - assignments 2) UC Davis Lake Science, habitat, iNaturalist 3) Dr. Lisa Grayshield: Washoe History 4) Sustain Tahoe: Geotourism framework 5) Existing Curriculum: Resort Management
  • 13. 1) TAHOE REGIONAL PLANNING AGENCY SUSTAINABLE RECREATION INITIATIVE REQUEST FOR PROPOSALS (RFP) Lake Tahoe Future of Tourism Shared Vision & Destination Stewardship Roadmap RFP # 210022 June 14, 2021 Project Description: The Lake Tahoe Sustainable Recreation and Tourism Partnership is seeking proposals from a firm (or team of firms) to develop a shared vision and implementation 20-year roadmap for Lake Tahoe as a sustainable destination. The selected team will work with: Visitors’ Authorities, USDA Forest Service, Tahoe Regional Planning Agency (TRPA), Nevada Office of Outdoor Recreation, Tahoe Fund, local jurisdictions, as well as other public and private partners 2) Lake Science instructors 3)Washoe water wisdom 5)Global Biz & Resort Mgmt leaders 4)Geotourism implementation model 1) Responsible Travel iNaturalist program
  • 14. Program leads to new Careers  Chamber of Stewardship  Destination Stewardship Director  Sustainable Tourism Manager  Conservation Ranger  Natural Resource Director  Fair Market Travel Manager  Stewardship Concierge  Environmental Teacher (K-12)
  • 16. Sustainable Tourism Programs are popular Worldwide Top 10 list ‘Linnaeus Univ’. Sweden: MS Tourism and Sustainability ASU, Arizona: Masters in Sustainable Tourism ‘Groningen’ Leeuwarden, Netherlands: Climate Adjustment Governance ‘Ostelea’, Barcelona Spain: Sustainable Tourism Destinations & Planning Benito Juárez Autonomous University of Oaxaca, México: MA Tourism and Sustainable Development Tepic, Mexico: MS for Sustainability and Tourism University of The Valley of Guatemala: Master in Sustainable Tourism Background photo, San Juan La Laguna Maya World Wall Mural, Lake Atitlan, Guatemala
  • 17. Sometimes…the best way forward is to look around first
  • 18. Tahoe Expo demonstration of meaningful immersive activities that educate visitors. Washoe Laka'lelup 2014. Ben Rupert above preforming traditional "Eagle Dance"
  • 19. Geotourism menu highlights: land to water transit, guided Heritage Hikes, SUP Yoga, Paiute Drum Circle. We already have the ingredients for a collaborative effort
  • 20. “…A program on Sustainable Tourism would be very valuable. I was disappointed when I saw that UNR does not have a sustainability management program as I am interested in going to grad school for this. I think your proposed program would fill this space nicely and ignite some much needed sustainable ingenuity in the basin. Again, thank you for the work you're doing. I am so early in my career but I hope to move in the direction of sustainable business / tourism and your work is very inspiring.” Best, Charlotte Mahoney Sports America guide
  • 21. Tahoe cannot wait another 20 years Enable students to actively participate in the future they will inherit
  • 22. Time to make political collaboration a renewable resource