The future will look back and ask" What were you thinking?...or...How did you do it?"

2. We are in a Climate Emergency

4. “When the future looks back at Tahoe
it will either ask…
Al Gore in 2013 at the Tahoe Executive Summit

5. What were you thinking?...

6. or…
HOW did you do it?

7. If we succeed in protecting
Lake Tahoe… part of our answer will be that people
across all lines came together and found a way to
make political will a renewable resource”

8. 2021 Tahoe Tourism RFP will hire
Sustainable Travel Consultant to create:
‘Future of Tahoe Shared Vision Roadmap to
Sustainable Tourism and Stewardship Recreation
(Some prior ‘Shared Vision Plans’ addressing tourism lacked a
‘dedicated team’ after the consultants left)

9. Wisdom
Responsibility
Action
Land-grant
Mission to
the
Betterment
of Humanity,
Environment,
and Nevada
..through a Sustainable Tourism (Pilot, Immersion and/or Certified) Program
at a local college or university (University Nevada Reno and Sierra Nevada University are now one)
What if a “dedicated team” of local Tahoe-based students were to co-create this
‘Shared Vision 20-year Roadmap to Stewardship’? (they will actually inherit )

10. Tahoe’s an ideal science field lab

11. A Sustainable Tourism Pilot Program
will address…
• Tahoe’s Hosting issues , tourism trends, sustainable models
• Capacity: Lake Science - wildlife habitat
• 10,000 Native Stewardship Legacy
• TriNomics, Engagement, Filters, guiding principles
• Sustainable Visitor Menu and Implementation Roadmap
• Measure, Monitor and Sustain
• Short and long term resources/partners/donors
…and deliver a 20-year Stewardship Roadmap that lives beyond the RFP

12. Collaborative Instruction
1) RFP Consultants: tasks - assignments
2) UC Davis Lake Science, habitat, iNaturalist
3) Dr. Lisa Grayshield: Washoe History
4) Sustain Tahoe: Geotourism framework
5) Existing Curriculum: Resort Management

13. 1) TAHOE REGIONAL PLANNING AGENCY SUSTAINABLE
RECREATION INITIATIVE REQUEST FOR PROPOSALS (RFP)
Lake Tahoe Future of Tourism Shared Vision & Destination
Stewardship Roadmap RFP # 210022
June 14, 2021 Project Description: The Lake Tahoe Sustainable
Recreation and Tourism Partnership is seeking proposals from a
firm (or team of firms) to develop a shared vision and
implementation 20-year roadmap for Lake Tahoe as a sustainable
destination.
The selected team will work with: Visitors’ Authorities, USDA Forest
Service, Tahoe Regional Planning Agency (TRPA), Nevada Office of
Outdoor Recreation, Tahoe Fund, local jurisdictions, as well as other
public and private partners
2) Lake Science instructors
3)Washoe water wisdom
5)Global Biz &
Resort Mgmt
leaders
4)Geotourism implementation model
1) Responsible Travel
iNaturalist program

14. Program leads to new Careers
 Chamber of Stewardship
 Destination Stewardship Director
 Sustainable Tourism Manager
 Conservation Ranger
 Natural Resource Director
 Fair Market Travel Manager
 Stewardship Concierge
 Environmental Teacher (K-12)

16. Sustainable Tourism Programs are popular
Worldwide Top 10 list
‘Linnaeus Univ’. Sweden: MS Tourism and Sustainability
ASU, Arizona: Masters in Sustainable Tourism
‘Groningen’ Leeuwarden, Netherlands:
Climate Adjustment Governance
‘Ostelea’, Barcelona Spain:
Sustainable Tourism Destinations & Planning
Benito Juárez Autonomous University of Oaxaca, México:
MA Tourism and Sustainable Development
Tepic, Mexico: MS for Sustainability and Tourism
University of The Valley of Guatemala: Master in Sustainable Tourism
Background photo, San Juan La Laguna Maya World Wall Mural, Lake Atitlan, Guatemala

17. Sometimes…the best way forward is to look around first

18. Tahoe Expo demonstration of meaningful immersive
activities that educate visitors. Washoe Laka'lelup
2014. Ben Rupert above preforming traditional
"Eagle Dance"

19. Geotourism menu highlights: land to water
transit, guided Heritage Hikes, SUP Yoga, Paiute
Drum Circle. We already have the ingredients for a
collaborative effort

20. “…A program on Sustainable Tourism would be very valuable.
I was disappointed when I saw that UNR does not have a sustainability
management program as I am interested in going to grad school for this. I
think your proposed program would fill this space nicely and ignite some
much needed sustainable ingenuity in the basin.
Again, thank you for the work you're doing. I am so early in my career but I
hope to move in the direction of sustainable business / tourism and your work
is very inspiring.”
Best,
Charlotte Mahoney
Sports America guide

21. Tahoe cannot wait another 20 years
Enable students to actively
participate in the future they will
inherit

22. Time to make
political collaboration
a renewable resource