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2014 Tahoe Geotourism Expo 2014 Report

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The 2014 Tahoe Expo continues Sustainable Tahoe's legacy of demonstrating a 21st 4-season geotourism menu of adventures that enrich visitors connection, understanding and experience of Tahoe's "8 wonders" (sky, water, plant, land, wildlife, culture, heritage, local well being), while reducing the carbon-loading impact that compromises water clarity.

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2014 Tahoe Geotourism Expo 2014 Report

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  2. 2. fc"r L: i) fri .,.5" ;!i' ; ji l i'".,,.- ,$"'t t "-,3fu Oreanization I nformation: Legal Name of Organization: Mailing Address: PO 3206 City, State,Zip: Incline Village Executive Director: Jacquie Chandler Phone: 775846-t7LS cell: 775 287-3982 State of Incorporation : Mission: Em ail : jchandler@sustaintahoe.org Geographic Region Served: '$'$3* FI*{}L}**}nr we: ;.:&r'*-* tny{ffiE ${} s;{.}Ev*} The 1960's auto-centric 2-season visitor model has run its course, by lacking a deeply engaging visitor experience while requiring Billions in ongoing restoration and mitigation required when actions degrade the pristine environment. UC Davis and Dr Goldman's 5O years of research has shown that human behavior in recreation, transportation and construction patterns are the key contributors to the degradation of the water quafity, Reference: 2010 State of the Lake Report "W:yW_Jt"ES*!$l_AHS.g{C:LaItigfL!rS li?hslirdsxlini "Lost ten years it cost 57.48illion to cleon up after ourselves. lt will cost 52.458 for the next ten yeors" 2010 TRPA Environrnental lmprovement Program $1!y.W_,_tg_ll,iq{yg1tfi_q]ggilj*l1g There are 2 states, 6 counties, numerous city and governmental agencies, NGO's and businesses all working individually and often at odds with one another. The 20L0 Prosperity Plan provides a prescription for collaboration in 3 economic clusters. In the Sustainable Tourism Cluster, Sustainable Tahoe is identified as a key contributor in implementing this segment.
  3. 3. .,,:.,". ::4.:a:aa. #€tf @ .'r'S.'-.,'. += ffiA w = #@k*B%d -w rql rtt &K',grea ry#wre.% .ry --,-:fL -iIf ,f -t @ KAYAKING SUP YOGA SUP or TRAIL FISHING B IKIN G CLIM B ING BIRDWATCH H IKING SCIENCE PHOTOGRAPHY WATER TRANSIT FOOD CULTURE/HERITAG CENTER STAGE Fun En lig hten ing Low-Carbon guided activities that deepen your connection to the treasures ofTahoe. Choose one near you and use transit or carpooling to get there! ,,...';;:;a=;,:,:;;;.;,,;,2,,..,-.:-:,.-,,. ===-G ffilam AdventureTracks BEARS (sear play) (m) TRANSTT
  4. 4. ffi@ (.lndePendence Lake I Pyramid Lake (30 miles north of Reno) I I l I I Trucke l. Tahoe lCity, . lncline Village ara / , /Al;__;l / 5 King's Beach r {r -., /RenT (18 miles north of lncline) Flume Trailo Mountain Biking nd Harbor pooner La ke @ a-S Squaw .Vu lley :.: :- 'i l :::, TART I / , / 'sa s) ffi'Road Bikinq t- I Eagle Rock I t / I I I I I I I I I I I I Zephy Cove Shuttle Bus -"ffi-& Tahoe Maritime Museum ry"@ ll /€F# /{-- r|trJ ) lF^" i South La ke Ta hoe
  5. 5. The sqlXuti$$ we provide Sustainable Tahoe, a 501c3 non-profit organization, is fostering behaviors conducive to creating a sustainable, prosperous and compassionate economy in the Lake Tahoe watershed. We do this with community outreach, collaborative action and encouraging hands-on participation in activities that result in shifting behavior towards stewardship. fn order to return the water quality of Lake Tahoe to pre*1960 conditions, we need agencies, businesses, nongrofits, residents and visitors to collabor;ate in geotourism campaigns. TAHOE GEOTOURISM EXPO A tangible experience of a geotourism model of sustainability and stewardship. 150-rnile regional two- day demonstration is designed around the 12 geotourism principles as specified by National Geographic Center for Sustainable Destinations (NGCSD). Increasing 'Visitor Satisfaction'via sustainable tourism models (geotourism) is in the "high priority action" section of the Lake Tahoe Basin Prosperity Plan (LTBPP) Final Report (pe.57*791. The Tahoe Expo is a region-wide (150 mile) open house of Tahoe's sustainable successes configured as tourist friendly "Geotours" or "GeoTracks" : guided adventures that must meet three criteria: Fun, Meaningful (educational), and Low Carbon. Unfike traditional fairs, festivals, Tahoe Expo demonstrates the feasibilfi of building a community owned tourism menu using Trinomics* : a collaborative modeldesigned by SheriWoodsgreen CEO of One Globe Corporation. The potential of the Tahoe Expo is to define Tahoe's 2L't Century brand. Sustainable Tahoe operates in the background as a facilitator, rainmaker and clearing house for recasting Tahoe and the rural regions assets that already exist into potential geotourism attractions. 1. Geotourism lmplementation Framework (GlF!: a template guiding destinations as to how to implement practices and components required to deploy sustainable geotourism. This includes: a geotourism curriculum http ://www. sl id esha re. net/iacq u i echa nd lqr/geoto u risrn-ci rricu I u m that teaches the 12 geotourism principles. Our use of TriNomics * provides a collaborative guide for building GeoTrack: htt ps :l/www. vo ut u b e. cqnrlwatsh?v- Ua L rRc5 g H w i:.'Jrt . i i.: 75&'1fi10 directly serviced by the Tahoe Expo
  6. 6. it."i'i,' ,,i".;1{-r Tahoe Our Executive Director attends regular meetings with regional agencies and organizations such as the Lake Tahoe Sustainability Coflaborative (LTSC), Tahoe Transportation District (TTDI, and through our advisory board and board we are kept apprised of developments in TRPA and the Tahoe Resource Conservation District TTRCD)" Additionally, we work and partner with organizations that range from smallTahoe busineses such as Elevated Fitness (first Carbon neutralfitness center in the USlthrough Bike the West (Tour De Tahoe and America's Most Beautiful Bike Ride) though large businesses like the (former) Embassy Suites and Sierra Nevada College. We work and have consulted with El Dorado County Superuisor Chair Norma Santiago, and have a close working relationship with City of Lake Tahoe Parks Director Lauren Thornaselli. {} trc. p};,x rx ui it'ap{ I b t'$$. #F, -{i Our bi-weekly orweekly meetings with volunteers and guarterly board retreats gather momentum to execute on key initiatives. These meetings are where we design, review and/or implement ourStrategic Plan. Our annual Tahoe Expo is produced by interns, volunteers and many facets of the community. Our hands-on Board focus on the overriding goals of the organization and collaboratively leverage strengths and associations in the community to ensure our success. Each board member is active in promoting our mission. Collaboration: Our philosophy and example of collaborative successes Each Tahoe Expo is a proof point in the ability of our diverse region to collaborate. Tahoe Expo collaborates; GOV, . ORG and .COM to showcase fun, meaningful, and low carbon adventures. Non-Profh I .Arg: Local experts guide Geotours to enrich understanding Agencies/.Gov; provide grants & access to sensitive and remote areas Business/.Com: sponsor + 'eat, sleep, shop', gear & transit (reduced VMT's ) In 2O1O we were honored by Senator Reid for holding the first errer "Stewardship Congress". In many cases for the first time, people representing various conservation and stewardship efforts (the Washoe opened the event) came together to learn, share and transform their projects into geotourism visitor adventures for the 20tl Tahoe Expo. Geotourisrn was further confirmed and endorsed by Al Gore at the 2013 Tahoe Executive Summit when he said, " the future will look at this Lake ond either ask, " Why didn't you do somet hing?....or "How did you do this?" And if we succeed in pratecting Lake Tohoe our onswer will he becouse we found a woy to mske political collaborotion a renewable resource" lf we, as a watershed, cannot learn to work together on the serious issue that we and future generations all share, then nothfng will change and the treasure that is the pristine Lake Tahoe will be lost to us afl.
  7. 7. l,rlHqwHh$gINeg $$eNKiNffi I t}${ffiAN FtrffiAffi$$$ffi i .. finffT0tj{t VAL.26 I 51tr 3 Ir c0mstockslnag"coll I
  8. 8. FIRST READ g c0NVENIENCE BANKING I URBAN F0RAGING I GE0T0URISM COMSTOCKSBUSINESS INSIGHT FOR THE CAPITAL REGION AUG',14 VOL.26 | NO. B ffiWffiWffiffiMffiruffi TAHOE CAN GECTCURISM REPLACE THE REVENUE BEING LOST BY TAFIOE'S GAMING ]NDUSTRY? by Allison loy with gaming revenue on the decline and environmental sustainability an ongoing concern, the need for a new tourism strategy in Tahoe is two'fold' Enter geotourism' According to the Tahoe Regional Planning Agencies' 2011 Threshold Evaluation Report, the gaming industry has lost more than 4,000 jobs in the past decade as a result of increased competition. The Nevada Gaming Control board indicates a 24 percent decline in gaming revenue over the same period. At the same time, the region is still struggling to up- date its built environment in ways that preserve its natural ecosystem, and according to TRPA, water darity remains a concern. Since 1997, partners of the Lake Tahoe Environ- mental Improvement Program have spent more than $1.5 billion to restore the ecosYstem. Geotourism employs a two-pronged attack: Preserve the environment by fostering stewardship through cultural and historical ties, and support the local economy by pro- moting and encouraging patronage of local businesses' Coined by Ionathan Tourtellot, founding director of the National Geographic Center for Sustainable Destinations and the geotourism editor for National Geographic Traveler, the term encompasses eco-tourism, agri-tourism, volun- tourism and then some. It has support from the Bureau of Indian Affairs, the Bureau of Land Management, the U'S' Fish and Wildlife Service, the National Park Service and the u.s. Forest Service. And the philosophy is gaining serious traction in the Tahoe region. "It's not just about the environment," says Tourtellot' "It certainly includes the environment, but it's also about his- tory, traditions, culture and the aesthetics of a place." lacquie chandler, the executive director of sustainable Tahoe, was appointed a geotourism liason by the National Geographic Center for Sustainable Destinations in 2007. She and Iohn Harra, Sustainable Tahoe's founder and board chair, are currently gearing up for the fourth annual Tahoe Expo, a two-day geotourism demonstration (Aug. 30-31) that spans 150 miles andfeatures25 "geotracks" - sysnts and ex- cursions that showcase all the region has to offer. The expo is made possible by the collaboration of 60-plus NGOs, agen- cies and businesses, and geotracks range from biologist-led kayaking trips to bike rides and fly flshing excursions' "The expo is more than an event," Chandler says' "It's an economic demonstration for long-term prosperity and water clarity. We need to make visitors part of the solution. Instead of one big footprint, we have many tiny footprints spread out over hundreds of miles. It's a tourism model that can happen everyday." comstocksmag.com 35
  9. 9. L'iK1;i 'iti,;1.-., Aug.30 Sond Horbor Stole Pork 9 q.m. Welcome & Round Donce 'lO o.m. Flint Knopping demo ll q.m. Bow & Anow demo 1l o.m. Woshoe StoMelling Noon Fishing & Netting demo Noon Hond gome demo I p.m. Bosket demo & honds on weoving 2 p.m. Hunting & Robbii Drive demo 3 p.m. Robbit Skin Blonket demo 3 p.m.-sunsel Benefi t musicol performonces n /T an)'of the people living in Tahoc em- l.VI bracc a deeo love and connection to the environmcrrr. Ld, -*t, o* environmcnt is suffering with increlsed rraffic and trash. How do rve sustain and maintain the land and bodics ol rvater rvc all have come to lovei Jacquie Chandler, thc cxccutivc direc- tor of Sustainable Tahoe, has made it her mission to heip foster a more sust:rinable Tahoe. The 4d Annual Tahoe Geotourism Expo being held over Labor Day Wcckend is one way to support and learn more about the impact of humans on the Tahoe area- The nvo-day expo on Aug.30 and 31 brings people together to participate in both educational and exploratory adven- tures while immersing themselves more deeply into the Tahoc culture. 'We want our locals and visitors to have a more holistic experience and leave thc communiq- more pristine then whcn they arrived," Chandler erplains. Chandler is passionatc about Tahoe and sals it is critical for local organizations to collaborate to enhance and sustain our area. Both Chandler and Sustainable Tahoe foundcr,John Hara, erplain that there is a need for non-governmental organi:rations, whose mission it is to protect and educate, tcr rvork together with governmental agencies who hav'e interest in compliance and coop- erarc rvidr businesses who wanc to increa-sc tourism and profit Gom that venture. Sustrinrble Trhoe rvants to heip educate and create a nerv paradigm ofprospcrin'for the area. "When people come to Tahoe, busi- nesses want them to eat, drink, sleep and sliop. We are more than -iust a rrvo-serson destination," Chandicr sa]'s.'We vant tL) cncourage fbur seasons cif prospcrin:" Hara says thc he bclieves that locals rrnd visitors to Tahoe can rflect chlnqe tiom thc ggassroots level. "Grassroots eflbns rnake a dilllrence in raising arvarencss ofissues and modvadng peopie to act. If we promote stervardship ,:fthc land and create undcrstanding that there is much more to Tahoe then gaming, skiing, golEng and power boating on the l'ake, we've brought ncw awareness,'Hara cxplains. "Stew'ardship is about awereness, knowledge, action and presenation." What is geotourism? Geotourism is delined as tourism that sustains or enh'ances the geographical character ofa place, lts environment, culrure, aesthetics, herirage and the rvell being of its residents, according to the National Geoggaphic Web site. Geotourism incorpo- rates the concept ofsustainable tourism and suggests that destinations should rema.in un- spoiled for fuue generations while allowing for ways to protect a place's character. Indtgendenc€ lakr llYak lour I Simon Willilns h,Priva Hutder Weekend of culture & history The amphitheater at Sand Flarbor State Park will feature educational entenainment from an indigenous perspective with a mu- sical theme of water as it relatcs to the lake. Julian Forester, a celestial musician and master of sacred geometryr is botli a per- tbrmer and in charge of this year's enter- tainment. He promises a transformationa.l musical experience for those that attend this vear's event at thc center stage. "We want to create a sacred vibe and connection to the water and the land," explains Forester. Maq' Youngblood, Sana Christian, Diana Woodbury ofTOCCAIA and An- nie Hi-llman are among those headlining this t'ear (See In The Groove in this issue). Each musician is lending his or her name in order to bring awareness to Lalie Tahoe region. Veteran actor and producer Michael Cutt is the emcee. riic*ri,il. a Mis wllhos rt trt!3ido Coamons 2013 Paddlsloard foga oi Lrle Tahse I i.nay All:ntrns g S I TheTahoeWeekly.com
  10. 10. Most Gtottatk me oferedAug. 30 tl 31. Rcgister at taboeex?a.corrr- $Z I Begins with a mini standup paddle. board lesson and then move into an asana practice on Lake Tahoe. $55 | Mth professional insighl and guidance from Chris Talbot, leam how to capturB the hidden beauty ot the Lady of the Lake. Practice new angles. settings and focus skills.lrom land and water {includes a custom boat tour) to capture the rapture of Tahoe's famous East Shore. $5 | Test drive an €lectric bike and patrol storm drains for runoff in South Lake Tahoe $80 | lncrease your understanding and connection to a unique ecosystem with the Calif omia Tahoe Conservancy. $35 | Spend the day learning bouldering techniques and safety while climbing with beginner and professional rock climbing athlet;s with severat classes offered. $65 | Take a ka!€k tour from sand hatbor to the Thunderbird Lodge and back with proles sional insight and guidance."Using the Woshoe term Lqko'lelup, which meons gothering or gothering of the one, the Woshoe will demonstrote ond illuminote their I0,000-yeor relotionship with the loke qnd its socredness." fhe Washoe Tribe will offer culturd events, storpclling and baskct weaving. The tribe also will rccreate an 1840s re- production of their anccstral camp. Us- ing thc Washoe term Laka'lelup, which means gathering or gathering of the one, the Washoe will demonstrate and illumiaate thcir 10,000-year relation- ship with the Iake and its sacredness, Ben Rupert will perform the Eagle Dance on seage. Tyler Dean, a'Washoe Tribe cnuncil member, says that he is happy that Sus- tainable Tahoe is induding the W'ashoe Culture in its mission.The theme of Past, Present and Funrre is an irnportant mes- sage to him. 'We need to learn &om our past, and bring awareness in the present for the future of our children,"Dean says. "It is disturbing to me what is hap- pening in our area, for instance this past Fourth ofluly generated so much garbage on our beaches in just that one day it was unbeLievable," he e-rplains- Deans'band, Tin Splendor, will be performing, as well. Geotracks The weekend will host more than 20 Geotrack evcnts. Geotra& are fun, meaningfirl, low-carbon activities that connect participaots to tl're eight worlds ofTahoe - water, slcy, plant, community, wild[fe, land, culnre and heritage. Examples of Geotrack activities indude a kayak adventure to the historic campsites occupied by MarkTwain in 1861, mountain biking on the Flume Trail, a tour on an electric bike boulder- ing in South Lake or practicing yoga on a standup paddleboard. All ofthe events offer exciting adventures that are avail- able in the area while illuminating issues ttrar affect the area- r Far more information or lo registst ior the Geolracks, call (775) 84S-1715 ar visit tahoeexpo. com. The East Shqre brpress from Incline Village tc Sand flarbor State Park will be running.from t0 a..!"r. !o 7:40 p.il., and TART buses will be in opera- t!on. Vlsit laketahoetransit'com tor delails. It4O I Forever change one's relationship with the water in ihis immersive and sacred Geotrack with a combination of yoga and paddleboarding. 3fO I Combine standfp paddleboarding with yoga at Sand Harbor. Practicing yoga on an SUP builds endurance, balance, full body strength and coordination. Fra€ | Join the Nature Conservancy for a tour of the Independence Lake Preserve north of Truckee, home to one of only tvvo wild, self-sustaining lake populations of Lahontan cutthroat trout in the world. $15 | Move with the rhythm of the land and indulge in a yoga practice on trail around Spooner Lake for 2 miles. 31O I Learn the history of South Lake Tahoe on a 2+nile walk in the Al Tahoe historic areas. 53o I Fnjoy a bus, bike. hike and water shuttle tour of the West Shore's land, culture and heritage, including the Tahoe Maritime Museum, a historic marina and more. GfOfrocks $60 | This Geotrack is a plrysically involv- ing, if not demanding, adventure to Lake Louise at the top ol Homewood Ski Resort Flide youf mountain bike on Homewood's tcrils. Aftet arriving at this pristine lake, enloy the cooling waters, so bring your swimsuil and if you love fr6sh trout. bring your fishing line. Frae I Dive into Lake Tahoe and discover the wonders of science at the UC Davis Tahoe Science C€nter with a 3D Geo- track, Includes guided tour, hands-on science activities, 3D movie and more. lN5 | The Washoe people share the past. present and future based on practices that sustained them for mor€ than 'lO,OOO years. The Laka'lelup, a Washoe cultural gathering, will bring people back in time to 1840, when their territory and surn- mer home included the Lake Tahoe basin. Leam how Washoe ceremony, song and practices support a harmonious relationship with Tahoe. lncludes story- telling, and demonstrations on ilint knap ping, basket weaving, rabbh skin blanket and more. $2O I This Geolrack is a iime travel kayak tour that traces the trail left by America's most intriguing, beloved and provocative writer visiting Mark Twain's campsites and other sites that he wrote about. 31O I Join the Tahoe Instihrte lor Nat- ural Science on an easy Geotcrck around Spooner Lake" Search for its many bird species while exploring meadows, pine and fir forest, and aspen groves. itlS I Mounlain biking tour of The Flurne Trail on the East Shore to the Tunnel Creek Caf6- l18O I Learn to flpfish with a famous expeft with exclusive access lo a pravate stocked pond in Olympic Valley at 7 a-m. Leam the an of catch and release and basic casting and fishing techniques with Matt Heron Fly Fishing. $2O I A lifetime love affair of f$fishing and Lake Tahoe begins on this Geotrack, Get ready to meet the waier wigglers and learn fly-iishing basics with guide Dan Ring of Tahoe Fly Fishing Outfitters. $35 | Bike Sugar Pine Point State Park through ol+growth forests and visit the historic Ehrman Mansion. The mansion is one of Tahoe's rare, and exclusive his- toric mansions and one oi the first homesteads on the lake. August 28-Septemb et 3, 2O14
  11. 11. Arts & Entertainment'North Lake Tahoe Bonanza I Thursday, August 2A,2AV I 29 WASHOE LAKA'LELUPTO HIGHLIGHTTAHOE EXPOSpecial to the Sonanza TheWashoeTribe and Sustainable Tahoe invite you to become asteward ofthe Lalie attheTahoe f,xpo, which demonslrates stewardship tourism through Geotourism Adventure Trdcks.'GeoTlacks" connect visitors to the "8 Wonders of Tlrhoe:' sly, watex plan! land, wildlife community, culture and heritaga TheTirhoe Expo has put together a diverse suite of GeoTiracks to educate, excite and enlighten people about the special features ofTirhoe. This l,abor Day Weekend, challenge yourself with kayaling, hiking bicyclin g and stand up paddleboard yoga, or engate your mind l'ith the lristorl', science and sustainability of the area- GeoTlacks provide lorv-car- bon activities and adven- tures designed to enrich and lengthen tbe risitor e.'?eri- ence trhile srxta,ining or en- hancing the region's unique assets. TAHOE HERITAGE TheWashoeTiibe is a vibrant and unique part of lbhoe's heritage For drou- sands ofyears, the Washoe People have cultir.ated and survived fronr Lake Thhoe to $ramid I;*e, the Truckee Meadorvs, Carson Valley and WashoeValley'. TheWashoe People de- pended upon this land lbr subsistence and therefore practiced a deep stenard- ship rvithin the ecos)stem to ensune it continued to thrive generation after generation" They engaged in a s5'rnbiotic relationship with the land to ensure the environment's long term sustainability fbr the people's health and abundance. The Wbshoe Tiibe's po- sition in its relationship with the Taboe areais not so diferenttoday. f'his area thrives on a healthy tourism industrl'for its economic vi- ability, rvhich is larg€iy based upon tle pristine environ- mentthathx made l"ake Thhoe and its surrounding region aworld renownd destination. During the last 5O years, evidence shorrs recreational sports, devel- opmentandtouri$n ca.n da:nage the area wben not pmperlymanaged. Air and water quality, " waste managemen! threats to local species and habitats, and many more issues chal- lenge the Sstem! long-term integrif of the s-ystem that drarvs people here. The lesson learned is the Washoe People had it right in the first place. 'The F-xpo is a nvodal' demonstration of Th}roe! future currenry * lake love - rvith activities guided by those who hold the heart of the lake in their handsi said Jacquie Chandler" eriecu- tive director of Sustainable Tahoe. 'One i'eahued itdventitre is the native Washoe laka'lelup (gathering of the one) fol- lou'ed b_r'a stage ceremonf in sen'ice to our u'ater and the tran-dormation that comes liom holding it sacred, Bring Jiour pra).ers ard be a part of the promise t}at is creating a sustainable Thhoe." WASHOE CULTURAL PRESENTATION The Washoe Tiibe of Ne- vada & Calilornia we]comes lcru to their presentation of a pical t-ake Tahoe tradi- tional Wa-shoe encampnrent- Iirperience the Tl{roe Expo'-s prernier Cultural Ger: Track: a Washoe Tribe laka'lelup- This presentation rvill demonstrate Arashoe cui- fural practices a-nd educate the public about the Washoe Peopie - past, present and future - in relation to their aboriginal homeiand, the Lake Tiihre Basin, along with educating the pubiic of the Washoe in connection to the environment and nature. E4rerience how the Wash- oe pe,ople utilized the plants, animals and rninerals to susta:in the lives ofthe people for many rnillenniunrs. The Washoe Pmple are the re- gion's original'stewards' and continue to vaiue the sacred land. air and rmter. Engage in native craft ' activities, cultural demon- strations, music and arts at the Aug. 30, 8 a-m.-7 p.m. at Shaliespeare Siage Sand Harbor State Parh Nevada Highway 28, Incline Village, COURTEsY PHOTO An actor portrays Sarah Mnnemucca, who was an activist and member of the PaiuteTribe, atthe Lakeside Commons 2013 Erpo. ' COURTESY SIMON WILLIAMS Paddling lndependence Lakewas among the opportuni- ties offered through the ZOI 3 Tahoe ExPo. Clara Frank circa June 'l951, poses with a tradkional Washoe basket. couRrEsY PHotr&r WashoeTribe member Elaine Christesen atTaylor Creek in 1976. I More info I wh"t, Tahoe Geoiourrsm I i;r:"iTls 3o and 3, I Where:Sand Harbor I state Park, area GeoTours I various area locations I Visit: www.tahoeexpo. I com Nev. Thelalia'lelup at Sand Harbor is free on Saturdav onl_Y. GeoTracks indude photog- nrphg water tr;ansit" fuhing, biking, yoga and more and most requirc an adrance reservation. ranging in pric'e from freeto $65. Sign up at wrrw.tahoeerpo.com. The Tbhoe Erpo will be on l,abor Day weekend witl selected G€oTi?cks on Saturday and $unday. The Sand Harbor Festirai and stage shows will be on Saturday,Aug.3O only, with mosi Shakespeare Sta6e shon' tickets are $f O-$25. For information on Thadis, times, locatiorx, costs and registration visit rvr*rv.tahoe- ea.Fo.corL
  12. 12. GM,EEST I .t ' d*: fg# ffi ffi W W JlESrb 8hrdc and Jolil llara of SustaimHc Tahoe arsh4lirg& nltan &oTshErpo or &S,30 ad 31. qqqqqqqq i ia: !;: : : :E !gE is -€gEEF€E EE E L :::::iiii iE' g i i ics ";SgE i :,jEs gEHEEEEgE $ave the lake Labor Day weekend of geotourism events at Lake Tahoe Ulsr you third( ahrt lalro lah, il'hat do you thlnt ffi Sfiing $ming F tyltg boating and beach days? And how do you get thetie and get around the lake? Drive? This is exactly wbat nonprctfit organization Sustainable Tahoe is uying to change with Tahoe Expo on Aug. 3o and 3t. Executive director Jacquie Chandler want$ to change the way people think abaut the lake. Stts fhinks the Tahoe Expo can help do this by demon- strating what n geotourism-based economy could look like in the region for one day a year- This is the third year the <rrganizaticn has hosted this evsrL "It's one day until it's every day"" Chandler said-'-[Geotourism is] visita- tion thaL doe s no hann- It's stewardship af th* geography, the arf, the culture, the heritage. thc envirounent and the local well-being." I She explained that the current '*visitor's menu" for Lake Tahtx*whieh include.s the activities listed abcve-*is too limi{ed. She wants &r exp;md it into a geotourism econom,v tlrat benefits every party involved, including visi- tors, business owners and rhe environmenL carefuI what you put on the edge of your si*.k?" Chandler said. 'T/elL &ar's : : : The Expo wiII have about 20 "geotract6s" -fu11 and meaningful,,lou/- : : , ' , duoughout the region sn both days andinclude activiries likeyoga on , ' " , staqdup paddleboards, a tour to learn about our feattrered friends at Spooqer ,:,"1 ',: Lake;andanelecticbicycletestdriveandtourtornonitorstonflclrainwater., These activities are tocareg near bus stops so pgrticipans ean help reduce their carbon footprinl Biking, hfting and water transit are options, too. For nmre inforildon, '"Transit around the lake rigbt uow is ki[ing the lake, bur if we start look- visftmw-hhoaerpo- ing at it a little more creatively, then the journey can be the reward as well," Gom' *Ia "o-fo,roder and presidentof the organization's board John tlara- i'ffyou look,at other.places, transit is part of the arractiicn. Clea$; g$4.&n$it" Wbat both Hara and Chandler are mosr excited for, thouglr, is at the event's center stage at Sand Harbor from 9 a-nr, to 3 pJn-: a Washoe activities, like making nroccasins: rabbit blankets ^T! arrowhead+ and ceremonies to honor the warer throrrghout the &y.The lashoe hu:-1$ ^ ,', ' ., . , done'tfuis kind of'ceremony at Sand Flaibor since r84o. *.** w'*-tlelp the Washoe, too, becau^se they're racing against the clocl< to teach their ceremonies, arts and crafts and culnre to the younger generacions- ^ "i l*g *oe ag?: and even tgday,.our coming *F"th:t ^ 1nPFJ" tlpT of who we are as a distinct people and as a community of people with related identities," said Washoe Tribe language teacher Herman Fillmore. "Many ':' ' ,, ' .i : ' times we sme togelher for big 'gatherings,' but often these are done ,when it The Washoe are the dginal guardians of the lake because thg area is iheir homeland. Chandlerbeliqves this is {a rare oPorarnity for the past to There will also bc a variety of performmes on the Shake.speare stage at Sand Hariror starring at 3 p.m. on Aug. 3o- There will be plays and dance and ilr fh :(x lat by $ags bohsy sagel@ newsreriew.ccm lul r --' s: TO'
  13. 13. ffi 1.. 2. Challerges: Sustainable Tahoe's role is not to overlap or compete with the existing tourist/ecological infrastructure and missions, but to build afliances and encourage ways to demonstrate sustainable geotourism success stories. Groups working on behalf of the lake work in isolation and sornetimes at cross purposes with one another. As the heyday of federal largesse ends and more groups compete for dwindling dollars, competition drives more agendas than collaboration. Sustainable Tahoe's chalfenge is educating key players to understand the benefits of contributing effort and doflars towards the Tahoe Expo which is a community venue demonstrating coffaboratlon on a scale beyond what other public events attempt. Reliable support is hard to achieve until enough potential resources understand how Tahoe Expo is an investment to introduce a sustainable 4-season economy. $-*ti$, {,r;{} itsr.r i*'e$*s'rgi;ttqctgl *s'*$:rc *t$t*r"n {.r} i$'tfr:r"rgr g}*'q}S}.;ix$.1:d,i5ogrvi{.*::; Learn from others. Gloria Bruce from the Northeast Kingdom was an early mentor guiding us on how geotourism works, what it really is and how to emerge it. The Northeast Kingdom shares similar assets and challenges - high end resort and rural farming. They realized that the key is to ask "what do you love and not want to lose and what is one thing you are willing to do?". This shifted focus from competing to collaborating around highlighting unique assets that attracted visitors to stay longer, explore more, return sooner and share new exciting stories. Workwith sustainabili$ experts. David Hansen, (a Sustainable Tahoe founder), helped Embassy Suites save S400K in the year they implemented energy monitoring, composting and other measures in sustainability. David shared this turn-around model at our 2010 Stewardship Congress to raise awareness and motivate others to lead-by-example: https:/lwww.youtube"com/watch?v=Ls88FsFkdU8 follaboration with Education. We created an accredited collaboration between with Embassy Suites and Sierra Nevada Coflege. Students designed a pilot program of geotourism adventures the resort could further develop into tour packages to increase shoulder season revenue. htt 0s : //www.yo utu be "com/watch ?v= rl J gYOF Kas, We've collaborated with Dr Susan Ross at SJSU to guide her 5O San Jose State University students in how to design geotourism adventures they would like to experience. Here is an example of what was delivered: httU//.www.slideshare.net/iacquiechandlerlseotrack-wild-mustanes-nativqqulture Board Retreats to revisit and refine our mission, goals, objectives and measurements of succels. Sustainable Tahoe current configuration and staffing is adequate for continuing as we have been, but not ready to power us to the next stage. Sustainable Tahoe is preparing to become more stable, more pro-active and more effective as new leadership asserts itself. We are in communication with NationalGeographic's geotourism dept and the US Department of Interior with reports on our progress and how we might work more closely to furtherthe mission. Geotourism lmplementation Framework {6lF} outlines best practices for adoption and deployment of geotourism. Our region- wide database identifies locaf sustainable organizations, businesses, and agencies. We collaborate with the representatives of these organizations for more innovative ways to promote what they do in the context of geotourism. 2. 3. 4. 5.
  14. 14. Lake Tahoe Action I Thursday. Aucust 24,2Ol4 lll PROVIDEDTO LAKE TAHOE ACTION Guests enjoy the festivities at a previous Alpen Wine Festival at Squaw Valley. FILE PHOTO Sous Chef Miguel Aguirre prepar€s a platter of food during a previous Sample the Sierra. ple theOutdoorsto behighlighted atThhoe Expo What makes Tiahoe unique will be on display at Lake Tahoe this Labor Day Weekend with the re- turn ofthe Tahoe tr.rpo. The event features a wide variety of activities tali- ing place all around the Lake Tilhoe region. .-, "The Tahoe Jfr ExPo has Put ilt- togethera - diverse suite of 'Geo-T?acks'to ed- ucate, excite and enlighten people about the special features of Tahoe," accord- ingto a press release for the event. 'This Labor DayWeek- end, you can challenge yourself witb keyaking, hikiag, bicycling and lf you go WhatTheTahoe Expo lflhen: Saturday and Sunday, Aug.30-31 lVhere: Various locations around Lake Tahoe and Truckee Tickets: Prices for individ- ual Geo-Tracks vary lnfo: www.tahoeexpo. com I lf you go I Wtrat Sample the Sierra + I x*:li"-5 P'm'sunda'' I Where: Bijou Community I Park,South LakeTahoe I Tickets:S4o I Info:www.sample I thesierra.com stand up paddleboard yoga, or engage your mind witl the history, science end sustainability ofthe areai As part ofthe expo, which focuses on the concept of geotourisrn, the Wa^shoe Tlibe will hold a com- manity gatlering at Sand Harbor State Park. The gathering starts at 9 a-m. and includes food, drink, arts and crafts and live entertainment. 'G€otourism means attractint people to enjoy the unique characteristics of an area while ensurirog those unigue features remain sustainable a.s an at- traction for years to come," aceording to the release. Most Geo-Tfacks require a reservation and range inprice from free'to $65. More information is avail- able at www:tahoeexpo.com, programs free of drarge to Northern Califonria and Ne. vada for people and fi.rnilies living $,ith MSi said Heidi Heltzel president and CEO of Can Do MS, in a seperate statament. The srentbas raised morethan $2So,oooforthe non- profit in the last lo]€ar* Arnidstthe elebration ofwine andmusic' guests can explorcthe sllent arrction andrafle vihichincludes SquawVa[€y lodging packagps" sho'pping sp€es, rcstau- rant gift certificales, Iift ticlrels, a$ and unique wines by tle bottle and ca$ acordingto the release. BONANZA FILE PHOTO Kayaking is among the wide variety of outdoor pursuits to be featured at this weekendtTahoe Expo, ra returns new spot wine lovers both bave sometbing the South Shore this weekend. Sample the Sierra festival in a new location, Sijou Com- Park. eveltt to- local out ples with wule marketplace includes locally as jam, soap, honey and olive specialty products created rigfot such as fine arf jewelry and also ineludes the Sierra CheG Challenge, "a cooking challenge between three regional chefs cooking with locally sourced ingredients," according to the event's website. "Watch three of the most talented che6 pre- pare delicious meals - nnd even get t'he oPPortu- nityto taste them!" Sample the Sierawill also feature live music and art Several additional offerings, induding a farm-to-fork bus tour, will take place leading up to the festival itself. More information is avail- able at wwwsampletlesierra-com. Lakc ThhoeActi.on InJeTdhe"Adion Lake TalweActton
  15. 15. Out of Market Outreach: 50-100 miles = Entire Sacramento Valley 100-150 miles = Eastern Bay Area, Western l-80 Corridor, Chico, CA 150+ miles = San Francisco and entire West Bay area, Fresno, CA {Central Valley}, Eastern l-80 Corridor and Salt Lake City, UT Hlsmsth Natinnsl Forest Ert$ ldountei oirt Yolla Br:llV f'rliddle Eel trtoilderness s, ;wirrib *ia$ Ltk*p i€oc ! O*tffir ffialryscd King* ,lanynn f'latinnal Serlmia P*rh Ndional Fnre*t i 'lndependen** o - Death'o/alley NdianalPatt .1 150 l'laHeru a fl .{Fq* Strtf,Cruz- o ? li i if J .f i i.s***dr'
  16. 16. Tahoe Geotourism Expo 2014 Videos: 2014 Tahoe Expo Pre Event Video 2014 Laka'lelup Video 2014 Tyler Rupert. Washoe Tribe Video 2014 Press: Comstock Magazine. Auoust 2014, Allison Joy TAMC, TahoeArts and Mountain Culture, July 28, 2014 Sierra Nevada Geotourism Post, Auqust 5. 2014 MakinqPeaceloveandHappiness Blog. August 6, 2014. Heather Howell The Union. Auqust B. 2014 Tahoe OnStaqe, August 12. 2014. Tim Parsons Nevada Humanities-Auqust 12, 2014 Reno News & Review, Auoust 14. 2014. Sage Leehey Reno News & Review. Auqust 14. 2014 Flipbook LakeTahoeTV, Tahoe Today, Auoust 15, 2014 LakeTahoeTV. Tahoe Toniqht. Auqvst 15. 2014 Lake Tahoe News. April 19 2014 Tahoe Beach and Ski Club, Auqust 13. 2014 South Tahoe Now.com. Auoust 20. 2014. Paula Sacramento News & Review Ad, August 21. 2014 Chico News & Reyiew Ad. Auqust 21. 2014 Reno News & Review Ad. August 21, 2014 Tahoe Daily Tribune. Sierra Sun, Auoust 22. 2014. Amv Edgett Reno/Tahoe.About.Com. Standley White. Auqust 23, 2014 LakeTahoeTV, Tahoe Today. August 26. 2014 The Tahoe Weeklv. Auqust 27. 2014. Priya Hutner Lake Tahoe Action. Auquqt 27. 2014 - Labor Dav Extravaqanza Special Edition Sacramento News & Review Ad. August 28. 2014
  17. 17. Chico News & Review Ad, Auqust 28. 2014 Reno News & Revigw Full Paqe. August 28, 201j[ RenoFarnOnTheGo Blog, Auqust 28, 2014 io Interview. Ai PSA Todav Radio Interview. Aired Auqust 24, 2014, Jessica LeviW, Wilks Broadcastinq PSA s running two weeks prior to event on:* FM 104.5 KDOT (Lotus) FM 1A5.7 KOZZ (Lotus) FM 94.5 ESPN Sports (Lotus) FM 95.7 The Fox (Wilks Fresno) FM 1A4.1 KFRR (Wilks Fresno) FM 105.5 The Game (Wifks Fresno) FM 92.1 The Wolf (Wilks Reno) FM 100.9 Mix FM (Wilks Reno) FM 92.9 The Bandit (A/ilks Reno) FM 100.1 The X (Wilks Reno) FItl 98.1 K-BULL (Cumulus) AM 780 KKOH (Cumulus) FM 95.5 Magic (Cumulus) FM 102.9 Wild (Cumulus) (Played on AM 630 Reno Fox Sports, FM 94.5 Reno FM 105.7 KO7J, and AM 1060 Reno NBC Sports) Radio ESPN $ports, FM 104.5 KDOT, *Nof published online
  18. 18. Tahoe Geotourism Expo zAM Press hits: Comstock Magazine, August 2014, Allison Jov Nevada Humanities. Auoust 12, 2014 Sacramento News & Review Ad" Ausust 21. 2014 Chico News & Review Ad, Auqust 21. 2014 Sacramento News & Review Ad. Auqust 28, 2014 Chico News & Review Ad, Auqust 28. 2014 Sierra Nevada Geotourism Post. August 5, 2014 Radio Ads running 120 spots for two weeks prior to event: FM 95.7 The Fox (Wilks Fresno) FM 1O4.1 KFRR (Wifks Fresno) FM 105.5 The Game (Wilks Fresno) PSA's running two weeks prior to event on: FM 95.7 The Fox (Wilks Fresno) FM 104.1 KFRR (Wilks Fresno) FM 105.5 The Game (Afilks Fresno)
  19. 19. n.{ i; r' I r" r.j illl Mary &rungblood wlth Sana Christian MC Michael Cutt Julian Farest Diana Woodbury Larry Aynesnrith Jeff Brownell Anna Helwing ***J Ben Rupert Tin Splendor Sand .! Annie BrYant t;^-***r Welcoming and Round Dance Fli nt Knapping Dernonstration Bow and Arrow Demonslraticn Washae Storytelling FishinglNettin g Demonstration Handgame Demonstration Basket Demonstrati0n l-lunting and Rabbit Drive Rabbit Skin Slanket Demonstration KAYAKI NG SUP YOGA - 5UF or TRAIL FISH ING B IKIN G CLI M BI NG BIRDWATCH HIKING SCIENCE PHOTOGRAPHY WATER TRANSIT FOO D CULTURE/HERITAGE CENTER STAGE BEARS {Bear Play} TRANSIT Benny Fillm*re Herrnan Fillmore Ben ftupert fAelanie Smokey DanielMcDonald NoraEsparza Melba Rakow Karnbria McDonald John Snooks Wesley Barber tF.ti*+ltlt-' I "+ @!rM iiil';ii-i,r tl it- _ lrAHffi f,r *, .' lrcE{HAr ',l'-,.{ .., lruFssK lrcnrrv
  20. 20. 1. l,(XlO through public demonstrations and presentations to local groups, business, clubs, etc 5,500 through social media that provides interaction with fans and followers L0fn in alliance and partner events ie: Guitarfish, Stone Bear, ElDorado County, hospitality education. 25 newly developed col la borative relationsh ips. }$tlw{}{;.}-"ixx*5'r;*{]t.{-:(.}*1I.};.*}:"',:]${.t*elx'g;'tg.}*:l,;'at,i{]}ll.gg.}**.elh.*:gsirr* s {:g'q"ig,*':s Qeotourism is an international strategy endorsed by five departments of the US Department of the lnterior: http://www.slideshare. net /iacquiechandler/2008:mog The Prosperity Plan. http://www.slideshare.net/iacquiechandlerf.!ske-tghoe-prosperitv-plan-36661230 has identified a Visitor Satisfaction cluster to address the needs of visitors that serve the environment and the economy - geotourism There are over 20 US destinations actively working to implement this strategy. We have been working and mentoring with the first three to embrace this strategy in America: Gloria Bruce of Northeast Kingdom, John Cartwright of Appalachians and Steve Thompson from Crown of the Continent. Sierra Business Council is chartered with regional responsibility for the length of the Sierra and offers information and services to educate people about geotourism assets. We facilitate to build alliances and create the open space for these alliances to form but our relationships are largely local. Our level of geotourism expertise is from producing the 150-mile geotourism exposition of stewardship which requires the collaboration of 55 to 85 NGO's, Agencies and Business. Our strongest asset is our relationship building, especially in the area of our native indigenous people of the Washoe and Paiute tribes. Their 10,000 years of stewardship is essential to geotourism becoming a reality at the lake. To our knowledge, no other organization at Lake Tahoe has made and encourage this link trying to bring native culture and history forward as strongly as Sustainable Tahoe. Members of the Washoe tribe have participated in every public event Sustainable Tahoe has sponsored and are partners with us in advocating for geotourism and the message of stewardship. We believe it is of utmost importance that their presence and story be centralthe recovery of Lake Tahoe. I{eseta*a"il1" ;* ltr3 * h;*I **:rtgr:ru Resources: Volunteers and sponsors keep the momentum going. We recruit the most volunteers and sponsors around the Expo (30-50 per Expo). Ormat Technologies, one of the largest geothermal companies in the worfd, based in Reno provided operational funding in2O72. We received a $50,000 grant in Google AdtVords. WaiSUP Boars donated SUP Boards to st"tpport GeoTracks and funding efforts. Vapur provided us reusable Vapur bottles. Pure Mda has created a special Sustainable tahoe bracelet that provides 51 donation for every $5 bracelet sold. Our Facebook page is an interactive clearing house for local conservation efforts and events that support the lake.
  21. 21. ; September ll,2Ol4 North Lake Tahoe Bonanza Washoe tribe bestows blessings, ancient knowledge ByAmy Edgett aedgett@sierrasun.com We are one. You, me, him, her, the fishes the birds the rocks the earth the air. Wb are all in this universe one. The Washoe lakalelup, or gathering, at Sand Harbor State Park Aug. 3O was part of Tirhoe's Geotourisnr Bxpo, which celebrated and showcased the old ways in support of the lVash- oe Cultural Center and sustainable earth practices. "I do the prayer as my grandmother did," said Melva Rakow, a Wash- oe Tlibe member, who opened the event with a water blessing on the achingly beautiful azure Lake Thhoe cove. %,lot of people assume that every- one is Christianized, but rny grandmother prayed in the old way, speaking in Wbshoe." Rakow was raised a Bap- tist, and didnt realize how much her grandrnother, Enie James Washoe, influ- enced her. She prays as one with the universe, quietly intoning the words as the water laps the white sand, slapping gently the enormous white granite rocks,like eggs of an ancient grant. 'Anything unseen that stands with us ... help us to not make mistakes ..." she prays. Rakow encouraged the group to bathe their faces or dip hands in Thhoe's wa- ter for oneness and healing. She was h"ppy to see everyone gathered to honor Lake Thhoe, the paradise her people inhabited for L0,OO0 years. NATIVE TONGUE Rakow teaches the dis- appearing language at the Head Start program in Car- son City and Dresslerville, immersing young ones in their native tongue. "When the words are written, the language loses itself, the cadence, spiritu- ality, it's really strange," said Rakow. She fbels the renewed wareness of Tkrtroe's orig- nal inhabitants is reallv t. Revisit the historical ma, of Wixhoe chil- dren being ripped from their homes at age 4, hair cut ofi shoved in to white man's clothes, put in school with severe punishment for speaking their language. And then feel the heqling, the movingwinds of change and belated appreciation for the Washoe way, "We tried to up the menu a bit," said Jacquie Chandler, Sustainable Tbhoe executive director, PHOTOS BY AMY EDGETT/ sIERRA SUN Maggie Rupert, age l7,hasput pen and pencil to paper as long as the can remember to express her emotions and perceptions. Now Rupqrt uses makeup like eyeliner: it's doesn't smudge and is less expensive than charcoal. Note the illustration tells us to"treasure naturei' BWffiTnr,lrving InclineVillage and Crystal Bay I www.tahoebonanza.com rEE Vot. 37 . No.13 4 Bedrooms, S Bath 3 Car Garage Approximately 3,603 sqft Approximately 1/3 acre lot LAKHSffiSF*HR H l" I T V.-r** q.****"- wAsHoE,5
  22. 22. North Lake Tahoe Bonanza I Thursday, Septemberll,2014 | 5 A summer residence, or adu, was erected at the Washoe lakalelup during theTahoe Expo at Sand Harbor. Additional activities included hand games, fish trap building, milkweed rope making, earth bread baking and basket weaving. WASHOE From page4 ofthe gathering, a GeoTback on the GeoTourism plate. She looks forward to environmental trans- formation from holding the water sacred in action and prayer. LOVE YOUR MOTHER The Washoe tribe historically summered at camps around Lake Thhoe before trekking back to the Great Basin to winter. The People lived in simpati- co with the earth, the lake, the rivers and natural reseurces. The tribe worked in close famrb units, trapping and netting fish, rabbits, gathering roots and berries and pine nuts, weaving baskets and rope and living the sustainable Tahoe life. Flint knapper Benny Filmore, while speaking to eager observers and tap-tapping obsidian from "glass mountain" said there were few personal disturbances between tribes and tribe members. "Oh maybe there was a stolen wife, or deer, but that's over thou- sa"nds ofyears," he chuckled. The art of flint knapping was needed to create arrow tips, used to kill game and feed the family. This also was done with prayer and reverence- for the spirit of the rock - roughing it with deer ant- ler and listening for that "tick tick ticki'that tells it's being done right. Miss Teen Washoe 2Ot5 Mag- gie Rupert attends Carson High School and is part ofthe Native Youth Club. She appreciates com- municatingwith her elders, and being a part of bringing her culture back together. "We're not giving up, wete going to be herei said Rakow. "Money still runs the world - the peo- ple who have the most chips. You might be a good intentioned per- son, but without the chips, you can talk'til youte blue in the face. It's sad to say." Rakow is concerned about young people being in their own little bubbles - that we've lost the art of socialization such as big picnics, Sunday dinner, gatherings - and this crosses all socio-economic status. She concluded, "Love your envi- ronment, treatyour earth well, and it will sustain you for many years." Visit www.facebook. com/sier- rasunl for a photo gallery. The morning sun broke gently on LakeTahoe's shore whileWashoe tribe members performed a water blessing.TheWashoe are the original inhabitants of Da ow aga (LakeTahoe) and believe the land, language and people are intertwined. Richard Sallee of Gardnerville sings a series of round dances, with a comic"Achy Breaky Heart"insert, Sallee has been sing- ing for 27-yeats, his new elf sk:n drum gifted to him at another ceremony.
  23. 23. f#fs pl*n#S ffus il#k* Winter f* rr:::tr.ia # H;fs - backs new tourism modelGroup qsm n (a t o t ni *7 nhl a Thh n p. nromotes' EeOtOUfiS m' AdVentUfe COnCept Su,stainable Tahoe promotes g By Tom Lotshaw Tagos RscloNer PuNNING AcnNcY |acquie Chandler, volunteer director of the nonprofit group Sustainable Thhoe, has sPent dre last 8 Years working to helP a new tourism model emerge at Lake Tahoe. Chandler and her $ustainabte Tahoe colleagues envision a "geotsurism" ec$nornv that helps protect Tahoe by inspiring visitors to become stewards af itre Lake and getting thern interested and engageA iri its well&eing" 'Ss many organizations are focused sn envircrnmental cleanup at Lake Tahoe," Chandler said' "1{e are focused on attracting visitation that doesn't require cleanuP"' Geotouri*m is a term coined bY the National Geographic Center for $ustainable Destinations. It is defined as "tourism that *ustains or enhances the geographical character of a plac*' its environment, crdfirre, aesthetics, heritage, and the well-being of its re$ident$.n' The model requires recognition that there's much more to Tahse than iust its ski resorts and casinos, long the etaples of its tourism in{ustry. It also means the Region must offer a wide range of activities and adventures that csnnect visitors to unique environmental and culhrr*l assets. "1{e have three criteria for geotourism adventtrre$r" Chandler said' "They have to be fun, rneaningful, and low carbon as much as Possible." $howcasing geotourisrn adventtrres is the focus sf $ustainabte Thhoe's Tahoe fourth anrrual $ustainable Tahoe's Geotourism Expo at $and l-lqrbor featured a lakelup, at.which the washoe Tribe of Nevada and california taught visitors $orne of thE tribe's cultural practicee' event lAras held at Sand Harbor State Park in August. lt featuret{ a "lakalclup" with the Washo* Tribe nf Ne'vada and California, the original inhabitants nnd stewards of the Tahoe waterrhed' Mernbers of the tribe offered visitor$ a unique opp+rtunity to "learn by doing" the cultural practices that remain irnportant parts of the tribe's heritage' Other activitie$ shswcas€d bY the Tahoe Geototrrisrn ExPo included fly fishing'krurs, a Presentation about Tilhoe's geological formation' paddleboard yoga' yoga hikes, a kayak taur of the UFP*r Truckee River, a Mark Twain kaYak tour 'of Thhoe, an elec{ric bike ride that explored how neigtrborhod storm runoff affects Tahoe's water clarity, a bird watching tour at SPooner !ake,-i - historical walking tour of the Al Thhoe neighborhood, a heritage tour of the West $h*re, and a rock clirnbing tour in Meyt'rs. Chandler hopes Tbhoe's geotourism offerings will grow to befilme a four- sea$on brand' *1 fe u*ually host about 20 adventures, but I think there are about 2,000. VSe just haven't found them yet' Ae the commr,mity owrl$ its part in making geotourism a reatity for Thhw, they reap the rewards and prasperity it will brin&' she said" The goal is to mors deePlY connect visitors to Lake Tahoe. "lrVhen you conned, you care, and when y$u cars' you sharer" Chandler said. "Visitors who are passionate about Tahoe, who understand Tahoe, will never trash Tahoe' That's geotourism, that's sustainable."

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