1. ThYl#X'S
ffi[,ffiTffiJ ftil5M
nxptr
AU ffi UTT
th -t TYiI-
{l IIIJ
dL#
5 U N W, I 5 tr T ffi
5 U r,{ 5 r.T
ALJfi U
ilil -r
frlU ru ffi15
5 U N 5
frry
5T
tr. Tffi
ET
{&LnT WWW,U%*A hLUlVlBtE 5
t{k
,w
1
ffi
w
t,t I y:4tu'
vx*v'w&a
//h te,V/e&.We4ve
- %Wwtwra
ffiau*^'"n*nt*n
'l
F;NV,litr
'ffi b;t1!1,,+ /1' *'t 1 g
4nt ar'
9, 1'. , 'z;;
t tl'"11"4
'
.. ' .r.
)' "$ "
.:."
{:*
ih)

2. fc"r L: i) fri
.,.5" ;!i' ;
ji l i'".,,.-
,$"'t t
"-,3fu
Oreanization I nformation:
Legal Name of Organization:
Mailing Address: PO 3206
City, State,Zip: Incline Village
Executive Director: Jacquie Chandler
Phone: 775846-t7LS cell: 775 287-3982
State of Incorporation :
Mission:
Em ail : jchandler@sustaintahoe.org
Geographic Region Served:
'$'$3*
FI*{}L}**}nr we: ;.:&r'*-* tny{ffiE ${} s;{.}Ev*}
The 1960's auto-centric 2-season visitor model has run its course, by lacking a deeply engaging
visitor experience while requiring Billions in ongoing restoration and mitigation required when
actions degrade the pristine environment.
UC Davis and Dr Goldman's 5O years of research has shown that human behavior in recreation,
transportation and construction patterns are the key contributors to the degradation of the water
quafity, Reference: 2010 State of the Lake Report "W:yW_Jt"ES*!$l_AHS.g{C:LaItigfL!rS
li?hslirdsxlini
"Lost ten years it cost 57.48illion to cleon up after ourselves. lt will cost 52.458 for the next ten
yeors" 2010 TRPA Environrnental lmprovement Program $1!y.W_,_tg_ll,iq{yg1tfi_q]ggilj*l1g
There are 2 states, 6 counties, numerous city and governmental agencies, NGO's and businesses all
working individually and often at odds with one another. The 20L0 Prosperity Plan provides a
prescription for collaboration in 3 economic clusters. In the Sustainable Tourism Cluster,
Sustainable Tahoe is identified as a key contributor in implementing this segment.

3. .,,:.,".
::4.:a:aa.
#€tf
@
.'r'S.'-.,'.
+=
ffiA
w
=
#@k*B%d
-w
rql
rtt
&K',grea
ry#wre.%
.ry
--,-:fL
-iIf
,f
-t
@
KAYAKING
SUP
YOGA SUP or TRAIL
FISHING
B IKIN G
CLIM B ING
BIRDWATCH
H IKING
SCIENCE
PHOTOGRAPHY
WATER TRANSIT
FOOD
CULTURE/HERITAG
CENTER STAGE
Fun
En lig hten ing
Low-Carbon guided
activities that
deepen your
connection to the
treasures ofTahoe.
Choose one near
you and use transit
or carpooling to
get there!
,,...';;:;a=;,:,:;;;.;,,;,2,,..,-.:-:,.-,,.
===-G
ffilam AdventureTracks
BEARS (sear play) (m) TRANSTT

4. ffi@ (.lndePendence
Lake
I
Pyramid Lake
(30 miles north of Reno)
I
I
l
I
I
Trucke
l.
Tahoe
lCity,
.
lncline
Village
ara
/
,
/Al;__;l /
5
King's
Beach
r {r
-.,
/RenT
(18 miles north of lncline)
Flume
Trailo Mountain Biking
nd Harbor
pooner
La ke
@
a-S
Squaw
.Vu lley
:.: :-
'i l :::,
TART I
/
,
/
'sa
s)
ffi'Road
Bikinq
t-
I
Eagle
Rock
I
t
/
I
I
I
I
I
I
I
I
I
I
I
I
Zephy
Cove
Shuttle Bus
-"ffi-& Tahoe
Maritime
Museum
ry"@
ll
/€F#
/{--
r|trJ )
lF^"
i
South La ke
Ta hoe

5. The sqlXuti$$ we provide
Sustainable Tahoe, a 501c3 non-profit organization, is fostering behaviors conducive to creating a
sustainable, prosperous and compassionate economy in the Lake Tahoe watershed. We do this with
community outreach, collaborative action and encouraging hands-on participation in activities that
result in shifting behavior towards stewardship.
fn order to return the water quality of Lake Tahoe to pre*1960 conditions, we need agencies,
businesses, nongrofits, residents and visitors to collabor;ate in geotourism campaigns.
TAHOE GEOTOURISM EXPO
A tangible experience of a geotourism model of sustainability and stewardship. 150-rnile regional two-
day demonstration is designed around the 12 geotourism principles as specified by National Geographic
Center for Sustainable Destinations (NGCSD). Increasing 'Visitor Satisfaction'via sustainable tourism
models (geotourism) is in the "high priority action" section of the Lake Tahoe Basin Prosperity Plan
(LTBPP) Final Report (pe.57*791.
The Tahoe Expo is a region-wide (150 mile) open house of Tahoe's sustainable successes configured as
tourist friendly "Geotours" or "GeoTracks" : guided adventures that must meet three criteria: Fun,
Meaningful (educational), and Low Carbon.
Unfike traditional fairs, festivals, Tahoe Expo demonstrates the feasibilfi of building a community
owned tourism menu using Trinomics* : a collaborative modeldesigned by SheriWoodsgreen CEO of
One Globe Corporation.
The potential of the Tahoe Expo is to define Tahoe's 2L't Century brand. Sustainable Tahoe operates in
the background as a facilitator, rainmaker and clearing house for recasting Tahoe and the rural regions
assets that already exist into potential geotourism attractions.
1. Geotourism lmplementation Framework (GlF!: a template guiding destinations as to how to implement
practices and components required to deploy sustainable geotourism. This includes: a geotourism
curriculum http ://www. sl id esha re. net/iacq u i echa nd lqr/geoto u risrn-ci rricu I u m
that teaches the 12 geotourism principles. Our use of TriNomics * provides a collaborative guide for
building GeoTrack: htt ps :l/www. vo ut u b e. cqnrlwatsh?v- Ua L rRc5 g H w
i:.'Jrt . i i.:
75&'1fi10 directly serviced by the Tahoe Expo

6. it."i'i,' ,,i".;1{-r
Tahoe
Our Executive Director attends regular meetings with regional agencies and organizations such as the
Lake Tahoe Sustainability Coflaborative (LTSC), Tahoe Transportation District (TTDI, and through our
advisory board and board we are kept apprised of developments in TRPA and the Tahoe Resource
Conservation District TTRCD)"
Additionally, we work and partner with organizations that range from smallTahoe busineses such as
Elevated Fitness (first Carbon neutralfitness center in the USlthrough Bike the West (Tour De Tahoe
and America's Most Beautiful Bike Ride) though large businesses like the (former) Embassy Suites and
Sierra Nevada College. We work and have consulted with El Dorado County Superuisor Chair Norma
Santiago, and have a close working relationship with City of Lake Tahoe Parks Director Lauren
Thornaselli.
{} trc. p};,x rx ui it'ap{ I b t'$$. #F, -{i
Our bi-weekly orweekly meetings with volunteers and guarterly board retreats gather momentum to
execute on key initiatives. These meetings are where we design, review and/or implement ourStrategic
Plan. Our annual Tahoe Expo is produced by interns, volunteers and many facets of the community.
Our hands-on Board focus on the overriding goals of the organization and collaboratively leverage
strengths and associations in the community to ensure our success. Each board member is active in
promoting our mission.
Collaboration: Our philosophy and example of collaborative successes
Each Tahoe Expo is a proof point in the ability of our diverse region to collaborate. Tahoe Expo
collaborates; GOV, . ORG and .COM to showcase fun, meaningful, and low carbon adventures.
Non-Profh I .Arg: Local experts guide Geotours to enrich understanding
Agencies/.Gov; provide grants & access to sensitive and remote areas
Business/.Com: sponsor + 'eat, sleep, shop', gear & transit (reduced VMT's )
In 2O1O we were honored by Senator Reid for holding the first errer "Stewardship Congress". In many
cases for the first time, people representing various conservation and stewardship efforts (the Washoe
opened the event) came together to learn, share and transform their projects into geotourism visitor
adventures for the 20tl Tahoe Expo.
Geotourisrn was further confirmed and endorsed by Al Gore at the 2013 Tahoe Executive Summit when
he said, " the future will look at this Lake ond either ask, " Why didn't you do somet hing?....or "How did
you do this?" And if we succeed in pratecting Lake Tohoe our onswer will he becouse we found a woy to
mske political collaborotion a renewable resource"
lf we, as a watershed, cannot learn to work together on the serious issue that we and future generations
all share, then nothfng will change and the treasure that is the pristine Lake Tahoe will be lost to us afl.

7. l,rlHqwHh$gINeg $$eNKiNffi I t}${ffiAN FtrffiAffi$$$ffi i
..
finffT0tj{t
VAL.26 I 51tr 3
Ir
c0mstockslnag"coll I

8. FIRST READ g
c0NVENIENCE BANKING I URBAN F0RAGING I GE0T0URISM
COMSTOCKSBUSINESS INSIGHT FOR THE CAPITAL REGION AUG',14 VOL.26 | NO. B
ffiWffiWffiffiMffiruffi TAHOE
CAN GECTCURISM REPLACE THE REVENUE
BEING LOST BY TAFIOE'S GAMING ]NDUSTRY?
by Allison loy
with gaming revenue on the decline and environmental
sustainability an ongoing concern, the need for a new tourism
strategy in Tahoe is two'fold' Enter geotourism'
According to the Tahoe Regional Planning Agencies'
2011 Threshold Evaluation Report, the gaming industry has
lost more than 4,000 jobs in the past decade as a result of
increased competition. The Nevada Gaming Control board
indicates a 24 percent decline in gaming revenue over the
same period.
At the same time, the region is still struggling to up-
date its built environment in ways that preserve its natural
ecosystem, and according to TRPA, water darity remains a
concern. Since 1997, partners of the Lake Tahoe Environ-
mental Improvement Program have spent more than $1.5
billion to restore the ecosYstem.
Geotourism employs a two-pronged attack: Preserve
the environment by fostering stewardship through cultural
and historical ties, and support the local economy by pro-
moting and encouraging patronage of local businesses'
Coined by Ionathan Tourtellot, founding director of the
National Geographic Center for Sustainable Destinations
and the geotourism editor for National Geographic Traveler,
the term encompasses eco-tourism, agri-tourism, volun-
tourism and then some. It has support from the Bureau of
Indian Affairs, the Bureau of Land Management, the U'S'
Fish and Wildlife Service, the National Park Service and the
u.s. Forest Service. And the philosophy is gaining serious
traction in the Tahoe region.
"It's not just about the environment," says Tourtellot' "It
certainly includes the environment, but it's also about his-
tory, traditions, culture and the aesthetics of a place."
lacquie chandler, the executive director of sustainable
Tahoe, was appointed a geotourism liason by the National
Geographic Center for Sustainable Destinations in 2007.
She and Iohn Harra, Sustainable Tahoe's founder and board
chair, are currently gearing up for the fourth annual Tahoe
Expo, a two-day geotourism demonstration (Aug. 30-31) that
spans 150 miles andfeatures25 "geotracks"
- sysnts and ex-
cursions that showcase all the region has to offer. The expo is
made possible by the collaboration of 60-plus NGOs, agen-
cies and businesses, and geotracks range from biologist-led
kayaking trips to bike rides and fly flshing excursions'
"The expo is more than an event," Chandler says' "It's
an economic demonstration for long-term prosperity and
water clarity. We need to make visitors part of the solution.
Instead of one big footprint, we have many tiny footprints
spread out over hundreds of miles. It's a tourism model that
can happen everyday."
comstocksmag.com 35

9. L'iK1;i 'iti,;1.-.,
Aug.30
Sond Horbor Stole Pork
9 q.m.
Welcome & Round Donce
'lO o.m.
Flint Knopping demo
ll q.m.
Bow & Anow demo
1l o.m.
Woshoe StoMelling
Noon
Fishing & Netting demo
Noon
Hond gome demo
I p.m.
Bosket demo & honds on weoving
2 p.m.
Hunting & Robbii Drive demo
3 p.m.
Robbit Skin Blonket demo
3 p.m.-sunsel
Benefi t musicol performonces
n /T an)'of the people living in Tahoc em-
l.VI bracc a deeo love and connection to
the environmcrrr. Ld, -*t, o* environmcnt
is suffering with increlsed rraffic and trash.
How do rve sustain and maintain the
land and bodics ol rvater rvc all have come
to lovei
Jacquie Chandler, thc cxccutivc direc-
tor of Sustainable Tahoe, has made it her
mission to heip foster a more sust:rinable
Tahoe. The 4d Annual Tahoe Geotourism
Expo being held over Labor Day Wcckend
is one way to support and learn more about
the impact of humans on the Tahoe area-
The nvo-day expo on Aug.30 and 31
brings people together to participate in
both educational and exploratory adven-
tures while immersing themselves more
deeply into the Tahoc culture.
'We want our locals and visitors to have
a more holistic experience and leave thc
communiq- more pristine then whcn they
arrived," Chandler erplains.
Chandler is passionatc about Tahoe and
sals it is critical for local organizations to
collaborate to enhance and sustain our area.
Both Chandler and Sustainable Tahoe
foundcr,John Hara, erplain that there is a
need for non-governmental organi:rations,
whose mission it is to protect and educate, tcr
rvork together with governmental agencies
who hav'e interest in compliance and coop-
erarc rvidr businesses who wanc to increa-sc
tourism and profit Gom that venture.
Sustrinrble Trhoe rvants to heip educate
and create a nerv paradigm ofprospcrin'for
the area.
"When people come to Tahoe, busi-
nesses want them to eat, drink, sleep and
sliop. We are more than -iust a rrvo-serson
destination," Chandicr sa]'s.'We vant tL)
cncourage fbur seasons cif prospcrin:"
Hara says thc he bclieves that locals rrnd
visitors to Tahoe can rflect chlnqe tiom thc
ggassroots level.
"Grassroots eflbns rnake a dilllrence in
raising arvarencss ofissues and modvadng
peopie to act. If we promote stervardship
,:fthc land and create undcrstanding that
there is much more to Tahoe then gaming,
skiing, golEng and power boating on the
l'ake, we've brought ncw awareness,'Hara
cxplains. "Stew'ardship is about awereness,
knowledge, action and presenation."
What is geotourism?
Geotourism is delined as tourism that
sustains or enh'ances the geographical
character ofa place, lts environment, culrure,
aesthetics, herirage and the rvell being of
its residents, according to the National
Geoggaphic Web site. Geotourism incorpo-
rates the concept ofsustainable tourism and
suggests that destinations should rema.in un-
spoiled for fuue generations while allowing
for ways to protect a place's character.
Indtgendenc€ lakr llYak lour I Simon Willilns
h,Priva Hutder
Weekend of
culture & history
The amphitheater at Sand Flarbor State
Park will feature educational entenainment
from an indigenous perspective with a mu-
sical theme of water as it relatcs to the lake.
Julian Forester, a celestial musician and
master of sacred geometryr is botli a per-
tbrmer and in charge of this year's enter-
tainment. He promises a transformationa.l
musical experience for those that attend
this vear's event at thc center stage.
"We want to create a sacred vibe and
connection to the water and the land,"
explains Forester.
Maq' Youngblood, Sana Christian,
Diana Woodbury ofTOCCAIA and An-
nie Hi-llman are among those headlining
this t'ear (See In The Groove in this issue).
Each musician is lending his or her name
in order to bring awareness to Lalie Tahoe
region. Veteran actor and producer Michael
Cutt is the emcee.
riic*ri,il.
a
Mis wllhos rt trt!3ido Coamons 2013
Paddlsloard foga oi Lrle Tahse I i.nay All:ntrns
g S I TheTahoeWeekly.com

10. Most Gtottatk me oferedAug. 30 tl 31. Rcgister at taboeex?a.corrr-
$Z I Begins with a mini standup paddle.
board lesson and then move into an asana
practice on Lake Tahoe.
$55 | Mth professional insighl and
guidance from Chris Talbot, leam how to
capturB the hidden beauty ot the Lady of
the Lake. Practice new angles. settings and
focus skills.lrom land and water {includes a
custom boat tour) to capture the rapture of
Tahoe's famous East Shore.
$5 | Test drive an €lectric bike and patrol
storm drains for runoff in South Lake Tahoe
$80 | lncrease your understanding and
connection to a unique ecosystem with the
Calif omia Tahoe Conservancy.
$35 | Spend the day learning bouldering
techniques and safety while climbing with
beginner and professional rock climbing
athlet;s with severat classes offered.
$65 | Take a ka!€k tour from sand hatbor to
the Thunderbird Lodge and back with proles
sional insight and guidance."Using the Woshoe term Lqko'lelup, which
meons gothering or gothering of the one,
the Woshoe will demonstrote ond illuminote
their I0,000-yeor relotionship with the loke
qnd its socredness."
fhe Washoe Tribe will offer culturd
events, storpclling and baskct weaving.
The tribe also will rccreate an 1840s re-
production of their anccstral camp. Us-
ing thc Washoe term Laka'lelup, which
means gathering or gathering of the
one, the Washoe will demonstrate and
illumiaate thcir 10,000-year relation-
ship with the Iake and its sacredness,
Ben Rupert will perform the Eagle
Dance on seage.
Tyler Dean, a'Washoe Tribe cnuncil
member, says that he is happy that Sus-
tainable Tahoe is induding the W'ashoe
Culture in its mission.The theme of Past,
Present and Funrre is an irnportant mes-
sage to him.
'We need to learn &om our past, and
bring awareness in the present for the
future of our children,"Dean says.
"It is disturbing to me what is hap-
pening in our area, for instance this
past Fourth ofluly generated so much
garbage on our beaches in just that one
day it was unbeLievable," he e-rplains-
Deans'band, Tin Splendor, will be
performing, as well.
Geotracks
The weekend will host more than
20 Geotrack evcnts. Geotra& are fun,
meaningfirl, low-carbon activities that
connect participaots to tl're eight worlds
ofTahoe - water, slcy, plant, community,
wild[fe, land, culnre and heritage.
Examples of Geotrack activities
indude a kayak adventure to the historic
campsites occupied by MarkTwain in
1861, mountain biking on the Flume
Trail, a tour on an electric bike boulder-
ing in South Lake or practicing yoga on
a standup paddleboard. All ofthe events
offer exciting adventures that are avail-
able in the area while illuminating issues
ttrar affect the area- r
Far more information or lo registst ior the
Geolracks, call (775) 84S-1715 ar visit tahoeexpo.
com. The East Shqre brpress from Incline Village
tc Sand flarbor State Park will be running.from t0
a..!"r. !o 7:40 p.il., and TART buses will be in opera-
t!on. Vlsit laketahoetransit'com tor delails.
It4O I Forever change one's relationship
with the water in ihis immersive and sacred
Geotrack with a combination of yoga and
paddleboarding.
3fO I Combine standfp paddleboarding
with yoga at Sand Harbor. Practicing yoga
on an SUP builds endurance, balance, full
body strength and coordination.
Fra€ | Join the Nature Conservancy for a
tour of the Independence Lake Preserve
north of Truckee, home to one of only tvvo
wild, self-sustaining lake populations of
Lahontan cutthroat trout in the world.
$15 | Move with the rhythm of the land
and indulge in a yoga practice on trail around
Spooner Lake for 2 miles.
31O I Learn the history of South Lake Tahoe
on a 2+nile walk in the Al Tahoe historic
areas.
53o I Fnjoy a bus, bike. hike and water
shuttle tour of the West Shore's land, culture
and heritage, including the Tahoe Maritime
Museum, a historic marina and more.
GfOfrocks
$60 | This Geotrack is a plrysically involv-
ing, if not demanding, adventure to Lake
Louise at the top ol Homewood Ski Resort
Flide youf mountain bike on Homewood's
tcrils. Aftet arriving at this pristine lake,
enloy the cooling waters, so bring your
swimsuil and if you love fr6sh trout.
bring your fishing line.
Frae I Dive into Lake Tahoe and discover
the wonders of science at the UC Davis
Tahoe Science C€nter with a 3D Geo-
track, Includes guided tour, hands-on
science activities, 3D movie and more.
lN5 | The Washoe people share the past.
present and future based on practices
that sustained them for mor€ than
'lO,OOO years. The Laka'lelup, a Washoe
cultural gathering, will bring people back in
time to 1840, when their territory and surn-
mer home included the Lake Tahoe basin.
Leam how Washoe ceremony, song
and practices support a harmonious
relationship with Tahoe. lncludes story-
telling, and demonstrations on ilint knap
ping, basket weaving, rabbh skin blanket
and more.
$2O I This Geolrack is a iime travel kayak
tour that traces the trail left by America's
most intriguing, beloved and provocative
writer visiting Mark Twain's campsites and
other sites that he wrote about.
31O I Join the Tahoe Instihrte lor Nat-
ural Science on an easy Geotcrck around
Spooner Lake" Search for its many bird
species while exploring meadows, pine
and fir forest, and aspen groves.
itlS I Mounlain biking tour of The Flurne Trail
on the East Shore to the Tunnel Creek Caf6-
l18O I Learn to flpfish with a famous
expeft with exclusive access lo a pravate
stocked pond in Olympic Valley at 7 a-m.
Leam the an of catch and release and
basic casting and fishing techniques
with Matt Heron Fly Fishing.
$2O I A lifetime love affair of f$fishing
and Lake Tahoe begins on this Geotrack,
Get ready to meet the waier wigglers and
learn fly-iishing basics with guide Dan
Ring of Tahoe Fly Fishing Outfitters.
$35 | Bike Sugar Pine Point State Park
through ol+growth forests and visit the
historic Ehrman Mansion. The mansion
is one of Tahoe's rare, and exclusive his-
toric mansions and one oi the first
homesteads on the lake.
August 28-Septemb et 3, 2O14

11. Arts & Entertainment'North Lake Tahoe Bonanza I Thursday, August 2A,2AV I 29
WASHOE LAKA'LELUPTO
HIGHLIGHTTAHOE EXPOSpecial to the Sonanza
TheWashoeTribe and
Sustainable Tahoe invite
you to become asteward
ofthe Lalie attheTahoe
f,xpo, which demonslrates
stewardship tourism through
Geotourism Adventure
Trdcks.'GeoTlacks" connect
visitors to the "8
Wonders of Tlrhoe:' sly,
watex plan! land, wildlife
community, culture and
heritaga
TheTirhoe Expo has put
together a diverse suite of
GeoTiracks to educate, excite
and enlighten people about
the special features ofTirhoe.
This l,abor Day Weekend,
challenge yourself with
kayaling, hiking bicyclin g
and stand up paddleboard
yoga, or engate your mind
l'ith the lristorl', science and
sustainability of the area-
GeoTlacks provide lorv-car-
bon activities and adven-
tures designed to enrich and
lengthen tbe risitor e.'?eri-
ence trhile srxta,ining or en-
hancing the region's unique
assets.
TAHOE HERITAGE
TheWashoeTiibe is a
vibrant and unique part of
lbhoe's heritage For drou-
sands ofyears, the Washoe
People have cultir.ated and
survived fronr Lake Thhoe to
$ramid I;*e, the Truckee
Meadorvs, Carson Valley and
WashoeValley'.
TheWashoe People de-
pended upon this land lbr
subsistence and therefore
practiced a deep stenard-
ship rvithin the ecos)stem to
ensune it continued to thrive
generation after generation"
They engaged in a s5'rnbiotic
relationship with the land
to ensure the environment's
long term sustainability
fbr the people's health and
abundance.
The Wbshoe Tiibe's po-
sition in its relationship
with the Taboe areais not
so diferenttoday. f'his area
thrives on a healthy tourism
industrl'for its economic vi-
ability, rvhich is larg€iy based
upon tle pristine environ-
mentthathx made l"ake
Thhoe and its surrounding
region aworld renownd
destination. During the last
5O years, evidence shorrs
recreational sports, devel-
opmentandtouri$n ca.n
da:nage the area wben not
pmperlymanaged.
Air and water quality, "
waste managemen! threats
to local species and habitats,
and many more issues chal-
lenge the Sstem! long-term
integrif of the s-ystem that
drarvs people here.
The lesson learned is the
Washoe People had it right
in the first place.
'The F-xpo is a nvodal'
demonstration of Th}roe!
future currenry * lake love
- rvith activities guided by
those who hold the heart of
the lake in their handsi said
Jacquie Chandler" eriecu-
tive director of Sustainable
Tahoe.
'One i'eahued itdventitre is
the native Washoe laka'lelup
(gathering of the one) fol-
lou'ed b_r'a stage ceremonf in
sen'ice to our u'ater and the
tran-dormation that comes
liom holding it sacred, Bring
Jiour pra).ers ard be a part of
the promise t}at is creating a
sustainable Thhoe."
WASHOE CULTURAL
PRESENTATION
The Washoe Tiibe of Ne-
vada & Calilornia we]comes
lcru to their presentation of a
pical t-ake Tahoe tradi-
tional Wa-shoe encampnrent-
Iirperience the Tl{roe Expo'-s
prernier Cultural Ger: Track:
a Washoe Tribe laka'lelup-
This presentation rvill
demonstrate Arashoe cui-
fural practices a-nd educate
the public about the Washoe
Peopie
- past, present and
future
- in relation to their
aboriginal homeiand, the
Lake Tiihre Basin, along with
educating the pubiic of the
Washoe in connection to the
environment and nature.
E4rerience how the Wash-
oe pe,ople utilized the plants,
animals and rninerals to
susta:in the lives ofthe people
for many rnillenniunrs. The
Washoe Pmple are the re-
gion's original'stewards' and
continue to vaiue the sacred
land. air and rmter.
Engage in native craft '
activities, cultural demon-
strations, music and arts at
the Aug. 30, 8 a-m.-7 p.m.
at Shaliespeare Siage Sand
Harbor State Parh Nevada
Highway 28, Incline Village,
COURTEsY PHOTO
An actor portrays Sarah Mnnemucca, who was an activist and member of the PaiuteTribe, atthe Lakeside Commons 2013 Erpo.
'
COURTESY SIMON WILLIAMS
Paddling lndependence Lakewas among the opportuni-
ties offered through the ZOI 3 Tahoe ExPo.
Clara Frank circa June 'l951, poses with a tradkional
Washoe basket.
couRrEsY PHotr&r
WashoeTribe member Elaine Christesen atTaylor Creek in
1976.
I More info
I wh"t, Tahoe Geoiourrsm
I i;r:"iTls 3o and 3,
I Where:Sand Harbor
I state Park, area GeoTours
I various area locations
I Visit: www.tahoeexpo.
I com
Nev. Thelalia'lelup at Sand
Harbor is free on Saturdav
onl_Y.
GeoTracks indude photog-
nrphg water tr;ansit" fuhing,
biking, yoga and more and
most requirc an adrance
reservation. ranging in pric'e
from freeto $65. Sign up at
wrrw.tahoeerpo.com. The
Tbhoe Erpo will be on l,abor
Day weekend witl selected
G€oTi?cks on Saturday and
$unday. The Sand Harbor
Festirai and stage shows will
be on Saturday,Aug.3O only,
with mosi Shakespeare Sta6e
shon' tickets are $f O-$25.
For information on Thadis,
times, locatiorx, costs and
registration visit rvr*rv.tahoe-
ea.Fo.corL

12. GM,EEST
I
.t
' d*:
fg#
ffi
ffi
W
W
JlESrb 8hrdc
and Jolil llara of
SustaimHc Tahoe
arsh4lirg& nltan
&oTshErpo or
&S,30 ad 31.
qqqqqqqq
i ia: !;: :
: :E !gE is
-€gEEF€E
EE
E
L
:::::iiii
iE' g i i ics
";SgE i :,jEs
gEHEEEEgE
$ave the lake
Labor Day weekend of geotourism
events at Lake Tahoe
Ulsr you third( ahrt lalro lah, il'hat do you thlnt ffi Sfiing $ming F tyltg
boating and beach days? And how do you get thetie and get around the lake?
Drive? This is exactly wbat nonprctfit organization Sustainable Tahoe is
uying to change with Tahoe Expo on Aug. 3o and 3t.
Executive director Jacquie Chandler want$ to change the way people
think abaut the lake. Stts fhinks the Tahoe Expo can help do this by demon-
strating what n geotourism-based economy could look like in the region for
one day a year- This is the third year the <rrganizaticn has hosted this evsrL
"It's one day until it's every day"" Chandler said-'-[Geotourism is] visita-
tion thaL doe s no hann- It's stewardship af th* geography, the arf, the culture,
the heritage. thc envirounent and the local well-being."
I She explained that the current '*visitor's menu" for Lake Tahtx*whieh
include.s the activities listed abcve-*is too limi{ed. She wants &r exp;md it
into a geotourism econom,v tlrat benefits every party involved, including visi-
tors, business owners and rhe environmenL
carefuI what you put on the edge of your si*.k?" Chandler said. 'T/elL &ar's
: : : The Expo wiII have about 20 "geotract6s" -fu11 and meaningful,,lou/-
: : , ' , duoughout the region sn both days andinclude activiries likeyoga on
, ' " , staqdup paddleboards, a tour to learn about our feattrered friends at Spooqer
,:,"1 ',: Lake;andanelecticbicycletestdriveandtourtornonitorstonflclrainwater.,
These activities are tocareg near bus stops so pgrticipans ean help reduce
their carbon footprinl Biking, hfting and water transit are options, too.
For nmre inforildon, '"Transit around the lake rigbt uow is ki[ing the lake, bur if we start look-
visftmw-hhoaerpo- ing at it a little more creatively, then the journey can be the reward as well,"
Gom' *Ia
"o-fo,roder
and presidentof the organization's board John tlara- i'ffyou
look,at other.places, transit is part of the arractiicn. Clea$; g$4.&n$it"
Wbat both Hara and Chandler are mosr excited for, thouglr, is at the
event's center stage at Sand Harbor from 9 a-nr, to 3 pJn-: a Washoe
activities, like making nroccasins: rabbit blankets ^T! arrowhead+ and
ceremonies to honor the warer throrrghout the &y.The lashoe hu:-1$
^
,', '
., . , done'tfuis kind of'ceremony at Sand Flaibor since r84o. *.** w'*-tlelp
the Washoe, too, becau^se they're racing against the clocl< to teach their
ceremonies, arts and crafts and culnre to the younger generacions-
^
"i l*g *oe ag?: and even tgday,.our coming *F"th:t
^ 1nPFJ"
tlpT
of who we are as a distinct people and as a community of people with related
identities," said Washoe Tribe language teacher Herman Fillmore. "Many
':' ' ,, ' .i : ' times we sme togelher for big 'gatherings,' but often these are done ,when it
The Washoe are the dginal guardians of the lake because thg area is
iheir homeland. Chandlerbeliqves this is {a rare oPorarnity for the past to
There will also bc a variety of performmes on the Shake.speare stage at
Sand Hariror starring at 3 p.m. on Aug. 3o- There will be plays and dance and
ilr
fh
:(x
lat
by
$ags bohsy
sagel@
newsreriew.ccm
lul
r --'
s:
TO'

13. ffi
1..
2. Challerges:
Sustainable Tahoe's role is not to overlap or compete with the existing tourist/ecological infrastructure
and missions, but to build afliances and encourage ways to demonstrate sustainable geotourism success
stories. Groups working on behalf of the lake work in isolation and sornetimes at cross purposes with
one another. As the heyday of federal largesse ends and more groups compete for dwindling dollars,
competition drives more agendas than collaboration.
Sustainable Tahoe's chalfenge is educating key players to understand the benefits of contributing effort
and doflars towards the Tahoe Expo which is a community venue demonstrating coffaboratlon on a scale
beyond what other public events attempt. Reliable support is hard to achieve until enough potential
resources understand how Tahoe Expo is an investment to introduce a sustainable 4-season economy.
$-*ti$, {,r;{} itsr.r i*'e$*s'rgi;ttqctgl *s'*$:rc *t$t*r"n {.r} i$'tfr:r"rgr g}*'q}S}.;ix$.1:d,i5ogrvi{.*::;
Learn from others. Gloria Bruce from the Northeast Kingdom was an early mentor guiding us on how
geotourism works, what it really is and how to emerge it. The Northeast Kingdom shares similar assets
and challenges - high end resort and rural farming. They realized that the key is to ask "what do you
love and not want to lose and what is one thing you are willing to do?". This shifted focus from
competing to collaborating around highlighting unique assets that attracted visitors to stay longer,
explore more, return sooner and share new exciting stories.
Workwith sustainabili$ experts. David Hansen, (a Sustainable Tahoe founder), helped Embassy Suites
save S400K in the year they implemented energy monitoring, composting and other measures in
sustainability. David shared this turn-around model at our 2010 Stewardship Congress to raise
awareness and motivate others to lead-by-example: https:/lwww.youtube"com/watch?v=Ls88FsFkdU8
follaboration with Education. We created an accredited collaboration between with Embassy Suites
and Sierra Nevada Coflege. Students designed a pilot program of geotourism adventures the resort
could further develop into tour packages to increase shoulder season revenue.
htt 0s : //www.yo utu be "com/watch ?v= rl J
gYOF Kas,
We've collaborated with Dr Susan Ross at SJSU to guide her 5O San Jose State University students in how
to design geotourism adventures they would like to experience. Here is an example of what was
delivered: httU//.www.slideshare.net/iacquiechandlerlseotrack-wild-mustanes-nativqqulture
Board Retreats to revisit and refine our mission, goals, objectives and measurements of succels.
Sustainable Tahoe current configuration and staffing is adequate for continuing as we have been, but
not ready to power us to the next stage. Sustainable Tahoe is preparing to become more stable, more
pro-active and more effective as new leadership asserts itself.
We are in communication with NationalGeographic's geotourism dept and the US Department of
Interior with reports on our progress and how we might work more closely to furtherthe mission.
Geotourism lmplementation Framework {6lF} outlines best practices for adoption and deployment of
geotourism. Our region- wide database identifies locaf sustainable organizations, businesses, and
agencies. We collaborate with the representatives of these organizations for more innovative ways to
promote what they do in the context of geotourism.
2.
3.
4.
5.

14. Lake Tahoe Action I Thursday. Aucust 24,2Ol4 lll
PROVIDEDTO LAKE TAHOE ACTION
Guests enjoy the festivities at a previous Alpen Wine
Festival at Squaw Valley.
FILE PHOTO
Sous Chef Miguel Aguirre prepar€s a platter of food
during a previous Sample the Sierra.
ple theOutdoorsto
behighlighted
atThhoe Expo
What makes Tiahoe unique will be on display at
Lake Tahoe this Labor Day Weekend with the re-
turn ofthe Tahoe tr.rpo.
The event features a wide variety of activities tali-
ing place all around the Lake Tilhoe region.
.-, "The Tahoe
Jfr ExPo has Put
ilt- togethera
- diverse suite of
'Geo-T?acks'to ed-
ucate, excite and enlighten
people about the special
features of Tahoe," accord-
ingto a press release for
the event.
'This Labor DayWeek-
end, you can challenge
yourself witb keyaking,
hikiag, bicycling and
lf you go
WhatTheTahoe Expo
lflhen: Saturday and
Sunday, Aug.30-31
lVhere: Various locations
around Lake Tahoe and
Truckee
Tickets: Prices for individ-
ual Geo-Tracks vary
lnfo: www.tahoeexpo.
com
I lf you go
I Wtrat Sample the Sierra +
I x*:li"-5
P'm'sunda''
I Where: Bijou Community
I Park,South LakeTahoe
I Tickets:S4o
I Info:www.sample
I thesierra.com
stand up paddleboard yoga, or engage your mind
witl the history, science end sustainability ofthe
areai
As part ofthe expo, which focuses on the concept
of geotourisrn, the Wa^shoe Tlibe will hold a com-
manity gatlering at Sand Harbor State Park.
The gathering starts at 9 a-m. and includes food,
drink, arts and crafts and live entertainment.
'G€otourism means attractint people to enjoy the
unique characteristics of an area while ensurirog
those unigue features remain sustainable a.s an at-
traction for years to come," aceording to the release.
Most Geo-Tfacks require a reservation and range
inprice from free'to $65. More information is avail-
able at www:tahoeexpo.com,
programs free of drarge to Northern Califonria and Ne.
vada for people and fi.rnilies living $,ith MSi said Heidi
Heltzel president and CEO of Can Do MS, in a seperate
statament.
The srentbas raised morethan $2So,oooforthe non-
profit in the last lo]€ar*
Arnidstthe elebration ofwine andmusic' guests
can explorcthe sllent arrction andrafle vihichincludes
SquawVa[€y lodging packagps" sho'pping sp€es, rcstau-
rant gift certificales, Iift ticlrels, a$ and unique wines by
tle bottle and ca$ acordingto the release.
BONANZA FILE PHOTO
Kayaking is among the wide variety of outdoor pursuits to be featured at this weekendtTahoe Expo,
ra returns
new spot
wine lovers both bave sometbing
the South Shore this weekend.
Sample the Sierra festival
in a new location, Sijou Com-
Park.
eveltt
to-
local
out
ples
with
wule
marketplace includes locally
as jam, soap, honey and olive
specialty products created rigfot
such as fine arf jewelry and
also ineludes the Sierra
CheG Challenge, "a cooking challenge between
three regional chefs cooking with locally sourced
ingredients," according to the event's website.
"Watch three of the most talented che6 pre-
pare delicious meals - nnd even get t'he oPPortu-
nityto taste them!"
Sample the Sierawill also feature live music
and art Several additional offerings, induding a
farm-to-fork bus tour, will take place leading up
to the festival itself. More information is avail-
able at wwwsampletlesierra-com.
Lakc ThhoeActi.on InJeTdhe"Adion Lake TalweActton

15. Out of Market Outreach: 50-100 miles = Entire Sacramento Valley
100-150 miles = Eastern Bay Area, Western l-80 Corridor, Chico, CA
150+ miles = San Francisco and entire West Bay area, Fresno, CA {Central Valley}, Eastern l-80 Corridor
and Salt Lake City, UT
Hlsmsth
Natinnsl
Forest
Ert$
ldountei
oirt
Yolla Br:llV
f'rliddle Eel
trtoilderness
s,
;wirrib
*ia$
Ltk*p
i€oc
!
O*tffir
ffialryscd
King*
,lanynn
f'latinnal
Serlmia P*rh
Ndional
Fnre*t
i
'lndependen**
o - Death'o/alley
NdianalPatt
.1 150
l'laHeru
a
fl
.{Fq*
Strtf,Cruz- o
?
li
i
if
J
.f
i
i.s***dr'

16. Tahoe Geotourism Expo
2014 Videos:
2014 Tahoe Expo Pre Event Video
2014 Laka'lelup Video
2014 Tyler Rupert. Washoe Tribe Video
2014 Press:
Comstock Magazine. Auoust 2014, Allison Joy
TAMC, TahoeArts and Mountain Culture, July 28, 2014
Sierra Nevada Geotourism Post, Auqust 5. 2014
MakinqPeaceloveandHappiness Blog. August 6, 2014. Heather Howell
The Union. Auqust B. 2014
Tahoe OnStaqe, August 12. 2014. Tim Parsons
Nevada Humanities-Auqust 12, 2014
Reno News & Review, Auoust 14. 2014. Sage Leehey
Reno News & Review. Auqust 14. 2014 Flipbook
LakeTahoeTV, Tahoe Today, Auoust 15, 2014
LakeTahoeTV. Tahoe Toniqht. Auqvst 15. 2014
Lake Tahoe News. April 19 2014
Tahoe Beach and Ski Club, Auqust 13. 2014
South Tahoe Now.com. Auoust 20. 2014. Paula
Sacramento News & Review Ad, August 21. 2014
Chico News & Reyiew Ad. Auqust 21. 2014
Reno News & Review Ad. August 21, 2014
Tahoe Daily Tribune. Sierra Sun, Auoust 22. 2014. Amv Edgett
Reno/Tahoe.About.Com. Standley White. Auqust 23, 2014
LakeTahoeTV, Tahoe Today. August 26. 2014
The Tahoe Weeklv. Auqust 27. 2014. Priya Hutner
Lake Tahoe Action. Auquqt 27. 2014 - Labor Dav Extravaqanza Special Edition
Sacramento News & Review Ad. August 28. 2014

17. Chico News & Review Ad, Auqust 28. 2014
Reno News & Revigw Full Paqe. August 28, 201j[
RenoFarnOnTheGo Blog, Auqust 28, 2014
io Interview. Ai
PSA Todav Radio Interview. Aired Auqust 24, 2014, Jessica LeviW, Wilks Broadcastinq
PSA s running two weeks prior to event on:*
FM 104.5 KDOT (Lotus)
FM 1A5.7 KOZZ (Lotus)
FM 94.5 ESPN Sports (Lotus)
FM 95.7 The Fox (Wilks Fresno)
FM 1A4.1 KFRR (Wilks Fresno)
FM 105.5 The Game (Wifks Fresno)
FM 92.1 The Wolf (Wilks Reno)
FM 100.9 Mix FM (Wilks Reno)
FM 92.9 The Bandit (A/ilks Reno)
FM 100.1 The X (Wilks Reno)
FItl 98.1 K-BULL (Cumulus)
AM 780 KKOH (Cumulus)
FM 95.5 Magic (Cumulus)
FM 102.9 Wild (Cumulus)
(Played on AM 630 Reno Fox Sports, FM 94.5 Reno
FM 105.7 KO7J, and AM 1060 Reno NBC Sports)
Radio
ESPN $ports, FM 104.5 KDOT,
*Nof published online

18. Tahoe Geotourism Expo zAM Press hits:
Comstock Magazine, August 2014, Allison Jov
Nevada Humanities. Auoust 12, 2014
Sacramento News & Review Ad" Ausust 21. 2014
Chico News & Review Ad, Auqust 21. 2014
Sacramento News & Review Ad. Auqust 28, 2014
Chico News & Review Ad, Auqust 28. 2014
Sierra Nevada Geotourism Post. August 5, 2014
Radio Ads running 120 spots for two weeks prior to event:
FM 95.7 The Fox (Wilks Fresno)
FM 1O4.1 KFRR (Wifks Fresno)
FM 105.5 The Game (Wilks Fresno)
PSA's running two weeks prior to event on:
FM 95.7 The Fox (Wilks Fresno)
FM 104.1 KFRR (Wilks Fresno)
FM 105.5 The Game (Afilks Fresno)

19. n.{ i; r' I r" r.j illl
Mary &rungblood wlth Sana Christian
MC Michael Cutt
Julian Farest
Diana Woodbury
Larry Aynesnrith
Jeff Brownell
Anna Helwing ***J
Ben Rupert
Tin Splendor Sand .!
Annie BrYant t;^-***r
Welcoming and Round Dance
Fli nt Knapping Dernonstration
Bow and Arrow Demonslraticn
Washae Storytelling
FishinglNettin g Demonstration
Handgame Demonstration
Basket Demonstrati0n
l-lunting and Rabbit Drive
Rabbit Skin Slanket Demonstration
KAYAKI NG
SUP
YOGA - 5UF or TRAIL
FISH ING
B IKIN G
CLI M BI NG
BIRDWATCH
HIKING
SCIENCE
PHOTOGRAPHY
WATER TRANSIT
FOO D
CULTURE/HERITAGE
CENTER STAGE
BEARS {Bear Play} TRANSIT
Benny Fillm*re Herrnan Fillmore
Ben ftupert fAelanie Smokey
DanielMcDonald NoraEsparza
Melba Rakow Karnbria McDonald
John Snooks Wesley Barber
tF.ti*+ltlt-' I "+
@!rM
iiil';ii-i,r tl it-
_ lrAHffi f,r *,
.' lrcE{HAr ',l'-,.{
.., lruFssK
lrcnrrv

20. 1.
l,(XlO through public demonstrations and presentations to local groups, business, clubs, etc
5,500 through social media that provides interaction with fans and followers
L0fn in alliance and partner events ie: Guitarfish, Stone Bear, ElDorado County, hospitality education.
25 newly developed col la borative relationsh ips.
}$tlw{}{;.}-"ixx*5'r;*{]t.{-:(.}*1I.};.*}:"',:]${.t*elx'g;'tg.}*:l,;'at,i{]}ll.gg.}**.elh.*:gsirr*
s {:g'q"ig,*':s
Qeotourism is an international strategy endorsed by five departments of the US Department of the
lnterior: http://www.slideshare. net /iacquiechandler/2008:mog
The Prosperity Plan. http://www.slideshare.net/iacquiechandlerf.!ske-tghoe-prosperitv-plan-36661230
has identified a Visitor Satisfaction cluster to address the needs of visitors that serve the environment
and the economy - geotourism
There are over 20 US destinations actively working to implement this strategy. We have been working
and mentoring with the first three to embrace this strategy in America: Gloria Bruce of Northeast
Kingdom, John Cartwright of Appalachians and Steve Thompson from Crown of the Continent.
Sierra Business Council is chartered with regional responsibility for the length of the Sierra and offers
information and services to educate people about geotourism assets.
We facilitate to build alliances and create the open space for these alliances to form but our
relationships are largely local. Our level of geotourism expertise is from producing the 150-mile
geotourism exposition of stewardship which requires the collaboration of 55 to 85 NGO's, Agencies and
Business.
Our strongest asset is our relationship building, especially in the area of our native indigenous people of
the Washoe and Paiute tribes. Their 10,000 years of stewardship is essential to geotourism becoming a
reality at the lake. To our knowledge, no other organization at Lake Tahoe has made and encourage this
link trying to bring native culture and history forward as strongly as Sustainable Tahoe. Members of the
Washoe tribe have participated in every public event Sustainable Tahoe has sponsored and are partners
with us in advocating for geotourism and the message of stewardship. We believe it is of utmost
importance that their presence and story be centralthe recovery of Lake Tahoe.
I{eseta*a"il1" ;* ltr3 * h;*I **:rtgr:ru
Resources:
Volunteers and sponsors keep the momentum going. We recruit the most volunteers and sponsors
around the Expo (30-50 per Expo). Ormat Technologies, one of the largest geothermal companies in the
worfd, based in Reno provided operational funding in2O72.
We received a $50,000 grant in Google AdtVords. WaiSUP Boars donated SUP Boards to st"tpport
GeoTracks and funding efforts. Vapur provided us reusable Vapur bottles. Pure Mda has created a
special Sustainable tahoe bracelet that provides 51 donation for every $5 bracelet sold. Our Facebook
page is an interactive clearing house for local conservation efforts and events that support the lake.

21. ; September ll,2Ol4 North Lake Tahoe Bonanza
Washoe tribe bestows blessings, ancient knowledge
ByAmy Edgett
aedgett@sierrasun.com
We are one.
You, me, him, her, the
fishes the birds the rocks
the earth the air.
Wb are all in this universe
one.
The Washoe lakalelup, or
gathering, at Sand Harbor
State Park Aug. 3O was
part of Tirhoe's Geotourisnr
Bxpo, which celebrated and
showcased the old ways
in support of the lVash-
oe Cultural Center and
sustainable earth practices.
"I do the prayer as my
grandmother did," said
Melva Rakow, a Wash-
oe Tlibe member, who
opened the event with
a water blessing on the
achingly beautiful azure
Lake Thhoe cove. %,lot of
people assume that every-
one is Christianized, but
rny grandmother prayed
in the old way, speaking in
Wbshoe."
Rakow was raised a Bap-
tist, and didnt realize how
much her grandrnother,
Enie James Washoe, influ-
enced her.
She prays as one with the
universe, quietly intoning
the words as the water laps
the white sand, slapping
gently the enormous white
granite rocks,like eggs of
an ancient grant.
'Anything unseen that
stands with us ... help us to
not make mistakes ..." she
prays.
Rakow encouraged the
group to bathe their faces
or dip hands in Thhoe's wa-
ter for oneness and healing.
She was h"ppy to see
everyone gathered to honor
Lake Thhoe, the paradise
her people inhabited for
L0,OO0 years.
NATIVE TONGUE
Rakow teaches the dis-
appearing language at the
Head Start program in Car-
son City and Dresslerville,
immersing young ones in
their native tongue.
"When the words are
written, the language loses
itself, the cadence, spiritu-
ality, it's really strange," said
Rakow.
She fbels the renewed
wareness of Tkrtroe's orig-
nal inhabitants is reallv
t.
Revisit the historical
ma, of Wixhoe chil-
dren being ripped from
their homes at age 4, hair
cut ofi shoved in to white
man's clothes, put in school
with severe punishment for
speaking their language.
And then feel the heqling,
the movingwinds of change
and belated appreciation
for the Washoe way,
"We tried to up the
menu a bit," said Jacquie
Chandler, Sustainable
Tbhoe executive director,
PHOTOS BY AMY EDGETT/ sIERRA SUN
Maggie Rupert, age l7,hasput pen and pencil to paper
as long as the can remember to express her emotions and
perceptions. Now Rupqrt uses makeup like eyeliner: it's
doesn't smudge and is less expensive than charcoal. Note
the illustration tells us to"treasure naturei'
BWffiTnr,lrving InclineVillage and Crystal Bay I www.tahoebonanza.com
rEE Vot. 37 . No.13
4 Bedrooms, S Bath
3 Car Garage
Approximately 3,603 sqft
Approximately 1/3 acre lot
LAKHSffiSF*HR H l" I T V.-r** q.****"- wAsHoE,5

22. North Lake Tahoe Bonanza I Thursday, Septemberll,2014 | 5
A summer residence, or adu, was
erected at the Washoe lakalelup
during theTahoe Expo at Sand
Harbor. Additional activities
included hand games, fish trap
building, milkweed rope making,
earth bread baking and basket
weaving.
WASHOE
From page4
ofthe gathering, a GeoTback on
the GeoTourism plate. She looks
forward to environmental trans-
formation from holding the water
sacred in action and prayer.
LOVE YOUR MOTHER
The Washoe tribe historically
summered at camps around Lake
Thhoe before trekking back to the
Great Basin to winter.
The People lived in simpati-
co with the earth, the lake, the
rivers and natural reseurces. The
tribe worked in close famrb units,
trapping and netting fish, rabbits,
gathering roots and berries and
pine nuts, weaving baskets and
rope and living the sustainable
Tahoe life.
Flint knapper Benny Filmore,
while speaking to eager observers
and tap-tapping obsidian from
"glass mountain" said there were
few personal disturbances between
tribes and tribe members.
"Oh maybe there was a stolen
wife, or deer, but that's over thou-
sa"nds ofyears," he chuckled.
The art of flint knapping was
needed to create arrow tips, used
to kill game and feed the family.
This also was done with prayer and
reverence- for the spirit of the
rock - roughing it with deer ant-
ler and listening for that "tick tick
ticki'that tells it's being done right.
Miss Teen Washoe 2Ot5 Mag-
gie Rupert attends Carson High
School and is part ofthe Native
Youth Club. She appreciates com-
municatingwith her elders, and
being a part of bringing her culture
back together.
"We're not giving up, wete going
to be herei said Rakow. "Money
still runs the world
- the peo-
ple who have the most chips. You
might be a good intentioned per-
son, but without the chips, you can
talk'til youte blue in the face. It's
sad to say."
Rakow is concerned about young
people being in their own little
bubbles - that we've lost the art
of socialization such as big picnics,
Sunday dinner, gatherings
- and
this crosses all socio-economic
status.
She concluded, "Love your envi-
ronment, treatyour earth well, and
it will sustain you for many years."
Visit www.facebook. com/sier-
rasunl for a photo gallery.
The morning sun broke gently on LakeTahoe's shore whileWashoe
tribe members performed a water blessing.TheWashoe are the original
inhabitants of Da ow aga (LakeTahoe) and believe the land, language
and people are intertwined.
Richard Sallee of Gardnerville sings a series of round dances,
with a comic"Achy Breaky Heart"insert, Sallee has been sing-
ing for 27-yeats, his new elf sk:n drum gifted to him at another
ceremony.

23. f#fs pl*n#S ffus il#k* Winter
f*
rr:::tr.ia
# H;fs
- backs new tourism modelGroup qsm n
(a t o t ni *7 nhl a Thh n p. nromotes' EeOtOUfiS m' AdVentUfe COnCept
Su,stainable Tahoe promotes g
By Tom Lotshaw
Tagos RscloNer PuNNING AcnNcY
|acquie Chandler, volunteer director
of the nonprofit group Sustainable
Thhoe, has sPent dre last 8 Years
working to helP a new tourism model
emerge at Lake Tahoe.
Chandler and her $ustainabte Tahoe
colleagues envision a "geotsurism"
ec$nornv that helps protect Tahoe by
inspiring visitors to become stewards
af itre Lake and getting thern interested
and engageA iri its well&eing"
'Ss many organizations are focused
sn envircrnmental cleanup at Lake
Tahoe," Chandler said' "1{e are focused
on attracting visitation that doesn't
require cleanuP"'
Geotouri*m is a term coined bY
the National Geographic Center for
$ustainable Destinations. It is defined
as "tourism that *ustains or enhances
the geographical character of a plac*'
its environment, crdfirre, aesthetics,
heritage, and the well-being of its
re$ident$.n'
The model requires recognition that
there's much more to Tahse than iust its
ski resorts and casinos, long the etaples
of its tourism in{ustry. It also means
the Region must offer a wide range of
activities and adventures that csnnect
visitors to unique environmental and
culhrr*l assets.
"1{e have three criteria for geotourism
adventtrre$r" Chandler said' "They have
to be fun, rneaningful, and low carbon
as much as Possible."
$howcasing geotourisrn adventtrres is
the focus sf $ustainabte Thhoe's Tahoe
fourth anrrual
$ustainable Tahoe's Geotourism Expo at $and l-lqrbor featured a lakelup, at.which the
washoe Tribe of Nevada and california taught visitors $orne of thE tribe's cultural practicee'
event lAras held at Sand Harbor State
Park in August. lt featuret{ a "lakalclup"
with the Washo* Tribe nf Ne'vada and
California, the original inhabitants
nnd stewards of the Tahoe waterrhed'
Mernbers of the tribe offered visitor$ a
unique opp+rtunity to "learn by doing"
the cultural practices that remain
irnportant parts of the tribe's heritage'
Other activitie$ shswcas€d bY the
Tahoe Geototrrisrn ExPo included
fly fishing'krurs, a Presentation
about Tilhoe's geological formation'
paddleboard yoga' yoga hikes, a kayak
taur of the UFP*r Truckee River, a
Mark Twain kaYak tour 'of
Thhoe,
an elec{ric bike ride that explored
how neigtrborhod storm runoff
affects Tahoe's water clarity, a bird
watching tour at SPooner
!ake,-i -
historical walking tour of the Al Thhoe
neighborhood, a heritage tour of the
West $h*re, and a rock clirnbing tour in
Meyt'rs.
Chandler hopes Tbhoe's geotourism
offerings will grow to befilme a four-
sea$on brand'
*1 fe u*ually host about 20
adventures, but I think there are about
2,000. VSe just haven't found them yet'
Ae the commr,mity owrl$ its part in
making geotourism a reatity for Thhw,
they reap the rewards and prasperity it
will brin&' she said"
The goal is to mors deePlY connect
visitors to Lake Tahoe.
"lrVhen you conned, you care, and
when y$u cars' you sharer" Chandler
said. "Visitors who are passionate about
Tahoe, who understand Tahoe, will
never trash Tahoe' That's geotourism,
that's sustainable."