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2013 Tahoe Expo Report EDC

Jacquie Chandler
Jacquie Chandler
Jacquie ChandlerExecutive Director Sustainable Tahoe at SUSTAINABLE TAHOE

This report was built for El Dorado County for the TOT grant they provided to support the 2013 Tahoe Expo: a region wide exposition of stewardship that enrich visitors experience and local pride.

2013 Tahoe Expo Report EDC

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ENTERTAINMENT

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RECREATION

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LAKE TAHOE

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TRUCKEE
2013 Tahoe Expo Report
Tahoe Expo = Fun, Meaningful, Low-Carbon Adventures

Visitors…get connected to the 8 Worlds of Tahoe in a way that

inspire stewardship!
"My husband and I really enjoyed the guides and all that we learned
about the area. We are already thinking about taking our canoe down
the river either this fall or in higher water in the spring to further explore
the area." Sandy & Gus Hall, from Tahoe City

.COM…get visitors who stay longer, return sooner, and share adventures that build

a four season economy!
“We learned about the catch and release program in the Tahoe Basin. Also the fundamentals of
fly fishing. I had a fly rod and reel and now my wife is hooked – we’ll be back!”

.ORG… get new champions, supporters and members!

“The Tahoe Expo Geotours bring people who are interested in learning about and experiencing
Tahoe together, many of which want to give back to Tahoe as well. Two of the seven people
who participated in the Pipe Cruise have joined Pipe Keepers with the League and are now
helping to collect important information on storm water that is draining into Lake Tahoe!”
Jesse Patterson, Geotour guide from League to Save Lake Tahoe

.GOV… get educated residents and visitors seeking to protect the place they live and play!

“This was our first visit to Lake Tahoe, and we were glad we experienced it the "right" way. The
Geotour opened our eyes to birds we never encountered before and bear tracks we would never
have spotted on our own, and it made us aware of the nature and importance of conservation
efforts.” Jens and Jenny Happe, New Westminster, B.C.

Guided wildlife hikes create understanding
that inspires stewardship

Expo participants learn how marsh and
meadows support water clarity

Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
2013 Tahoe Expo Report
The 2013 Tahoe Geotourism Expo provided a region-wide showcase of geotourism activities that
connected people, as stewards, to the "8 Worlds of Tahoe" (sky, water, plant, land, wildlife, community,
culture and heritage).
Over 500 participants enjoyed the diversity of guided geotourism adventure tracks, we call "GeoTracks”
(or just Tracks) hosted Saturday Sept 7th and Sunday Sept 8.
25 GeoTracks were set up from South Lake to Independence Lake and Reno – connecting the watershed.
Seven tracks launched from the Center Stage Showcase at Lakeview Commons in South Lake Tahoe,
along with other activities happening throughout the day. Mark Twain opened the stage followed by a
Washoe ceremony at the water’s edge, round dance, music, historical enactments, variety of ecodemonstrations, a baby wild mustang, and crafting, story-telling and local wares for sale.
The ‘West Shore Transit’ Track demonstrated a car-free adventure of bus, bike, hike, heritage and boat.
Co-lead by Micah Grossman-Christ’s, participants were amazed at how easy it was to travel without a
car. One member of the tour noted that she plans to keep the car parked in the future, and take
advantage of bike paths and public transportation.

Expo participants enjoy taking their
bikes on the North Lake Tahoe
Water Taxi back to Tahoe City.
Art George, a Washoe Datohmu, lead a
ceremony and prayer dance on the beach

Sarah Winnemucca historical enactment.
“Echo Sky” Paiute drummers from Pyramid
Lake inspired the crowd with native rhythms

Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
2013 Tahoe Expo Report
53 NGO’s, Agencies and Businesses collaborated
to: host, guide, support, entertain and/or
sponsor the 2013 Tahoe Expo.

Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
2013 Tahoe Expo Report
STATS and FEEDBACK (from 15 surveys)
How did your GeoTrack go?
• All Guides felt their activity or adventure went smoothly.
• Most would have preferred additional participants.
Would you lead a GeoTrack next year?
• All Guides said, “yes”, they would like to lead one again.
Any feedback for improvement?
1) Increase promotion, get the word out sooner, and saturate the media.
2) Some guides would prefer smaller groups and the ability to charge more
3) Many would like to be included in the marketing efforts earlier
Where were participants from?
• Tahoe, Meyers, Reno, Placerville, Auburn, Sacramento, Bay Area, LA, Europe
Age range of participants:
• 20 to 70 years old.
Participant satisfaction:
• All Guides reported positive to very excited response.
• No negative feedback on the adventures or experience.
• Some wished they had known about the Expo earlier.
• Some returning Expo participants were excited to try a different GeoTrack this year.
Additional feedback and reflection
Al Tahoe Heritage Hike
“After the tour I received many positives responses and no negative responses.”
David Borges, GeoGuide Al Tahoe Heritage Hike
Mustangs in the Meadow
“Our bus driver was so interested in what we were doing it was a tour for him as well. It was
really quite a wonderful day. We thank Sustainable Tahoe for bringing us into this wonderful
adventure!” Kelly Hyatt, Mustang GeoGuide Reno
The success of the Expo is dependent on the community’s involvement to sponsor, host, guide and support. This
year the active partnerships increased the momentum: Sponsor funding, plus active participation from partners
like El Dorado County and City of South Lake Community Services, who modeled the type of partnership necessary
for the demonstration to become the 4-season economy and brand of Tahoe.
Eldorado County's geotourism assets provided diversified visitor experience. The Lakeveiw Commons venue was a
perfect central location for transportation, and convenient staging for the historical walking tour (one of the more
well attended GeoTracks).
Live music attracted people to explore and enjoy free SUP demos, courtesy of WaiSUP and ST. The proximity and
cooperation of the Lakeview Café, a sponsor who ensured Expo participants could buy food anytime throughout
the event. Tahoe Water Suppliers ensured we had a zero waste event and both the Washoe and Paiutes return to
the lake as the original guardians or stewards was another significant and important model of stewardship.

Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
2013 Tahoe Expo Report
Suggestions to Improve 2014 Tahoe Expo:

• More promotion/advertising around the Lake Tahoe, Reno, Truckee and Bay area.
• Have the Expo take place in mid-August to better engage more visitors in geotourism.
• Have GeoTracks run on a different day then Center Stage showcase, so more people can

participate in both the Center stage + GeoTracks.
• On Saturday GeoGuides could explain their Track so people sign up for a Sunday experience.
• Less vending, more connecting with the 8 Worlds of
Tahoe.
Intern Marina McCoy stretches to the sunset
ending the showcase

“My favorite part of the Tahoe Expo was having the Washoe
Indians on the center stage. I thought it was very important
to have people connect back to the culture that is Lake
Tahoe. Not many people get to experience that first hand.”
Marina McCoy

Avian Bird Walk connected visitors
with Tahoe’s local winged wildlife

Baby horse “Mira” helps the crowd understand
the gardening role Wild Mustang Horses play in
keeping water levels intact in deserts.

Growing Dome GeoTrack surprises visitors with
how much food can be grown in an Alpine area

Ghost of Mark Twain honored the
Washoe for their 10,000 years of
stewardship in Tahoe

Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
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2013 Tahoe Expo Report EDC

  • 2. 2013 Tahoe Expo Report Tahoe Expo = Fun, Meaningful, Low-Carbon Adventures Visitors…get connected to the 8 Worlds of Tahoe in a way that inspire stewardship! "My husband and I really enjoyed the guides and all that we learned about the area. We are already thinking about taking our canoe down the river either this fall or in higher water in the spring to further explore the area." Sandy & Gus Hall, from Tahoe City .COM…get visitors who stay longer, return sooner, and share adventures that build a four season economy! “We learned about the catch and release program in the Tahoe Basin. Also the fundamentals of fly fishing. I had a fly rod and reel and now my wife is hooked – we’ll be back!” .ORG… get new champions, supporters and members! “The Tahoe Expo Geotours bring people who are interested in learning about and experiencing Tahoe together, many of which want to give back to Tahoe as well. Two of the seven people who participated in the Pipe Cruise have joined Pipe Keepers with the League and are now helping to collect important information on storm water that is draining into Lake Tahoe!” Jesse Patterson, Geotour guide from League to Save Lake Tahoe .GOV… get educated residents and visitors seeking to protect the place they live and play! “This was our first visit to Lake Tahoe, and we were glad we experienced it the "right" way. The Geotour opened our eyes to birds we never encountered before and bear tracks we would never have spotted on our own, and it made us aware of the nature and importance of conservation efforts.” Jens and Jenny Happe, New Westminster, B.C. Guided wildlife hikes create understanding that inspires stewardship Expo participants learn how marsh and meadows support water clarity Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 3. 2013 Tahoe Expo Report The 2013 Tahoe Geotourism Expo provided a region-wide showcase of geotourism activities that connected people, as stewards, to the "8 Worlds of Tahoe" (sky, water, plant, land, wildlife, community, culture and heritage). Over 500 participants enjoyed the diversity of guided geotourism adventure tracks, we call "GeoTracks” (or just Tracks) hosted Saturday Sept 7th and Sunday Sept 8. 25 GeoTracks were set up from South Lake to Independence Lake and Reno – connecting the watershed. Seven tracks launched from the Center Stage Showcase at Lakeview Commons in South Lake Tahoe, along with other activities happening throughout the day. Mark Twain opened the stage followed by a Washoe ceremony at the water’s edge, round dance, music, historical enactments, variety of ecodemonstrations, a baby wild mustang, and crafting, story-telling and local wares for sale. The ‘West Shore Transit’ Track demonstrated a car-free adventure of bus, bike, hike, heritage and boat. Co-lead by Micah Grossman-Christ’s, participants were amazed at how easy it was to travel without a car. One member of the tour noted that she plans to keep the car parked in the future, and take advantage of bike paths and public transportation. Expo participants enjoy taking their bikes on the North Lake Tahoe Water Taxi back to Tahoe City. Art George, a Washoe Datohmu, lead a ceremony and prayer dance on the beach Sarah Winnemucca historical enactment. “Echo Sky” Paiute drummers from Pyramid Lake inspired the crowd with native rhythms Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 4. 2013 Tahoe Expo Report 53 NGO’s, Agencies and Businesses collaborated to: host, guide, support, entertain and/or sponsor the 2013 Tahoe Expo. Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 5. 2013 Tahoe Expo Report STATS and FEEDBACK (from 15 surveys) How did your GeoTrack go? • All Guides felt their activity or adventure went smoothly. • Most would have preferred additional participants. Would you lead a GeoTrack next year? • All Guides said, “yes”, they would like to lead one again. Any feedback for improvement? 1) Increase promotion, get the word out sooner, and saturate the media. 2) Some guides would prefer smaller groups and the ability to charge more 3) Many would like to be included in the marketing efforts earlier Where were participants from? • Tahoe, Meyers, Reno, Placerville, Auburn, Sacramento, Bay Area, LA, Europe Age range of participants: • 20 to 70 years old. Participant satisfaction: • All Guides reported positive to very excited response. • No negative feedback on the adventures or experience. • Some wished they had known about the Expo earlier. • Some returning Expo participants were excited to try a different GeoTrack this year. Additional feedback and reflection Al Tahoe Heritage Hike “After the tour I received many positives responses and no negative responses.” David Borges, GeoGuide Al Tahoe Heritage Hike Mustangs in the Meadow “Our bus driver was so interested in what we were doing it was a tour for him as well. It was really quite a wonderful day. We thank Sustainable Tahoe for bringing us into this wonderful adventure!” Kelly Hyatt, Mustang GeoGuide Reno The success of the Expo is dependent on the community’s involvement to sponsor, host, guide and support. This year the active partnerships increased the momentum: Sponsor funding, plus active participation from partners like El Dorado County and City of South Lake Community Services, who modeled the type of partnership necessary for the demonstration to become the 4-season economy and brand of Tahoe. Eldorado County's geotourism assets provided diversified visitor experience. The Lakeveiw Commons venue was a perfect central location for transportation, and convenient staging for the historical walking tour (one of the more well attended GeoTracks). Live music attracted people to explore and enjoy free SUP demos, courtesy of WaiSUP and ST. The proximity and cooperation of the Lakeview Café, a sponsor who ensured Expo participants could buy food anytime throughout the event. Tahoe Water Suppliers ensured we had a zero waste event and both the Washoe and Paiutes return to the lake as the original guardians or stewards was another significant and important model of stewardship. Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 6. 2013 Tahoe Expo Report Suggestions to Improve 2014 Tahoe Expo: • More promotion/advertising around the Lake Tahoe, Reno, Truckee and Bay area. • Have the Expo take place in mid-August to better engage more visitors in geotourism. • Have GeoTracks run on a different day then Center Stage showcase, so more people can participate in both the Center stage + GeoTracks. • On Saturday GeoGuides could explain their Track so people sign up for a Sunday experience. • Less vending, more connecting with the 8 Worlds of Tahoe. Intern Marina McCoy stretches to the sunset ending the showcase “My favorite part of the Tahoe Expo was having the Washoe Indians on the center stage. I thought it was very important to have people connect back to the culture that is Lake Tahoe. Not many people get to experience that first hand.” Marina McCoy Avian Bird Walk connected visitors with Tahoe’s local winged wildlife Baby horse “Mira” helps the crowd understand the gardening role Wild Mustang Horses play in keeping water levels intact in deserts. Growing Dome GeoTrack surprises visitors with how much food can be grown in an Alpine area Ghost of Mark Twain honored the Washoe for their 10,000 years of stewardship in Tahoe Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 7. 2013 Tahoe Expo Report Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450
  • 8. 2013 Tahoe Expo Report Sustainable Tahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450