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Geotourism Principles

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What if destinations were sustained and enhanced by the people who visited them? Lake Tahoe, like many special places can no longer afford visitors who do not become stewards at some level. Geotourism inspires visitors with locally hosted activities, that deepen the touch while reducing degrading impact. Long term prosperity = preservation.

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Geotourism Principles

  1. 1. Center for Sustainable Destinations tourism pays to protect … not destroy
  2. 2. Center for Sustainable Destinations
  3. 3. Center for Sustainable Destinations 27M 40 %70%
  4. 4. Center for Sustainable Destinations SEGMENT SIZE Apathetics 6% Outdoor Sportsmen 3% Self-Indulgents 14 % Wishful Thinkers Good Citizens 17% Urban Sophisticates Geo-Savvys 21% Traditionals 6% Percent of the 13.6 million U.S. adults who traveled internationally 3+ times in the past 3 years
  5. 5. Center for Sustainable Destinations
  6. 6. Center for Sustainable Destinations The Geotourism Charter A set of principles to promote sustainable tourism and enlightened destination stewardship.
  7. 7. Center for Sustainable Destinations 1 Integrity of place: Sustain and enhance geographical character
  8. 8. Center for Sustainable Destinations Geotourism Principle 2 • International Codes Adhere to global code of ethics
  9. 9. Center for Sustainable Destinations Geotourism Principle 3 • Market Selectivity Distinctive Character VS.
  10. 10. Center for Sustainable Destinations Geotourism Principle 4 • Market Diversity Full range of food and lodging
  11. 11. Center for Sustainable Destinations • Tourist Satisfaction Personal experience creates a migrating story Geotourism Principle 5
  12. 12. Center for Sustainable Destinations Geotourism Principle 6 • Community involvement Base tourism on community assets
  13. 13. Center for Sustainable Destinations Geotourism Principle 7 • Community benefit Encourage small business strategies and upward employment mobility
  14. 14. Center for Sustainable Destinations Geotourism Principle 8 • Promote destination appeal: Protect natural habitats, heritage sites, aesthetics, culture; avoid overcrowding
  15. 15. Center for Sustainable Destinations Geotourism Principle 9 • Land use Avoid sprawling, excessive development contain high-density affordable housing
  16. 16. Center for Sustainable Destinations Geotourism Principle 10 • Conservation of resources Promote environmental management plans for energy, pollution, lighting, etc.
  17. 17. Center for Sustainable Destinations Geotourism Principle 11 • Planning: Balance short-term economic needs against long-term enhancement of geographical character
  18. 18. Center for Sustainable Destinations Geotourism Principle 12 • Interactive interpretation Engage both visitors & hosts in local learning
  19. 19. Center for Sustainable Destinations Sustain Your Geotourism Assets Protect the tourism product:Protect the tourism product: The placeThe place!!
  20. 20. Center for Sustainable Destinations A Geotourism Strategy • Identify • Sustain • Develop • Market geotourism assets
  21. 21. Center for Sustainable Destinations Identify Geotourism Assets
  22. 22. Center for Sustainable Destinations Sustain
  23. 23. Center for Sustainable Destinations Develop Geotourism Assets
  24. 24. Center for Sustainable Destinations Market
  25. 25. Center for Sustainable Destinations The geotourism test:The geotourism test: Are we sustaining orAre we sustaining or enhancing the uniqueenhancing the unique quality of our place?quality of our place?

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