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Sustainable Tahoe's Mission

Jacquie Chandler
Jacquie Chandler
Jacquie ChandlerExecutive Director Sustainable Tahoe at SUSTAINABLE TAHOE

Formed in 2009 to address the lack of collaboration around developing geotourism as economic model of stewardship. We provide an annual showcase of a 4-season tourism menu to demonstrate how we have everything and everybody we need right now to build sustainable prosperity that includes 100 ft of water clarity!

Sustainable Tahoe's Mission

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1
Organization Information:
Legal Name of Organization: Sustainable Tahoe
Mailing Address: PO 3206
City, State, Zip: Incline Village
Executive Director: Jacquie Chandler
Phone: 775 846-1715 cell: 775 287-3982 Email: jchandler@sustaintahoe.org
Tax ID# 38-3815121
State of Incorporation: NV
Mission?
To Accelerate the adoption if Stewardship by Connecting, Facilitating, and
Promoting Models of Sustainability in the Tahoe Truckee Watershed.
Geographic Region Served?
Lake Tahoe Headwaters to Pyramid Lake (the Tahoe/Truckee Watershed)
2
What is the need you are trying to solve?
The 1960's auto-centric 2-season visitor model is limiting and lacking a deeply engaging visitor
experience while costing over $1.8 Billion over the last 10 years by degrading the environment.
UC Davis and Dr Goldman's 50 years of research has shown that human behavior in recreation,
transportation and construction patterns are the key contributors to the degradation of the water
quality. Reference: 2010 State of the Lake Report www.TERC.UCdavis.edu/stateof the
lake/index.html
"Last ten years it cost $1.4Billion to clean up after ourselves. It will cost $2.45B for the next ten
years" 2010 TRPA Environmental Improvement Program www.conservationclearly.org
There are 2 states, 6 counties, numerous city and governmental agencies, NGO's and businesses all
working individually and often at odds with one another. The 2010 Prosperity Plan provides a
prescription for collaboration in 3 economic clusters. In the Sustainable Tourism Cluster,
Sustainable Tahoe is identified as a key contributor in implementing this segment.
How do your top three programs address the need?
Sustainable Tahoe, a 501c3 non-profit organization, is fostering supportive behaviors necessary
to create a sustainable, prosperous and compassionate economy in the Lake Tahoe watershed.
We accomplish this through community outreach, collaborative action and encouraging hands-
on participation in activities that result in shifting behavior towards stewardship.
In order to return the water quality of Lake Tahoe to pre-1960 conditions, we facilitate activities
and events where agencies, businesses, non-profits, residents and visitors (with families and
youth as a central priority) collaborate in education and geotourism campaigns.
Primary focus - influence beneficial change within the Lake Tahoe Watershed through three
initiatives.
3
1. Establish a rewarding context for sustainable practice as a focus of the region (as directed by
regional commitment to sustainable tourism clarified in the “Prosperity Plan”.
The Lake Tahoe region has already garnered international attention for protecting the fragile
ecological balance of the lake and surrounding communities. Tahoe’s strong brand is ready to
evolve from being a world recognized destination resort area to a world stage for state-of-the-
art sustainability practices. Sustainable Tahoe encourages this shifting perception by
highlighting successful models of sustainability originating and being employed within the entire
watershed. This includes projects like; wetland restoration, water clarity monitoring,
infrastructure projects (eg waste treatment), governmental funding models, educational
programs, historical and cultural development, indigenous peoples involvement, transportation
alternatives, and leading-edge resort and hospitality industry commitments to sustainability.
Sustainable Tahoe is committed to identifying, cataloguing and showcasing these efforts.
2. Provide a tangible experience of this geotourism menu with an annual showcase of models of
sustainability and stewardship. Our Tahoe Expo, is a two-day event designed around the 12
principles of destination geotourism as specified by National Geographic Center for Sustainable
Destinations (NGCSD). The Tahoe Expo is included in the “high priority action” section of the
Lake Tahoe Basin Prosperity Plan (LTBPP) Final Report (pg. 57-79).
Unlike traditional fairs, festivals and single focus events, the Tahoe Expo demonstrates the
feasibility of building a community owned event around a Trinomic™ model of collaboration.
Trinomics™ is a proven collaborative community/business implementation model authored by
local Tahoe renowned expert Sheri Woodsgreen CEO of One Globe Corporation. It has
successfully been deployed in countries throughout the world for large scale infrastructure
programs such as building libraries, increasing literacy, and developing local businesses in
struggling communities. The Expo demonstrates a way forward for new job creators and open
the doors to viable, year-round economic opportunities.
Since Tahoe seasonal economy has always had a crippling impact on the region, the Tahoe Expo
highlights four season conservation and cultural possibilities for the area. The Tahoe Expo is a
region-wide (150 mile) open house of Tahoe's sustainable successes configured as tourist
friendly "Geotours" or “GeoTracks” : guided adventures that must meet three criteria: Fun,
Meaningful (educational), and Low Carbon. During the Expo, geotours launch throughout the
Tahoe watershed that encompasses two states, five counties, several communities and best
efforts of entities from public, NGOs and private sectors.
3. Geotourism Implementation Framework (GIF), which defines best practices and components
required to deploy sustainable geotourism in other areas. Conversely, as a repository for best
practices, best-in-class examples from around the world can benefit Tahoe and leap frog change
here locally by mapping successful practices against lessons learned. Time is not our friend; we
are holding position at best. The Tahoe region is at a tipping point, despite all the good
intentions and federal dollars spent, little has changed over the last 50 years in terms of
reducing the overall impact of humans in the natural environment. The incremental
improvements in public transportation, infrastructure, community planning and the like are
netting a loss against needed gains to really save the lake. Practical successes here can become
a replicable template for other watersheds demonstrating the potential of sustainable behavior
4
for revitalizing biospheres, but only if we support efforts that fundamentally change how
we see, experience and support the watershed. Sustainable Tahoe is building alliances and
partnering with the key agencies to reach our objectives. We are partnered with the Sierra
Business Council and National Geographic's Center for Sustainable Destination for implementing
the geotourism principles. Sustainable Tahoe does not compete with other organizations, rather
we are uniquely positioned and experienced to help showcase their best efforts.
How many people used your programs and services in 2013?
750-1000 directly serviced by the Tahoe Expo
1,000 through tangible outreach programs, such as Earth Day and other public demonstrations that have
provided interactive engagement
5,600 through social media that has provided insight and access to geotourism activities
1,000 in alliance and partner events ie: Guitarfish, Stone Bear, El Dorado County, hospitality education.
25 newly developed collaborative relationships.
Our all-volunteer organization shrinks and expands around the Tahoe Expo. We are planting seeds with
every collaborative relationship that didn't exist pre-Expo. Once the concept of the Tahoe Expo as a
showcase for sustainability practices through geotourism becomes easily understandable through
refined messaging or direct experience, the community will own their participation because they want
to show-off their best examples in creative and fun ways.
The potential of the Tahoe Expo to become a flagship geotourism event at Tahoe is not unlike Burning
Man where the power of many drives the tone and boundaries of the event. Sustainable Tahoe's role is
to operate in the background serving as a facilitator, rainmaker and clearing house for recasting Tahoe
assets that already exist into potential geotourism attractions.
How does your impact compare to organizations offering similar programs
and services?
Geotourism is an international strategy endorsed by five departments of the US Department of the
Interior and our regional Prosperity Plan. There are over 20 US destinations actively working to
implement this strategy. Many of who we have connected with to learn from. We are in alignment and
in service to the Federal and regional directive on this.
Unlike geotourism efforts by organizations like Sierra Business Council which is chartered with regional
responsibility for the length of the Sierra, our strength is focused on the Tahoe watershed. Sierra
Business Council offers information and services to educate people about geotourism assets. Like them,
we facilitate to build alliances and create the open space for these alliances to form but unlike them,
our relationships are largely local. Another differentiator is that we are actively implementing events
and activities that exemplify geotourism. We help design and launch "geotours" .
1. Sierra Business Council's website is focused on identifying geotourism assets in 22 counties. We
are creating the environment for local geotourism alliances to form. Developing geotourism is a
door-to- door movement that takes lots of 'shoe-leather' to be successful. The ability to
collaboratively work to shift our local behaviors so we can actually host geotourism as a holistic
5
menu and brand for visitors market is labor intensive. Given our small volunteer staff, we
use the Tahoe Expo as a rallying point to demonstrate collaborative sustainability and
geotourism. By that, we have enthusiastic attendance, feedback and acceptance from those
participating, hosting, and providing geotours - they get it. Where our impact requires more
building towards critical mass is with public participation. We have, honestly, struggled trying to
break the code on marketing to increase attendance. The feedback we get from participants
after they experience a geotour is very positive, it's getting folks to know about and attend the
party that is our biggest challenge.
2. We’ve earned a level of geotourism expertise producing the 150-mile geotourism exposition of
stewardship. We facilitate collaboration of 55 to 85 NGO's, Agencies and Business. (in service to
a Federal Memorandum Of Understanding (MOU) and regional Prosperity Plan) provides us with
a unique perspective on a potentially significant new economic driver for the local area. Right
now, the opportunities presented are much larger than our organization's ability to cultivate
them. Our ability to expand and measure real world dollars and environmental benefits, is only
limited by staffing/funding.
3. Our strongest asset is our relationship building, especially in the area of our native indigenous
people of the Washoe and Paiute tribes. Their 10,000 years of stewardship is essential to
geotourism becoming a reality at the lake. To our knowledge, no other organization at Lake
Tahoe has made and encourage this link trying to bring native culture and history forward as
strongly as Sustainable Tahoe.
a. Members of the Washoe tribe have participated in every public event Sustainable Tahoe
has sponsored and are partners with us in advocating for geotourism and the message
of stewardship.
b. The venues we provide highlight significant Washoe culture and heritage that signal a
return to the lake they were driven from over 150 years ago. For 10,000 years they
have been committed stewards of the lake. The Tribal Council has recognized and
supported official participation in the Tahoe Expo. We believe it is of utmost
importance that their presence and story be central the recovery of Lake Tahoe.
c. Washoe participation in the Tahoe Expo is treasured and historically significant, as the
lake is center to their culture. Indigenous participation has a dramatic impact on our
regional economy and environment. For instance: Santa Fe and Taos New Mexico's
entire tourist economy is built around and celebrates the history and culture of
indigenous and Spanish people resulting in preservation and protection of the
environment and community development that respects those traditions. For the 20th
year in a row readers of Conde Nast Travel magazine voted Santa Fe, NM, one of the top
three travel destinations in the US and more recently, one of the top ten destinations in
the world.
6
What resource and challenges does your organization currently face?
1. Resources:
Being an all-volunteer organization, our staff, budget and budgeting needs fluctuate around the
Tahoe Expo. We are challenged by lack of day-to-day operational funds to pay administrative
personal. Our Executive Director, a full time volunteer puts in significant hours towards keeping
the organization on track. We are able to recruit volunteers especially around the Expo (30-50
per Expo), but suffer from typical problems associated with an all volunteer organization.
However, because of our descriptive name and the draw of Lake Tahoe, highly qualified and
high caliber professionals express an interest in working with us. And because Tahoe is
transient, it is hard for talent to stay here without pay, so many highly qualified and enthusiastic
volunteers leave our ranks in search of employment outside the area.
2. Challenges:
Sustainable Tahoe's role is not to overlap or compete with the existing tourist/ecological
infrastructure and missions, but to build alliances and encourage ways to demonstrate
sustainable geotourism success stories. Lake Tahoe has, for many years, struggled trying to
make the sum of the parts greater than the individual parts. Groups working on behalf of the
lake work in isolation and sometimes at cross purposes with one another. As the heyday of
federal largesse ends and more groups compete for dwindling dollars, we are all threatened if
competition drives more agendas than collaboration. Efforts by organizations like Parasol are
essential to reducing the shortsighted and territorial entrenchment from leaders in the
businesses community, counties, agencies and tourism industry to work together towards the
well being of the watershed.
Sustainable Tahoe's challenge is similar, our biggest struggle is educating key players to
understand the benefits of contributing effort and dollars towards the Tahoe Expo which is a
community venue demonstrating collaboration on a scale beyond what other public events
attempt. El Dorado County and Placer County have offered financial assistance through their
tourism and economic development departments but their rate-of- return causes problems
when it is measured, not as an investment in a long term strategy, but as a bottom line count of
"heads-in beds" or dollars spent in restaurants during the life of a single event. Reliable support
on a yearly basis is hard to achieve until enough potential resources understand that the Tahoe
Expo is an investment that can revitalize communities with new jobs and opportunities in year
round geotourism versus suffering from seasonal economic fluctuations of snow sports,
gaming, and golfing.
3. Focus. We are presented with so many opportunities, it is hard to stay focused and not dilute
our efforts to put on a successful Tahoe Expo. With more staff and volunteers we could possibly
pursue other endeavors and aligned causes, but we are constantly having to balance new
projects against executing well on our existing initiatives.

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Sustainable Tahoe's Mission

  • 1. 1 Organization Information: Legal Name of Organization: Sustainable Tahoe Mailing Address: PO 3206 City, State, Zip: Incline Village Executive Director: Jacquie Chandler Phone: 775 846-1715 cell: 775 287-3982 Email: jchandler@sustaintahoe.org Tax ID# 38-3815121 State of Incorporation: NV Mission? To Accelerate the adoption if Stewardship by Connecting, Facilitating, and Promoting Models of Sustainability in the Tahoe Truckee Watershed. Geographic Region Served? Lake Tahoe Headwaters to Pyramid Lake (the Tahoe/Truckee Watershed)
  • 2. 2 What is the need you are trying to solve? The 1960's auto-centric 2-season visitor model is limiting and lacking a deeply engaging visitor experience while costing over $1.8 Billion over the last 10 years by degrading the environment. UC Davis and Dr Goldman's 50 years of research has shown that human behavior in recreation, transportation and construction patterns are the key contributors to the degradation of the water quality. Reference: 2010 State of the Lake Report www.TERC.UCdavis.edu/stateof the lake/index.html "Last ten years it cost $1.4Billion to clean up after ourselves. It will cost $2.45B for the next ten years" 2010 TRPA Environmental Improvement Program www.conservationclearly.org There are 2 states, 6 counties, numerous city and governmental agencies, NGO's and businesses all working individually and often at odds with one another. The 2010 Prosperity Plan provides a prescription for collaboration in 3 economic clusters. In the Sustainable Tourism Cluster, Sustainable Tahoe is identified as a key contributor in implementing this segment. How do your top three programs address the need? Sustainable Tahoe, a 501c3 non-profit organization, is fostering supportive behaviors necessary to create a sustainable, prosperous and compassionate economy in the Lake Tahoe watershed. We accomplish this through community outreach, collaborative action and encouraging hands- on participation in activities that result in shifting behavior towards stewardship. In order to return the water quality of Lake Tahoe to pre-1960 conditions, we facilitate activities and events where agencies, businesses, non-profits, residents and visitors (with families and youth as a central priority) collaborate in education and geotourism campaigns. Primary focus - influence beneficial change within the Lake Tahoe Watershed through three initiatives.
  • 3. 3 1. Establish a rewarding context for sustainable practice as a focus of the region (as directed by regional commitment to sustainable tourism clarified in the “Prosperity Plan”. The Lake Tahoe region has already garnered international attention for protecting the fragile ecological balance of the lake and surrounding communities. Tahoe’s strong brand is ready to evolve from being a world recognized destination resort area to a world stage for state-of-the- art sustainability practices. Sustainable Tahoe encourages this shifting perception by highlighting successful models of sustainability originating and being employed within the entire watershed. This includes projects like; wetland restoration, water clarity monitoring, infrastructure projects (eg waste treatment), governmental funding models, educational programs, historical and cultural development, indigenous peoples involvement, transportation alternatives, and leading-edge resort and hospitality industry commitments to sustainability. Sustainable Tahoe is committed to identifying, cataloguing and showcasing these efforts. 2. Provide a tangible experience of this geotourism menu with an annual showcase of models of sustainability and stewardship. Our Tahoe Expo, is a two-day event designed around the 12 principles of destination geotourism as specified by National Geographic Center for Sustainable Destinations (NGCSD). The Tahoe Expo is included in the “high priority action” section of the Lake Tahoe Basin Prosperity Plan (LTBPP) Final Report (pg. 57-79). Unlike traditional fairs, festivals and single focus events, the Tahoe Expo demonstrates the feasibility of building a community owned event around a Trinomic™ model of collaboration. Trinomics™ is a proven collaborative community/business implementation model authored by local Tahoe renowned expert Sheri Woodsgreen CEO of One Globe Corporation. It has successfully been deployed in countries throughout the world for large scale infrastructure programs such as building libraries, increasing literacy, and developing local businesses in struggling communities. The Expo demonstrates a way forward for new job creators and open the doors to viable, year-round economic opportunities. Since Tahoe seasonal economy has always had a crippling impact on the region, the Tahoe Expo highlights four season conservation and cultural possibilities for the area. The Tahoe Expo is a region-wide (150 mile) open house of Tahoe's sustainable successes configured as tourist friendly "Geotours" or “GeoTracks” : guided adventures that must meet three criteria: Fun, Meaningful (educational), and Low Carbon. During the Expo, geotours launch throughout the Tahoe watershed that encompasses two states, five counties, several communities and best efforts of entities from public, NGOs and private sectors. 3. Geotourism Implementation Framework (GIF), which defines best practices and components required to deploy sustainable geotourism in other areas. Conversely, as a repository for best practices, best-in-class examples from around the world can benefit Tahoe and leap frog change here locally by mapping successful practices against lessons learned. Time is not our friend; we are holding position at best. The Tahoe region is at a tipping point, despite all the good intentions and federal dollars spent, little has changed over the last 50 years in terms of reducing the overall impact of humans in the natural environment. The incremental improvements in public transportation, infrastructure, community planning and the like are netting a loss against needed gains to really save the lake. Practical successes here can become a replicable template for other watersheds demonstrating the potential of sustainable behavior
  • 4. 4 for revitalizing biospheres, but only if we support efforts that fundamentally change how we see, experience and support the watershed. Sustainable Tahoe is building alliances and partnering with the key agencies to reach our objectives. We are partnered with the Sierra Business Council and National Geographic's Center for Sustainable Destination for implementing the geotourism principles. Sustainable Tahoe does not compete with other organizations, rather we are uniquely positioned and experienced to help showcase their best efforts. How many people used your programs and services in 2013? 750-1000 directly serviced by the Tahoe Expo 1,000 through tangible outreach programs, such as Earth Day and other public demonstrations that have provided interactive engagement 5,600 through social media that has provided insight and access to geotourism activities 1,000 in alliance and partner events ie: Guitarfish, Stone Bear, El Dorado County, hospitality education. 25 newly developed collaborative relationships. Our all-volunteer organization shrinks and expands around the Tahoe Expo. We are planting seeds with every collaborative relationship that didn't exist pre-Expo. Once the concept of the Tahoe Expo as a showcase for sustainability practices through geotourism becomes easily understandable through refined messaging or direct experience, the community will own their participation because they want to show-off their best examples in creative and fun ways. The potential of the Tahoe Expo to become a flagship geotourism event at Tahoe is not unlike Burning Man where the power of many drives the tone and boundaries of the event. Sustainable Tahoe's role is to operate in the background serving as a facilitator, rainmaker and clearing house for recasting Tahoe assets that already exist into potential geotourism attractions. How does your impact compare to organizations offering similar programs and services? Geotourism is an international strategy endorsed by five departments of the US Department of the Interior and our regional Prosperity Plan. There are over 20 US destinations actively working to implement this strategy. Many of who we have connected with to learn from. We are in alignment and in service to the Federal and regional directive on this. Unlike geotourism efforts by organizations like Sierra Business Council which is chartered with regional responsibility for the length of the Sierra, our strength is focused on the Tahoe watershed. Sierra Business Council offers information and services to educate people about geotourism assets. Like them, we facilitate to build alliances and create the open space for these alliances to form but unlike them, our relationships are largely local. Another differentiator is that we are actively implementing events and activities that exemplify geotourism. We help design and launch "geotours" . 1. Sierra Business Council's website is focused on identifying geotourism assets in 22 counties. We are creating the environment for local geotourism alliances to form. Developing geotourism is a door-to- door movement that takes lots of 'shoe-leather' to be successful. The ability to collaboratively work to shift our local behaviors so we can actually host geotourism as a holistic
  • 5. 5 menu and brand for visitors market is labor intensive. Given our small volunteer staff, we use the Tahoe Expo as a rallying point to demonstrate collaborative sustainability and geotourism. By that, we have enthusiastic attendance, feedback and acceptance from those participating, hosting, and providing geotours - they get it. Where our impact requires more building towards critical mass is with public participation. We have, honestly, struggled trying to break the code on marketing to increase attendance. The feedback we get from participants after they experience a geotour is very positive, it's getting folks to know about and attend the party that is our biggest challenge. 2. We’ve earned a level of geotourism expertise producing the 150-mile geotourism exposition of stewardship. We facilitate collaboration of 55 to 85 NGO's, Agencies and Business. (in service to a Federal Memorandum Of Understanding (MOU) and regional Prosperity Plan) provides us with a unique perspective on a potentially significant new economic driver for the local area. Right now, the opportunities presented are much larger than our organization's ability to cultivate them. Our ability to expand and measure real world dollars and environmental benefits, is only limited by staffing/funding. 3. Our strongest asset is our relationship building, especially in the area of our native indigenous people of the Washoe and Paiute tribes. Their 10,000 years of stewardship is essential to geotourism becoming a reality at the lake. To our knowledge, no other organization at Lake Tahoe has made and encourage this link trying to bring native culture and history forward as strongly as Sustainable Tahoe. a. Members of the Washoe tribe have participated in every public event Sustainable Tahoe has sponsored and are partners with us in advocating for geotourism and the message of stewardship. b. The venues we provide highlight significant Washoe culture and heritage that signal a return to the lake they were driven from over 150 years ago. For 10,000 years they have been committed stewards of the lake. The Tribal Council has recognized and supported official participation in the Tahoe Expo. We believe it is of utmost importance that their presence and story be central the recovery of Lake Tahoe. c. Washoe participation in the Tahoe Expo is treasured and historically significant, as the lake is center to their culture. Indigenous participation has a dramatic impact on our regional economy and environment. For instance: Santa Fe and Taos New Mexico's entire tourist economy is built around and celebrates the history and culture of indigenous and Spanish people resulting in preservation and protection of the environment and community development that respects those traditions. For the 20th year in a row readers of Conde Nast Travel magazine voted Santa Fe, NM, one of the top three travel destinations in the US and more recently, one of the top ten destinations in the world.
  • 6. 6 What resource and challenges does your organization currently face? 1. Resources: Being an all-volunteer organization, our staff, budget and budgeting needs fluctuate around the Tahoe Expo. We are challenged by lack of day-to-day operational funds to pay administrative personal. Our Executive Director, a full time volunteer puts in significant hours towards keeping the organization on track. We are able to recruit volunteers especially around the Expo (30-50 per Expo), but suffer from typical problems associated with an all volunteer organization. However, because of our descriptive name and the draw of Lake Tahoe, highly qualified and high caliber professionals express an interest in working with us. And because Tahoe is transient, it is hard for talent to stay here without pay, so many highly qualified and enthusiastic volunteers leave our ranks in search of employment outside the area. 2. Challenges: Sustainable Tahoe's role is not to overlap or compete with the existing tourist/ecological infrastructure and missions, but to build alliances and encourage ways to demonstrate sustainable geotourism success stories. Lake Tahoe has, for many years, struggled trying to make the sum of the parts greater than the individual parts. Groups working on behalf of the lake work in isolation and sometimes at cross purposes with one another. As the heyday of federal largesse ends and more groups compete for dwindling dollars, we are all threatened if competition drives more agendas than collaboration. Efforts by organizations like Parasol are essential to reducing the shortsighted and territorial entrenchment from leaders in the businesses community, counties, agencies and tourism industry to work together towards the well being of the watershed. Sustainable Tahoe's challenge is similar, our biggest struggle is educating key players to understand the benefits of contributing effort and dollars towards the Tahoe Expo which is a community venue demonstrating collaboration on a scale beyond what other public events attempt. El Dorado County and Placer County have offered financial assistance through their tourism and economic development departments but their rate-of- return causes problems when it is measured, not as an investment in a long term strategy, but as a bottom line count of "heads-in beds" or dollars spent in restaurants during the life of a single event. Reliable support on a yearly basis is hard to achieve until enough potential resources understand that the Tahoe Expo is an investment that can revitalize communities with new jobs and opportunities in year round geotourism versus suffering from seasonal economic fluctuations of snow sports, gaming, and golfing. 3. Focus. We are presented with so many opportunities, it is hard to stay focused and not dilute our efforts to put on a successful Tahoe Expo. With more staff and volunteers we could possibly pursue other endeavors and aligned causes, but we are constantly having to balance new projects against executing well on our existing initiatives.
  • 7. 7 How does you address those resource gaps/service gaps/challenges? Response to Resource Constraints: 1. Our mission, like our name, is compelling enough to raise a interest with potential volunteers who want to work with Sustainable Tahoe. We advertise for volunteers on bulletin boards, Craig’s List, local colleges and work with volunteer organizations. We have received inquiries from volunteers as far away as Florida and Minnesota. We also have established an internship program with Sierra Nevada College and have worked with classes at San Jose State University and Truckee Meadows Community College. Working with Guzzled a collective non-profit organization comprised of writers, advertising and marketing professionals and high-end graphics people donating time to Sustainable Tahoe to help further our aligned mission. We are building out a recruiting campaign for a strong board of directors and advisory board. 2. Multiple fund raising opportunities available to us through companies that have sought us out to co-brand and partner with us. Among these are WaiSup Standup Paddle Boards who donated 18 boards to us, Vapur water bottles, and Pura Vida. Sustainable Tahoe's brand has a level of cachet compatible with low carbon or sustainable companies. We plan to pursue these opportunities to secure funds to pay for part-time administrative help. We also receive funding from 1% for the Planet and Merchant's XL (credit card transactions). We seek support outside traditional funding sources for innovative programs to advance geotours and another revenue stream. For example, Ormat Technologies, one of the largest geothermal companies in the world, based in Reno provided operational funding last year. We will partner with them on a Geotour to demonstrate renewable energy potential and applications in the region. Response to Challenges: 3. Our 2010 Stewardship Congress demonstrated the value of having an annual event hosted by multiple partners, who understand the value of keeping the stewardship focus alive. This was the event that created the Tahoe Expo. We provide ongoing education to locals and entities outside the basin through online social media. In a little over a year, our Facebook presence grew from a handful of likes to just under 6,000. We received a $50,000 grant in Google AdWords. Our Facebook page is an interactive clearing house for local conservation efforts and events that support the lake. Our website will eventually become much more interactive as we add functionality and the ability to process a variety of online transactions besides just donations. 4. Co-branding with local manufacturers to demonstrate sustainability and revenue sharing. We have used SUP boards to set-up a programs with local groups/clubs to host Geotours, giving students valuable hands-on experience and an opportunity to have part-time summer jobs so they can stay in the area. Programs like this help the community better understand how they can participate in encouraging future generations to adopt stewardship as a practice. For a
  • 8. 8 percentage of every water bottle sold we are working with Vapur water bottles and Diamond Peak ski resort to try to replace their sale of bottled water with reusable Vapur bottles and a tie-in with a dispenser supplied by IVGID in support of their drink Tahoe Tap campaign. We are in process of making co-branded products available on-line that support our mission and create brand awareness. 5. Our first facilitated Board level retreats helped us revisit and refine our mission, goals, objectives and measurements of success. Sustainable Tahoe current configuration and staffing is adequate for continuing as we have been, but not ready to power us to the next stage. The retreat served as the catalyst for codifying our ideas into realistic blueprints for building our organization over the next 3-5 and 6-10 years. This, along with a heavy recruiting campaign for new talent, supports the next phase of our development. Sustainable Tahoe is preparing to become more stable, more pro-active and more effective as new leadership asserts itself. We are in communication with National Geographic’s geotourism dept and the US Department of Interior with reports on our progress and how we might work more closely to further the mission. Leadership & Strategy: How do you use information from others (regionally /nationally), to inform decisions for new and existing programs/services? Compiling, connecting, promoting and showcasing the stewardship efforts of all organizations from South Lake to Pyramid Lake is the CORE of our mission. As mentioned, one of our three primary initiatives is to build the Geotourism Implementation Framework (GIF) which outlines best practices for adoption and deployment of geotourism. Our region- wide database identifies local sustainable organizations, businesses, and agencies. We collaborate with the representatives of these organizations for more innovative ways to promote what they do in the context of geotourism. The Tahoe Expo evolves from participant feedback. And, we meet at least twice a year with Jonathan B. Tourtellot, National Geographic Fellow and CSD Founding Director, o keep him apprised of our progress and get his advice about how to proceed. He has been the primary influence behind our efforts to enlist and include the Washoe and Paiutes in all of our planning and events. Our Executive Director attends regular meetings with regional agencies and organizations such as the Lake Tahoe Sustainability Collaborative (LTSC), Tahoe Transportation District (TTD), and through our advisory board and board we are kept apprised of developments in TRPA and the Tahoe Resource Conservation District (TRCD). Additionally, we work and partner with organizations that range from small Tahoe businesses such as Elevated Fitness (first Carbon neutral fitness center in the US) through Bike the West (Tour De Tahoe and America's Most Beautiful Bike Ride) though large businesses like the (former) Embassy Suites and Sierra Nevada College. We work and have consulted with El Dorado County Supervisor Chair Norma Santiago, and have a close working relationship with City of Lake Tahoe Parks Director Lauren Thomaselli. Our interactions are broad, and in some cases, deep. We constantly use this information, recommendations, ideas, and concerns as a means to gauge our progress and make the appropriate adjustments. As with any non-profit we attempt to follow a protocol for major expenditures and decisions that must have board approval. The list of organizations, agencies and businesses with whom
  • 9. 9 we interact on a regular basis is large and growing. Our challenge is keeping up with all of these in a way that promotes our mission, maintains our credibility and offers benefits and purpose to all sides. What is your organization’s strategic planning process? Our bi-weekly or weekly meetings with volunteers and quarterly board retreats gather momentum to execute on key initiatives. These meetings are where we design, review and/or implement our Strategic Plan. We have successful partnerships with Sierra Nevada College and San Jose State on intern programs and projects. The SJS project with 50 students produced 22 GeoTrack ideas (available to view on our website: http://sustaintahoe.org/geotracks/ Our annual Tahoe Expo is produced by interns, volunteers and many facets of the community. Our hands-on Board, together with our Executive Director are guided by the 12 Geotourism Principles and Trinomic ™ formula for collaboration with every decision we make, in order to design and produce an effective annual geotourism demonstration; one that delivers on the prosperity prescription articulated in both the Federal Geotourism MOU and the regional Prosperity Plan. Our active volunteer group meets at our Sustainable Tahoe office in Incline Village. We review the Expo objectives and assignments , communicate via email or phone during the week and then update the following meeting. Starting in June we meet every week to stay on track. Our Board meetings are 4 times a year. They focus on the overriding goals of the organization and we work collaboratively leveraging strengths and associations in the community to ensure our success. Each board member is active in promoting our mission. Our biggest asset is that we don’t give up! The Water needs this from us, so we plan, enroll, compile and deliver as needed and based on the amount of support available. We have been successful in connecting, promoting and showcasing those who lead-by-example in sustainability and stewardship, so visitors gain a deeper and richer connection to the region - one that builds stewardship.
  • 10. 10 Collaboration: What is your organization’s collaborative philosophy? (example of collaborative successes) Our collaborative philosophy is measured by our actions. As stated throughout this document in many different ways, the Tahoe Expo is designed using the 12 geotourism principles and Trinomics™ (a proven model for collaboration). Sustainable Tahoe was formed to help heal the resistance and inexperience to collaborate that is endemic in our modern world. Each Tahoe Expo is a proof point in the ability of our diverse region to collaborate. In 2010 we were honored by Senator Reid for holding the first ever "Stewardship Congress". In many cases for the first time, people representing various conservation and stewardship efforts (the Washoe opened the event) throughout the region came together to learn share and transform their projects into geotourism visitor adventures for the 2011 Tahoe Expo. Geotourism was further confirmed and endorsed by Al Gore at the 2013 Tahoe Executive Summit when he said, " the future will look at this Lake and either ask, " Why didn’t you do something?....or "How did you do this?" And if we succeed in protecting Lake Tahoe our answer will be because we found a way to make political collaboration a renewable resource" Al Gore called out geotourism as a critical responsibility we had to achieve to reach our clarity goals. Sustainable Tahoe is engaged in encouraging collaborative thinking, action and advocacy through "learning by doing". This is the essence of geotourism and it enriches all parties involved. The Tahoe Expo, uses the Trinomic formula for collaboration: .GOV, . ORG and .COM working together to showcase sustainable practices in a fun, meaningful, and low carbon way. Non-Profit / .Org: Local experts guide Geotours to enrich understanding Agencies/ .Gov: provide grants & access to sensitive and remote areas Business/.Com: sponsor + ‘eat, sleep, shop’, gear & transit (reduced VMT’s ) .COM…realize a four season prosperity. .GOV… increase civic pride and tax saving environmental compliance. .ORG… enroll new champions, supporters and members. Our philosophy is born from the deep understanding that, at a very core level, there is only one biosphere, only one ecosystem, only One Earth and ONLY ONE Water. As individuals and as an organization, we have made the internal commitment to both live and conduct our business within the ethic of this vital Truth. If we, as a watershed, cannot learn to work together on the serious issue that we and future generations all share, then nothing will change and the treasure that is the pristine Lake Tahoe will be lost to us all.
  • 11. www.SustainTahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450 2 Sustainable economy: “seed” vs. “sod” Elements native to an area do not require costly artificial amenities to maintain, nor degrade the water or habitat. Rather, they serve the entire “eco-onomy”. The Prosperity Plan directive and Federal Dept of Interior MUO [citing all US destinations promote a geotourism economy to preserve habitat and heritage] ask ROI to include: 1) How does it highlight and interpret local assets that create a ‘sense of place’? • Does it engage both visitors and hosts in learning about the place? • Encourage residents to show off the natural and cultural heritage of their communities, so that tourists gain a richer experience and residents develop pride in their locales? 2) How does it conserve energy and resources critical to long term health and well being? • Does it encourage activities to sustain natural habitats, heritage sites, aesthetic appeal, and local culture, and prevent degradation to the site? 3) How does it activate ‘Stewardship’ • Does it increase active enrollment into conservation efforts? • Does it highlight, support, motivate or reward using alternative transit? 4) Local well being • How is the community involved? How do they benefit? • Does the revenue generated cycle in the community 2.5 times? • Does it hire local expertise to welcome and host the visitor (vs. put ‘up with crowds’) 5) Collaboration • Does it provide critical collaboration between: .gov, .org, .com, so everyone wins? 6) The Story (brand) • Does it enrich and enlighten the visitors to experience more of our diversity? • Does it support a 4-season high-touch / low-impact brand? • Do the visitors see one watershed of immense diversity vs. separate regions competing against each other? geotourism is: tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage, and the well-being of its residents. 4 Steps to becoming a sustainable tourism (geotourism) destination: 1) Identify (geotourism assets 2) Develop (collaborative hosting of these assets that connects the region 3) Sustain (the new menu 4) Promote (this as the brand of the region
  • 12. www.SustainTahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450 5 Geotour Recipe Geotour = Fun, Meaningful, Low-Carbon life-changing adventure Visitors…life changing adventures - more reasons to visit! "My husband and I really enjoyed the guides and all that we learned about the area. We are already thinking about taking our canoe down the river either this fall or in higher water in the spring to further explore the area." Sandy & Gus Hall .Org: Local experts interprets eco-filtration systems at work. .Gov: USFS provide access to restoration project in the river & forest .Com: provides equipment, local food, transit (reducing VMT’s ) .COM…get a four season economy! “We learned about the catch and release program in the Tahoe Basin. Also the fundamentals of fly fishing. I had a fly rod and reel and now my wife is hooked – we’ll be back!” .ORG… get new champions, supporters and members! “Two of the seven people who participated in the Pipe Cruise have joined Pipe Keepers with the League and are now helping to collect important information on storm water that is draining into Lake Tahoe!” Jesse Patterson, Geotour guide from League to Save Lake Tahoe .GOV… get compliance with federal directives saving tax payer $! “The Geotour opened our eyes to birds we never encountered before and bear tracks we would never have spotted on our own, and it made us aware of the nature and importance of conservation efforts.” Jens and Jenny Happe, New Westminster, B.C. TriNomics™
  • 13. www.SustainTahoe.org 775 846-1715 PO 3206 Incline Village, NV 89450 6 Region-wide Collaboration
  • 14. West Shore Transit GeoTrack 2013 Tahoe Expo: A showcase of how to use Bus, bike, hike, heritage tour and water shuttle to have a Fun, Meaning, Low-Carbon adventure on the West Shore! 9:00am – Take TART bus to Assembly Point Transit Center 64 Acres parking - Tahoe City 9:15am - Walk to Olympic Bike Shop for bikes 9:35 am – Guided bike ride to Eagle Rock with occasional stops at locations of interest 10:00am - Hike 1/2 mile up to Eagle Rock for incredible views 10:45pm - Bike to The Tahoe Maritime Museum for a "Roarin' Tahoe 20's" tour 11:30pm Lunch at historic Obexers (local sourced lunch) 12:53pm Water Shuttle with bikes back to Tahoe City Marina 1:30pm - Drop bikes and return to Transit Center
  • 15. 11 Please describe procedures to monitor and manage cash flow? Due to the limited amount of funding and donations we receive (which largely goes to producing the Tahoe Expo) our cash flow is managed simply and straight forward through a checking account. We also have electronic means of tracking any donation we receive through our website supplied by our transaction agent, Merchants XL. The Executive Director is authorized to issue checks on behalf of Sustainable Tahoe. She seeks Board approval for all expenditures that exceed $100 and can submit those requests in a board meeting or on an "as-needed" basis gaining approval through email or phone. We have a bookkeeper based in Reno oversee the account who submits a reconciliation report after the Tahoe Expo. Our taxes our submitted by a certified public accountant based in Reno. To date, the Executive Director has been responsible for aggregating and submitting all paperwork related to any legal and formal requirements for Sustainable Tahoe's standing as a 501.c.3 to the appropriate entity. Do you have a Reserve Fund? Not yet Please provide funding sources for the twelve months ended Dec 31, 2013 with percentage of total revenue. Source of Revenue Percentage of Total Revenue Donations* 3% Government Grants 10% Non-Government Grants 5% Endowment Annual Payout NA Program Revenue 2% In Kind Grants/Revenue 80% Other: Total 100% Do you expect any significant changes to your Sources of Revenue in the current fiscal year? yes
  • 16. 12 executive summary Sustainable Tahoe is connecting, facilitating, and showcasing models of stewardship and sustainability throughout the Tahoe watershed - demonstrated at the “Tahoe Geotourism Expo”. The objective is to connect visitors to ‘fun, meaningful, low-carbon’ regional activities, adventures and attractions that inspire them to; stay longer, return sooner and share stories that excite others to explore the region (demonstrating sustainable prosperity). Our business model calls on the economic development interests of the region to collaborate, model and sponsor the effort needed to shift visitor behavior towards acts of conservation toward the watershed. Shifting behavior is critical for Tahoe’s water clarity goals. “Without a dramatic shift in human behavior, the ongoing restoration efforts in the Tahoe basin cannot be successful or sustainable.” Dr Charles Goldman The programs are carried out by a board, executive director and volunteers who facilitate collaboration for sustainable tourism models. Funding is made possible through: membership grants, sponsorships and sales. formation In 2009 a group of concerned locals formed to discuss the possibly of hosting a clean green boat show (Native to Novice). The group formed organically around 3 key initiatives: geotourism expo, clean water transit and geo- centers (visitors centers that hosted geotourism). The idea evolved into gathering key stakeholders together for a “Stewardship Congress”. An event where collaboration among 75 stewards lay the ground work for the first ‘exposition of stewardship’ called “Tahoe Expo”. Start-up funding was provided by one of the founding Board members and the Executive Director and used to produce the Stewardship Congress. The 501c3 was officially granted by the IRS May 2011. Sustainable Tahoe’s service is to help the community understand and realize the ‘prosperity they seek is right below their feet!’. It is what that we take for granted that is the real treasure of Tahoe. What we call the 8 Worlds of Tahoe: water, sky, plants, land, wildlife, culture, heritage and community. Sustainable Tahoe has been actively connecting, promoting and showcasing activities that connect people to these assets while sustaining Tahoe for generations.
  • 17. 13 target market 1) Visitors: hungry to feel more connected and enriched by the ‘magic’ of the watershed, and/or bored by the 2-season, auto-dependant “ski, gamble, party” tourism brand. 2) Hosts: Local organizations, business and agencies who lead-by-example in sustainability, seek to expand their customer base and grow a 4-season of economy. 3) Students: motivated and willing to lead a generation shift. Eager to work in the ‘living lab’ of Tahoe developing fun, meaningful, low-carbon adventures they would like to experience and share. 4) Volunteers; passionate to be a part of a transformation team that creates Tahoe’s sustainable prosperity and will benefit them in the process. 5) Industries; excited to get exposure for their clean/green innovations on a world stage. We find these people (many find us) through social media, word of mouth, colleges, our events and other organizations. competition There are 4 steps in building a geotourism destination (outlined by National Geographic). 1) Identify 2) Develop 3) Sustain 4) Promote. We are the only organization collaborating such a wide variety of groups throughout the watershed to host, guide or sponsor geotourism adventures. Our GeoTrack recipe involves experts from NGO’s to lead, agencies to support and business to provide transit, equipment and local food. This Trinomic collaboration is key for creating Fun, Meaningful Low-carbon activities. We then promote these adventures (called GeoTracks) for 2-days each year so visitors experience the stewardship in the area while having fun (without a car)! The hope is for the collaboration on the Tracks to continue after the Expo incubation and as they begin to define the Tourism experience and Tahoe’s brand. Other organizations in service to the ‘geotourism’ strategy Sierra Business Council: enrolling the public to help identify geotourism assets in the 12 sierra counties that they have organized in an online interactive map. Tahoe Mountain Culture: Promoting local artist and culture Tahoe Adventure Company: Providing year-round guided adventures
  • 18. 14 Tahoe Historical Society: Promoting more interactive guided heritage tours Tahoe Institute of Natural Science: Providing hosted Bird Watching Envirorents: Providing year round guided kayaking tours Adrift Tahoe: Proving guided Sup tours Tahoe City Kayak: Providing guided kayak tours strategy for accomplishing goals Geotourism Implementation Framework (GIF) a template for how business benefits supporting stewardship organizations to host activities / attractions that increase “eat/sleep/shop” revenue – keeping resorts lucrative and sustainable all 4-seasons. Sponsorship programs that educate, train students on how to design, host and promote geotourism activities that inspire stewardship and reduce mitigation costs, while expanding the tourism model to generate a 4-season sustainable prosperity for the residents of the region. Engage Transit Agencies to manage and demonstrate sustainable transit (via test-drives). Work with Resorts to create travel packages highlighting GeoTracks (measure occupancy). Collaborate with Chambers/VA/BA/RA to promote the Tahoe Expo Leverage economic initiatives of County/State/Federal /Tourism Agencies by including ‘green’ water craft innovation expo that positions Tahoe as the ‘Davos’ or ‘Silicon Valley’ for raising the bar on clean water technology. Use this to inspire design, manufacturing and production of world-class watercraft ferry system’s here in the region (create innovation and jobs between Sacramento and Reno). Stewardship Badges, making sustainable behavior easy for by helping visitors use transit and support businesses and org that lead by example in their stewardship and sustainability efforts. financial sources Year 1: $25,000 (grant funding, sponsorships and in-kind donations of services) Year 2: $50,000 (grant funding, sponsorships and in-kind donations of services) Year 3: $80,000 (grant funding, sponsorships and in-kind donations of services) Year 4: $125,000 (grant funding, sponsorships and in-kind donations of services) Year 5: $175,000 (businesses to sponsor guided activities that increase customers to their business. Fund raising strategies: grant funding, sponsorships, memberships, revenue received from Expo, raffles and STAN (Sustainable Travel Adventure Network- see attached).
  • 19. 15 management goals Chief Visionary Officer: (salary $50,000) Coaching the story of sustainable stewardship. Externally, help .org, .gov, .com achieve their sustainable goals through communication and presentations that build geotourism fluency in the region . Internally co-create programs that actively develop and demonstrate geotourism model, activating the model. Executive Director (salary $50,000) Oversees daily operations of: accounting, managing database, internal and external communications, calendar updates, staff meetings, Board of Director meetings, 501c3 compliance, STAN directories, staff and volunteer coordination. Business Development: Leads or oversees: Grant writing, membership drives, corporate sponsorships Business Development (reports to Executive Director ) $20,000 Salary + 20% commission) Day to day operations of membership drives and corporate sponsorship efforts Scouts promotional opportunities Admin (reports to Executive Director) ($12 hr) Responsible for tracking web traffic, emails, internal and external communications, calendar updates, staff meetings, note taking, event support, errands, office supplies, catering needs, database management Webmaster (reports to Executive Director) (contract $20,000 annual contract) As needed upkeep of website and presence: ST site, Tahoe Expo site, STAN and social media Accountant (reports to Executive Director ) ($10,000 annual contract) Monthly tracking and posting of expenses and revenue from bank statements, receipts. Provide quarterly and year-end balance sheets, plus tax return, in compliance with State and Federal 501c3 filing requirements. Graphics (freelance – initial cost: $20,000) Designs Adventure Map, 8 Worlds of Tahoe, the look and feel for the website and visual brand and presence that visually tell the story of the mission. Media/ PR Manager (reports to Executive Director , part-time salary $12,000) Compile, maintain and update media contacts, write press releases, seek media opportunities, collaboration, partners, alliances and connections, coordinate with facebook manager
  • 20. 16 Current staff board members Jacquie Chandler: Executive Director, co-founding member Appointed by National Geographic in 2007 to be the geotourism liaison for the Tahoe region, Jacquie spent years learning directly from people actively developing geotourism it in their own destinations. Applying the guiding 12 principles of geotourism she helped El Dorado County identify and better understand their geotourism assets. She incorporated the TriNomics formula of .org, .gov and .com collaboration designed by Sheri Woodsgreen for building Geotourism Adventure Tracks. A self-taught fashion designer, manufacturer, marketing director, media buyer, teacher and corporate story coach… she is no stranger to manifesting from vision. John Hara: (Board Chair since 2010) and co-founding member Disappointed when Tahoe ‘sustainability leaders’ rejected the Solar Sailor, in the early 2000’s, it was also what attracted him to Sustainable Tahoe. He knows how critical a low-carbon water ferry system is for the long term prosperity and clarity of this National Treasure. His 20yrs in Silicon Valley developing technical learning systems and his current role running a learning center in Reno is because he knows education is key to our survival. These intentions drive his contribution to bringing about the land to water interlinked visitor experience of the 8-Worlds, our Tahoe basin will one day host. STUART YOUNT (board member since 2010) Emeritus with the Parasol Tahoe Community Foundation and CEO of Fortifiber, a manufacture of building systems products, Stuart was the presidential appointee on the Tahoe Regional Planning Agency, and also serves on the SNC Board. His education includes a postgraduate education at Harvard Graduate School of Business. Stuart is the water transit champion, helping to move the vision into reality. DAVID HANSEN (board member since 2010) An eco-champion since 2001 when he and Robert Redford built the first Green Spa Resort in Utah. His stewardship training served the Tahoe Embassy, when as Engineer Director, his energy-actions reduced operating costs up to 50%. Hansen continues to be a sustainability leader helping businesses throughout the region find ways to 'green-up'. David provides the green directive for the mission. KRISTI BOOSMAN (board member since 2011) TRPA Partnership and Communications Officer. Kristi has extensive experience implementing successful public education and outreach campaigns, fostering strategic partnerships and unifying diverse stakeholders around common values and ideas. Kristi, (who took Dennis Oliver’s place on the Board) provides foundation wisdom to support the vision and agency insight.
  • 21. 17 SCOTT LANKFORD (board member since 2011) Author of the best-selling Tahoe Beneath the Surface book, full time Tenured Professor of English at Foothill College with extensive experience in College Governance, Staff Development, Curriculum Development, Web 2.0 applications in Education and currently co-director of the Foothill Center for a Sustainable Future. Scott supports the organization with out-of-basin insight, his books and knowledge base. BRIDGET McGRATH (board member since 2012) Masters in Computer Science and a MBA, Bridget worked as a former Wall Street investor where an under-cover assignment lead her to her current passion of fitness. Her and her husband founded the first carbon-neutral gym in Tahoe: Elevated Fitness. Bridget contributes a business compass of the organization. Active Partners Shakespeare , NV State Parks, WaiSup Boards, Tahoe Resource Conservation District