SEO for Keith Prowse.

1. For Keith Prowse we…
D E L I V E R E D A H O L I S T I C S E O
S T R A T E G Y T H A T S I G N I F I C A N T L Y
I N C R E A S E D S E A R C H V I S I B I L I T Y A N D
S A L E S A R O U N D W I M B L E D O N
H O S P I T A L I T Y P A C K A G E S

2. Why SEO is so important for events/hospitality:
Paid activity can get extremely expensive prior a very popular event.
Consequently, rankings on visible organic position are extremely valuable, as
they are cost efficient traffic drivers.
How does it work:
Google's algorithm is highly complex, it counts of over 250 rankings factors and
rankings are updated in real-time. Therefore it is essential to optimise SEO in all
key areas with the aim to send the best site quality signals to search engines
whilst also being reactive to how users respond to landing pages on the site.

3. Objective…
A S W I M B L E D O N I S O N E O F K E I T H P R O W S E ’ S K E Y E V E N T S , W E W E R E
A S K E D T O D R I V E A D D I T I O N A L T R A F F I C T O W I M B L E D O N S P E C I F I C
P A G E S A N D E S T A B L I S H O R G A N I C R A N K I N G S F O R K E Y T E R M S
W I T H I N T H E T O P 1 0 P O S I T I O N S

4. Technical: One of the most important aspects of SEO is developing a
fast, optimised and technically sound website on which we can build
out and improve our content.
Links & References: Links from 3rd party websites are still considered as
vote of confidence by Google and other major search engines.
Content: In addition to blogger outreach, content generation and
distribution is our primary activity to gain natural high value links as well
as create topical authority around key areas of search demand to
gain more relevant traffic.
CONTENT
LINKS
TECHNICAL

5. We ensured:
… HTML tags such as meta data, headers and alt tags were optimised for each
Wimbledon page using relevant keywords from our priority list
… Schema mark ups and canonical tags were checked for correct
implementation
… Internal linking opportunities were flagged to increase page authority
… Recommendations for site speed improvements were made
… External backlinks to broken URLs were monitored and fixes recommended
… Redirect chains were monitored and their impact on performance reviewed
… Duplicate content across category URLs were monitored and rectified
… Best practice for year round maintenance of event focused URLs were
provided
https://www.keithprowse.co.uk/the-all-england-lawn-tennis-club/
Technical

6. Content Optimisation
We ensured:
…A minimum of 700 words per article
…The inclusion of relevant keywords and internal links
… HTML elements, such as page titles and meta descriptions, were
properly optimised for high search volume and relevant keywords
…That 3-4 different images were provided for each article
… A focus on frequent, easy to digest, list-based articles to inform
and engage users
… Formatting and style of content to provide the best chance of
triggering additional SERP features and allowing Keith Prowse to
“Rank Zero” for Wimbledon focused keywords

7. Outreach
Backlink
to Keith
Prowse
We ensured:
… 84 backlink placements over the course of 19 months, with 9 placements
specifically focused on The Championship, Wimbledon
… An average DA of 19 for Wimbledon placements, and an average DA of 22
across all new backlinks
… Highly relevant placements were targeted, with a focus on male, sports blogs,
regional news sites and lifestyle blogs

8. The visibility of our tracked keywords for Keith Prowse has seen significant growth in rankings, core terms such as
‘Wimbledon Hospitality’ and ‘Wimbledon 2019 Packages’ are now on Position 1 in Google
1.5% 2.6%
14.0%
55.2%
3.7%
15.7%
80.0%
86.3%
12.5%
72.7%
81.5%
87.2%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Top 5 Top 10 Top 20 Top 50
Initial Results Summer 2018 Current

9. The results: SEO for Keith Prowse
Reads within 6 months
Increase in Organic
Sessions
311%
Improvement in Avg.
Position
28% 400%73%
Increase in Organic Search
ImpressionsIncrease in Conversions

10. For further information, please contact:
Jack Harvard Taylor
Marketing & Business Development Manager
Jack.Taylor@Threepipe / 07799300140