As a strategic media planning and buying agency, we negotiate and manage advertising campaigns and work with brands to raise their profiles across multiple delivery platforms. As a part of that effort, we often help our clients improve their SEO either in advance of or in concert with an advertising campaign. SEO is a long-term strategy and it can take a while before you see noticeable results. But in time, it will build brand awareness and boost your company’s search results. Embarking upon an SEO initiative can provide you with some great data that can help not only improve search results but also paid advertising campaign engagement. SEO offers a ton of information on which keywords will drive search results for your company. Finally, an SEO initiative will help you learn more about your target audience to more effectively reach and connect with them.
What is SEO?
SEO stands for search engine optimization. It is the process of increasing web traffic from free, organic, editorial or natural search results on search engines like Google, Bing and Yahoo. The goal of SEO is to increase the quantity and, even more importantly, the quality of traffic to your website through organic search engine results.
Now that you know the what, it’s time to get a better understanding of the how. In our latest SlideShare presentation, we map out seven areas you can focus on to optimize your website for search engines.