The presentation talks about the growth of Social Media Tools and its effects on the users

1. SOCIAL MEDIA TOOLS
JANARDHAN. J

2. MEDIA
 The word ‘media’ derived from Latin plural form ‘medium’
 In the digital era, media became a tool to share knowledge
 It build the societies by connecting economic, political and
cultural aspects
 Media can be classified as
 i) Traditional Media ( Mass media)
 ii) Digital Media (Social media)
 Social media provides a platform to share knowledge
 It is an sustainable solution to fill the communication gap

3. SOCIAL MEDIA ?
 Social media refers to the means of interactions among people
 People can create, share, exchange information and ideas
 Social media has the ability of ‘viral’
 It provides new platform to generate the content
 It is redefining the communication process.
 It is democratizing the communication system
 It facilitates free flow of information

4. SOCIAL MEDIA
 The world is changing at a speed
 Social media to help shape the world’s events and culture
 Citizens of all nations are more empowered than ever before.
 Ten crore videos are being viewed per day
 Thirteen crore articles available on Wikipedia
 Over a thirty lacks tweets have been posting on Twitter per day

5. WHAT DOES SOCIAL MEDIA?
 connect and re-connect like minded people
 24X7 connectedness is possible
 Individuals can share their views and comment
 Upgrade their status
 It enables people to collaborate and create knowledge
(Eg:Wikipedia)
 It can be create and sustain communities
 These communities can bring awareness on various issues

6. NEED ?
 Advancement of ICT become a part of our life
 Social media provides many opportunities and challenges
 I) Enhance outreach
 II) Real-time engagement (Arab countries revolution)
 III) Individual interaction

7. POPULAR TOOLS
 Facebook
 Twitter
 Instagram
 WhatsApp
 YouTube
 LinkedIn
 Google+
 Flickr

8. FACEBOOK
 Facebook is the front runner in social media tools
 India-the world’s second largest Facebook audience
 It has 166 million Monthly Active Users in India
 Over, 159 million MAUs were accessing through
mobile phones
 More than 85 million users in India uses Facebook daily.

9. FACEBOOK
 Facebook selects a handful updates to show users
 It makes the people as friends
 Users can timeline their memories
 It provides an instant messaging service
 It can be notified the user about updates
 Individuals can be created groups in Facebook
 Live stream is advanced feature of Facebook
 Users can upload photo albums, tag friends and comment on
photos

10. TWITTER
 Twitter is the most well known social media tool
 Thirty lack tweets have been posted in twitter per day
 In 2017, twitter is projected to reach 28 million MAUs in India
 It enables its users to send and read text-based messages
 Users can also upload tweets and re-tweet, quote tweet and
messaging
 Celebrities are having huge followers in twitter

11. INSTAGRAM
 Instagram is a photo sharing application
 It allows users to share picture and videos
 Digital filters help users to present their images differently
 ‘geotag’ is another unique feature of Instagram.
 Users can connect their ‘Instagram’ account to the other social
media profile
 Instagram rapidly gained popularity in India

12. WHATSAPP
 WhatsApp is a messenger
 Users can make a voice & video calls,
 Send text, images, videos, documents
and audio files.
 India remains the biggest market for WhatsApp
 It has 200 million MAUs in India
 It also credited as the biggest source for spreading fake news

13. YOUTUBE
 YouTube is the dominant video-sharing provider
 It allows users to upload, view, rate, share,
 add to favorite, report and comment on videos
 It acts as video library for the users
 Greatest platform to showcase filmmaking skills
 Users can market the product with free of cost
 Most of the content has been uploaded by individuals
 Media corporations also offer the video content
 It also provides a free live streaming.

14. SOCIAL MEDIA EFFECTS
 Provides an opportunity to connect with people
 Built better relationships with people
 let them know about your life
 Reducing communication barriers
 Social media give opportunities for businesses
 Lead to isolation
 Affecting productivity
 Publicizing the privacy

15. CONTROVERSIES
 The social media witnessed several controversies
 From politicians to Netizens were experienced
 i) Mamata Banerjee Vs Jadhavpur University
 ii) Shiv Sena Vs Palghar girls
 iii) Shashi Tharoor Vs Narendra Modi
 iv) AP CM Vs Netizens

16. JUDICIAL FRAME WORK
 Constitution provides Fundamental Rights to every citizen of
India
 Art.19.1.(a) offers Freedom of the speech and Expression
 It is the mother of all liberties
 ‘Freedom of Expression’is the foremost of the human rights
 It includes communication, application of individual freedom
of thought.

17. REASONABLE RESTRICTIONS
 There are limitations imposed to the Art. 19 (1) (a)
 Art. 19. 2. provides reasonable restrictions
 1. Security of the State.
 2. Friendly relation with foreign states.
 3. Public order.
 4. Decency or Morality.
 5. Contempt of court.
 6. Defamation.
 7. Incitement to an offence.
 8. Sovereignty and integrity of India.

18. THANK YOU