1. Bapuji institute of
Engineering and Technology
Subject: Business communication
Topic: Nature & scope of six types of social
media,choosing the most suitable
social media.
Submitted by,
Vivek C P
Under the guidance of,
Shruthi K
Assistant Professor
Bapuji B school
3. WHAT ACTUALLY A SOCIAL MEDIA
Social media is computer-based
technology that facilitates the sharing of ideas,
thoughts, and information through the building
of virtual networks and communities. By
design, social media is internet-based and gives
users quick electronic communication of content
4. THE TYPES OF SOCIAL MEDIA
Social Networking Sites
Image Sharing & Messaging Sites
Video Sharing Sites
Social Blogging
Social Community and Discussion Sites
6. NATURE OF SOCIAL MEDIA
Social media refers to the means of
interactions among people in which they create, share,
and/or exchange information and ideas in virtual
communities and networks. The Office of Communications
and Marketing manages the main Facebook, Twitter,
Instagram, Snapchat, YouTube and Vimeo accounts
VIMEO:(Unlock the power of video and join over 200M
professionals, teams, and organizations who use Vimeo to
create )
7. SCOPE OF SOCILA MEDIA
The scope of social media in India is immense and
increasing rapidly. It has the 10th biggest economy and also
has the 2nd largest population in the world. A survey in 2019,
which includes the top businesses admitted that 15-20% of
their marketing budget is allocated for social media
advertising. From that, it is understood the importance of
social media in brand advertising.