2. WHAT IS SOCIAL MEDIA?
Social media refers to the means of interaction among people in which they create,
share, and/or exchange information and ideas in virtual communities and
networks.Andreas Kaplan and Michael Haenlein define social media as "a group of
Internet-based applications that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of user-generated content.
"Furthermore, social media depends on mobile and web-based technologies to create
highly interactive platforms through which individuals and communities share, co-create,
discuss, and modify user-generated content. It introduces substantial and pervasive
changes to communication between organizations, communities, and individuals.
3. SIZE SHAPE AND
STRUCTURE
The interactive media industry has got many corporations such as
Facebook, Twitter and Instagram. The social media industry is getting
bigger day by day. It has come to the point that most games let you
share your highscore and compete with your social networking friends
(especially facebook).
4. FACEBOOK
Facebook is currently the most used social networking site there
is, Facebook has now got a staggering 1.15 billion monthly active
users.
During the spring of 2012 Facebook decided to buy instagram to
have a bigger market in the social media industry. According to
Forbes magazine Facebook is worth 40 billion dollars altogether.
5. TWITTER
Twitter is the most used social networking site after Facebook. In
twitter you either follow instead of adding the p
Twitter is an online social networking and microblogging service that
enables users to send and read "tweets", which are text messages
limited to 140 characters.
6. INSTAGRAM
Instagram is the least social, social networking site because it has a limited features.
The only thing you can do on instagram is post pictures, comment on them and
have a mini caption describing what is meant by it.
Instagram is an online photo-sharing, video-sharing and social networking service
that enables its users to take pictures and videos, apply digital filters to them, and
share them on a variety of social networking services, such as Facebook, Twitter,
Tumblr and Flickr.
In the spring of 2012 the maker of Facebook purchased instagram for a billion
dollars.
7. W H AT O T H E R C O M PA N I E S / M E D I A
INTERESTS USE SOCIAL NETWORKING
S I T E S T O P RO M O T E T H E M S E L V E S ?
Most companies are on Facebook and twitter, especially the major
companies. They use these social networking sites to gain free or
cheap publicity. Most movies also promote it by posting up the trailer
on Facebook and other social networking sites. A good example of
this is ‘TED’ on Facebook on twitter. It has proved to be so
successful that the accounts are being used even after that promotion.
