The PPT will discuss the basic concept of Communication and Media terminologies

1. Communication
n. ‘Communis’ & v. ‘Communicare’- “to make common”.
 Commonality- Denis McQuails
 Sharing of experiences- Wilbur Schramm
 Its an exchange of ideas, opinions by two or more
people- Newman & Summer
 Exchange of information and transmission of meaning-
Elihu Katz & Khan
 Verbal Communication
 Non-Verbal Communication
 Speech has paralanguage-Rhythm,
Intonation, Tempo & Stress
 Word send non-verbal comm. Handwriting
style, spatial arrangement of words.

2. Press & Media
 James Augustus Hickey’s Bengal Gazette
 Udant Marthand (The Rising Sun) was the first Hindi.
 Media - communication channels
Media is the Messages –Marshall McLuhan.
Digital media
 Encoded in a machine-readable format.
 Can be created, viewed, distributed, modified and
preserved.
.

3. Multimedia
 The information which can be disseminated in
different formats.
E.g. text, audio, images, animations, video and
interactive content.
Social media
 Facilitates to create and sharing of information,
ideas, career interests and other forms of
expression via virtual communities and
networks
 Differences between social and industrial media
1. Quality,
2. Reach
3. Frequency
4. Accessibility
5. Usability
6. Immediacy
7. Permanence
Visual Media
 From popular media (advertising, photography,
television, film and video, new media and
games).
 Professional contexts (the courtroom, the
hospital, the gallery, the classroom).

4. Traditional Media
Traditional media thus represents a form of
communication employing vocal, verbal,
musical and visual folk art forms, transmitted to
a society or group of societies from one
generation to another.
 Traditional dance
 Drama
 Painting
 Sculpture
 Song
 Music
 Motifs and symbols
“New Media”
As the ability to combine text, audio, digital
video, web, email, chat, the cell phone with the
help of computer applications.