Discussed about the definition of advertising and its purpose and components

1. ADVERTISING
Dr. J. JANARDHAN

2. ADVERTISEMENT


3. ADVERTISING
 Advertisement (ad) is a technique to promote goods,
services, and ideas
 It is a paid form of non-personal communication
 Business information is made available for potential
customers. ...

4. ADVERTISING
 The advertisement wishes to persuade others
 Advertising is a marketing tactic involving paying for
space to promote a product, service, or cause
 Most advertising is directed toward groups rather than
individuals

5. THE PURPOSES
 Three primary objectives: To inform
 To persuade
 To remind
 Informative Advertising creates awareness of brands,
products, services, and ideas (https://www.youtube.com/watch?v=Wn-40hK6rdA
 Persuasive Advertising tries to convince customers
 Its goal is to influence consumers (Hyundai Car Ad)
 https://www.youtube.com/watch?v=Dj_28XSj8Mg

6. THE PURPOSES
Reminder Advertising reminds people about the need for a
product or service (https://www.youtube.com/watch?v=7f2o1R_hjpo)
Institutional advertising goes beyond products to promote
organizations, issues, places, events, and political figures (
Ex. ICAT Fashion Show-2018)

7. THE PURPOSES
Public service announcements are a institutional
advertising focused on social-welfare

8. COMPONENTS
 Ads are designed to persuade
 To accomplish this, ads have five main components
 Headline - This is the key attention-getting message
 Subhead - Some ad headlines need clarification
 Body copy - The message occurs in the main section

9. COMPONENTS
 Image - it illustrating a key benefit is critical
 Call-to-action- invite the consumer to take a step towards

10. THANK YOU