for the construction of my texts.

1. POST PRODUCTION
How new media technologies helped me in the
construction stage.

2. Adobe premier pro
■ Adobe premier pro has been a good piece of new technology to use for editing my
video. It has many functions which have enhanced and improved the quality overall.
■ The cutting tool and zoom function made it easy to crop clips precisely where they
need to be cut, allowing us to make sure the video cut exactly in time to the beat of
the song.
■ The colour wheel allowed us to change the colour of the video to a sepia type tone,
fitting with the ‘indie’ theme of out video as this is a common effect for photos and
videos in this genre.
■ The black and white effect allowed us to easily distinguish the narrative element of
our video with the performance element, helping the video to flow as a whole. It
also meant that there was variety in the colours on screen.
■ For part of our performance clips, we overlapped two of the same video, making
one more transparent than the other so that both parts of the chorus (which
overlapped) could be seen at the same time.

3. Photoshop- Magazine ad
■ Photoshop was the main form of software I used to
create my magazine advert. Although it was difficult to
get to grips with, overall it was a useful piece of software
which enhanced the quality of my work.
■ The erase tool allowed me to edit out part of a tree
which allowed space to fit the album’s name and artists
name.This makes the image look more balanced and
more like a magazine ad should with no objects blocking
text.
■ It also allowed me to enhance certain colours, making
the image more eye catching and vibrant, making it
attractive to audiences.
■ I used a selection of different fonts and used them on
both my digipak and magazine ad so that they would be
similar and audiences would recognise the two as
corrosponding marketing products.

4. Photoshop- Digipak (Front and back cover)
■ For my front cover, I took the photo of the artist looking
sideways and cut it out so that it wasn’t attached to a
background. I then overlapped this with the original
image and reversed it to create the mirrored effect.
■ I also put this in black and white so that it tied in with the
inside slide and kept a common theme within the
digipak.
■ Same as with my magazine advert, I used similar fonts so
that it becomes recognisable as a piece of advertisement
for Saint Raymond (the artist).
■ For the back cover, I again used the erase tool to edit out
a line of trees and also some of the ducks in the water.
This meant that the photo had room to fit the list of the
tracks on and looks professional and natural (not
obviously edited out).

5. Photoshop- Digipak inside pages
■ For this inside page I cut out the outline of his face and reversed
the picture whilst also making it black and white. I then added a
gradient back ground from dark grey to white to fit with the
black and white theme.This links to the front cover and shows
how the digipak works as a whole with relating images.
■ For this image, I cropped it so that the focus of the picture was
on his face and the leaves, rather than the background, I also
enhanced the colours to make them stand out and make the
image eye-catching.This picture is also very similar to the final
inside page as I used the same tools to edit it and it clearly
shows that they link and are part of the same digipak.

6. How did this help?
■ The software allowed me to achieve all of the things noted in the previous slides which
increased my knowledge of how to use Photoshop and photo editing in general.
■ By using Photoshop I created a magazine advert and digipak which I am proud of and I
believes looks professional, adopting conventions of each of the texts.
■ The tools on the software also meant that I could create them so they linked to one
another which is effective for presenting them as merchandising products linking to
the same album and artist.
■ By using both premier pro and Photoshop, I feel that my work is similar to real texts in
terms of the conventions I've used as well as the quality of it and effectiveness for
interesting audiences.
■ All of this as well increased my knowledge of how to use these techologies and will
help me in any future projects as mu skill set has developed and increased.