The document discusses the process of creating a digipack for a pop promo DVD. It describes how the student used media technologies like Final Cut Pro, Photoshop, and Apple Macs for filming, editing, and designing the DVD cover, magazine advertisement, and disc packaging. Feedback from audiences caused the student to simplify the designs and link the different pieces more cohesively with consistent colors and images. The student learned important skills in filming, editing video, and designing promotional materials through this project.