The document discusses the process of creating a digipack for a pop promo DVD. It describes how the student used media technologies like Final Cut Pro, Photoshop, and Apple Macs for filming, editing, and designing the DVD cover, magazine advertisement, and disc packaging. Feedback from audiences caused the student to simplify the designs and link the different pieces more cohesively with consistent colors and images. The student learned important skills in filming, editing video, and designing promotional materials through this project.

1. KUDA
WONDERFUL VIEW
Evaluation

2. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
To keep my DVD cover with existing conventions it includes a
BBFC certificate rating, a barcode and the DVD logo. From
my research I used the idea of making the whole cover one
image. I think this works well as it keeps the design simple.
Also the image I have used is a still from the pop promo.
When researching DVD covers
they were all simple and carried
through one colour. To apply this to
my DVD cover I used only one bold
colour and kept everything else the
same. To make sure it kept well
with the picture and didn’t look too
harsh against it I grabbed a colour
from the main image to use for my
text.

3. cont.
To make my pop promo look professional I have used a range of shot
types, switching between wide, mid and close shots. In my research I
liked the tracking shots used. I used this in my own pop promo at the
beginning and end. I also noticed that the pace of the video is
affected by the pace of the song. I applied this to my pop promo by
changing shots or location when the music changes.
I wanted to keep my
disc design simple but
stand out. Using the
colour I had chosen
helped link it to the
other section s of my
digipack.
To keep my magazine advertisement with current
conventions I have included things such as the iTunes
logo, testimonials from popular magazines within the
industry and a release date. I noticed when researching
that information is mainly at the bottom or top of the page
and that the image is the main selling point of the page.
Therefore using the same image as the DVD cover helps
promote the product and allows audiences to easily
recognise the product.

4. How effective is the combination of
your main product and ancillary texts?
Continuity is important in
My pop promo is simple and doesn’t have a advertising media products. To
complex plot to it. The audience have to make the pack recognisable to
work out the motives for the actions they are audiences I have carried over
seeing so do not develop a personal bond similar designs from my DVD
with the character. To follow this sense of cover to my magazine
mystery and unknown the image I have used advertisement. I have used the
for both my advertisement and DVD cover same fonts, colours and
are of a side view not actually showing any images. This means that
real distinctions of the character. audiences can become more
quickly and easily aware of the
product. This same colour is
which I then used for my disc.

5. What have you learnt from your
audience feedback?
In the process of designing my digipack I changed my
whole idea and design for both my DVD cover and
magazine advertisement.

6. cont.
My two pieces didn’t link enough
and it was thought that the
audience would get confused that
the advertisement wasn’t linked to
the product it was meant to be
presenting to the audience. When
receiving audience feedback for
my first design it was thought that
the design wasn’t clear. I decided
that the image I had taken the
silhouette from for my DVD cover
was the image I wanted to use for
my advertisement. As I preferred
the use of this image I decided to
go back and put this into the
design for my DVD cover.
From my final audience feedback I learnt that a
simpler design is more effective and that including
images makes the designs look more professional
and appealing. My audience feedback also agreed
with my use of colour that I had added as I felt it
would stand out better against other designs.

7. How did you use media technologies in
the construction and research, planning
and evaluation stages?
My blog was an easy way to
This was my first introduction to record my progress. I had
Final Cut Pro or even filming any trouble with uploading some
footage. I learnt from my theory pictures and videos but
that I needed to be able to shoot overcame these problems.
wide, mid and close shots so I
can easily switch between them
when sequencing my pop promo.
I feel I have done this in my pop In creating my pop promo I
promo to make it look used the software Final Cut
professional. Pro. I filmed my footage on a
HD digital camera and this
was then uploaded to an
Apple Mac. Ready to be
edited in Final Cut Pro

8. cont. I had briefly used Photoshop last year
for my magazine coursework but this
Most of my development of my year I was able to learn a lot more
digipack was done on the Apple about editing images and making the
Mac.’s. in college. I also had product look more professional. After
access to Photoshop on other remembering the basics I was able to
computers in college and on my carry out new skills such as changing
own laptop. the opacity of pictures and learning
more how to use the layers more
efficiently.
I found it easier to use Photoshop on the Macs. as they had
bigger screens allowing me to see more detail. I found the
problem in switching what device I used was that when I
inserted the iTunes logo onto my advertisement it would not
appear on the Mac. version. I also had trouble with the text on
the back of my DVD cover as this changed position when I put
it onto the Mac. To overcome this I just made two copies of my
work so both would appear the same.