New music video pitch- Hannah constantine

2. Song choice-
"Demons" by Imagine Dragons
Official Video

3. Representation issues-
Artist- I am using a female acoustic cover of the song.
The original has Dan Reynolds as the lead vocalist. This
alternative version covers issues as to representation,
and allows more creative freedom for branding the new
artist.

4. When the days are cold
And the cards all fold
And the saints we see
Are all made of gold
When your dreams all fail
And the ones we hail
Are the worst of all
And the blood's run stale
I wanna hide the truth
I wanna shelter you
But with the beast inside
There's nowhere we can hide
No matter what we breed
We still are made of greed
This is my kingdom come
This is my kingdom come
When you feel my heat
Look into my eyes
It's where my demons hide
It's where my demons hide
Don't get too close
It's dark inside
It's where my demons hide
It's where my demons hide
At the curtains call
It's the last of all
When the lights fade out
All the sinners crawl
So they dug your grave
And the masquerade
Will come calling out
At the mess you've made…
…
Don't wanna let you down
But I am, hell bound
Though this is all for you
Don't wanna hide the truth
No matter what we breed
We still are made of greed
This is my kingdom come
This is my kingdom come
When you feel my heat
Look into my eyes
It's where my demons hide
It's where my demons hide
Don't get too close
It's dark inside
It's where my demons hide
It's where my demons hide
They say it's what you make
I say it's up to fate
It's woven in my soul
I need to let you go
Your eyes, they shine so bright
I wanna save that light
I can't escape this now
Unless you show me how
When you feel my heat
Look into my eyes
It's where my demons hide
It's where my demons hide
Don't get too close
It's dark inside
It's where my demons hide
It's where my demons hide
Original meaning-
This song is all about addressing the ugly reality that
each and every one of us has secrets that we are not
proud of and that we try to hide from the world. “When
the days are cold”, “when the cards all fold”, and “when
your dreams all fail” all refer to situations that have
gone wrong, situations that we just want to forget
about and put behind us.
The lyrics in this song is “This is my kingdom come”,
which is repeated twice each time it is used. Could be
in reference to “thy kingdom come, thy will be done”
from the Lord’s prayer. Later on the singer claims he is
“hell-bound”, so it could be referencing the fact that the
world he created, his “kingdom”, is in direct contrast to
God’s kingdom, which is perfect.
“Look into my eyes, it’s where my demons hide” is
probably the most powerful line in this song. So many
times people try to hide their problems, but if you look
closely you can see the pain in their eyes. You can see
the demons hiding behind their eyes. The main theme
of this song is addressing the dark side of yourself, the
side that you’re not proud of, the side that’s caused
pain in the past, the side you’re ashamed of, and the
side that ultimately convinces you that you are a failure
because of your past mistakes.

5. Narrative-
I want to have two comparative narrative running alongside
each other- an elderly man visiting a war memorial and
laying a reef or cross ect… and a young woman in a church
going to a grave and leaving flowers. There will be some
footage of military service men, and maybe old news reports
about war ect from online. There will be a narrative of the
girl performing on a piano splicing throughout the footage.
I want to base the style of the video on ‘Til it happens to you’
by Lady Gaga, however I want to change the issue to war and
the toll war has on different people.

6. Locations-
0 The national arboretum
0 Tamworth war memorial
0 St. Edithas church
0 Cemetery
0 My house
0 Sixth form

7. Equipment & technologies
0 Tripod
0 Abode premiere pro
0 Adobe Photoshop
0 Sony HDRCX130 Handycam Camcorder
0 Fujifilm FinePix S4000 14MP Digital Camera
0 http://www.storyboardthat.com/

8. Characters and Props-
0 War veteran – My Granddad
0 Grieving girl- My sister
0 Performer/Artist- Me
0 Remembrance Day cross
0 Flowers
0 Funeral booklet

9. Stylistic features
0 Black and white filter on the music video- taking
inspiration from Lady Gaga’s video ‘Til it happens to
you’
0 Variety in shots- extreme close ups and long shots
0 Editing using fading jump cuts
0 Time lapse shots of clouds
0 Focus pulls
0 Stock footage of old news reports to add effect and
meaning to the video
0 Artistic cinematography

10. Inspirational video-
Lady Gaga - Til It Happens To You
https://www.youtube.com/watch?v=ZmWBrN7QV6
Y

11. Other influences-
0 ‘Hello’ by Adele- I want to us
similar artistic and stylistic
features such as the focus
pulls and the imagery.
0 ‘Take me to church’ by Hozier- I
want to us similar artistic and
stylistic features and follow a
narrative highlighting an issue.

12. Examples of the titles-
The UK's military role in Afghanistan since 2001 has brought
with it a heavy human toll. Members of the Army, RAF, Royal
Marines and special forces have lost their lives in the fight
against the Taliban. The number of deaths currently stands
at stands at 456
Similar to the music video ‘til it
happens to you’ I want to have titles
at the end of my music video about
the effects of war and the toll it has
on society.

13. My artist
Although I’m not using a Lady Gaga song I
want to brand my artist like her as I’m
creating an artist from scratch.
I want to style my artist in a similar way to the promotional work done for the
single ‘till it happens to you’ neutral makeup, and casual clothing.

14. Fin.
Any questions?