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Social Media for
Entreprenuers & Start-ups




  Nairobi, July 17th

  Fady Ramzy
  Interact Egypt country Manager
Interact
Play Innovation
Nafurahia Kuwa hapa Nairobi !



Digital Media consultant & speaker

Co-founder of Interact Egypt

Social Media visionary & believer




                                          27/03/2012
   3     Social Media for Entrepreneurs
Egypt - The Power of Social Media




                                      27/03/2012
 4   Social Media for Entrepreneurs
Interact SpA
-   Founded in 1995 in Italy
-   Subsidiary of Eurel Group with offices in
    Italy, Egypt & Luxemburg
-   International Presence with running
    operations in
    Italy, Greece, Egypt, Tunisia, Pakistan, Alg
    eria and Kuwait
-   Joint Stock Company in December 2008
                                       Interact Egypt
                                       -   Launched in June 2009
                                       -   Headquarter for MENA
                                           solutions & services
                                       -   R&D for Mobile Solutions
                                                27/03/2012
5     Social Media For Entrepreneurs
Digital Television



                                                         Digital Signage




on Mobile                      on the Web   Iptv/digital signage
6      Social Media For Entrepreneurs       27/03/2012
Semantic CMS
                                     Content Existing
                                     Assets CMS/ECM




                                                        Online
                                                         TV




7                                                 27/03/2012
    Social Media For Entrepreneurs
Social Media




8                                    27/03/2012
    Social Media For Entrepreneurs
Mobile Apps




9                                    27/03/2012
    Social Media For Entrepreneurs
Lets
Interact
This event is currently
                        TWEETED
                  at this Very Moment


          #FollowAfritech

11   Social Media for Entrepreneurs   27/03/2012
What is the secret here?




12   Social Media for Entrepreneurs   27/03/2012
Social Media For Entrepreneurs




13                                    27/03/2012
     Social Media For Entrepreneurs
The Entrepreneur




                                       27/03/2012
 14   Social Media for Entrepreneurs
The African Dream

                                       Unlocking Africa’s potentials
                                       by empowering
                                       Entrepreneurs, Start-ups &
                                       SMEs




                                                     27/03/2012
 15   Social Media for Entrepreneurs
Social Media is no longer a trend!
 It’s a   FUNDAMENTAL
 Business tool !




16                                  27/03/2012
      INTERACT SOCIAL MEDIA SPACE
Quick Facts
Facebook
Facebook

What is interesting in statistics per continent is that   Africa is the most dynamic
continent on Facebook gaining more than      50% of its Facebook users in the last
6 months!
                                                                                 Socialbakers




                                                               27/03/2012
    19     Social Media for Entrepreneurs
YouTube

                                    In May 2010
                                      YouTube
                                  launched locally
                                  in South Africa




                                                     27/03/2012
20   Social Media for Entrepreneurs
27/03/2012
21   Social Media for Entrepreneurs
27/03/2012
22   Social Media for Entrepreneurs
Web 2.0
Entrepreneurs!
Your Online Identity?!



      Online                       Newsletters                                Website
      Video
                                                              Blog




       Social
                                                 Title Text
       Media
      Identity
                                          Online                SEO
                                          World
                                                                             Web Data
                                                                             Analytics
                     Mobile




                                                                27/03/2012
 24      Social Media For Entrepreneurs
Note 1:
Social Media is a
        Title Text


 paradigm shift
26   Social Media for Entrepreneurs   27/03/2012
What can social media
do for your business?
28   Social Media for Entrepreneurs   27/03/2012
Step 0:
Set your goals
What’s Your   Goal!?
                                      Business Relations?
                                      Building Awareness?
                                      Selling?




30                                              27/03/2012
     Social Media for Entrepreneurs
What’s Your             Budget?
     Cost Effective
     Necessary not Complementary



31                                      27/03/2012
       Social Media for Entrepreneurs
Message you
                            What is the

                            want to send?!
                            Remember to keep your Tone and Style
                            aligned with your Brand Image.




32                                                   27/03/2012
     Social Media for Entrepreneurs
Target
Do you know your

Audience!?
Know them well
Understand their language
and their Mediums
AKA : Social Networks!




33                                     27/03/2012
      Social Media for Entrepreneurs
Tool
                                      What’s Your

                                      and Why!?

                                      Facebook? Twitter? You Tube?!
                                      Linkedin? Flickr!? Etc!

                                      Your choice based on your Targets
                                      Your Taregts based on your Goals

34                                             27/03/2012
     Social Media for Entrepreneurs
Step 1:
Build your
 identity
Your Social Media “Identity”



                                           Facebook
          Linkedin
                                                                            Youtube

                                                             Twitter
                                                Title Text

       Social
        Media
                                           Social
      Monitoring                           Media                            Social
                                                                            Media
                                                                            tools




                                                               27/03/2012
 36       Social Media For Entrepreneurs
37   Social Media for Entrepreneurs   27/03/2012
Twitter




38   Social Media for Entrepreneurs   27/03/2012
Linkedin




39   Social Media for Entrepreneurs   27/03/2012
Flickr




40   Social Media for Entrepreneurs   27/03/2012
YouTube




41   Social Media for Entrepreneurs   27/03/2012
SlideShare




42   Social Media for Entrepreneurs   27/03/2012
Finally – Integrate!




43   Social Media for Entrepreneurs   27/03/2012
Step 2:
Promote it
45   Social Media for Entrepreneurs   27/03/2012
Email signature




46   Social Media for Entrepreneurs   27/03/2012
Newsletter




47   Social Media for Entrepreneurs   27/03/2012
Blog




 48   Social Media for Entrepreneurs   27/03/2012
Cross Promote




49   Social Media for Entrepreneurs   27/03/2012
Note 2:

  atience
  ersistence
   Title Text


  assion
Step 3:
Listen - Engage
Note 3:

 No listening without
     Engagement

No Engagement without
      listening
LISTEN

                                   People want their service/Product
                                   Providers, to listen to what they
                                   need!

                                   They need Care and Attention!


                                   They will stick to you..If you
                                                         listen to them!


53                                          27/03/2012
     INTERACT SOCIAL MEDIA SPACE
Engage

Be Yourself only

Answer questions & give feedback

Initiate a Conversation!

Give a SOUL to your Online identity!




   54                                  27/03/2012
         INTERACT SOCIAL MEDIA SPACE
Build Trust & Credibility
                           portray yourself as an Expert
                  it shows how established and reliable you are!
                              That’s promotion, too!




55                                                 27/03/2012
      INTERACT SOCIAL MEDIA SPACE
Be Fun
                  use attractive means to capture the attention.
                         Social Media is not newspapers
                          It’s a two-way communication
                                 Interactive & lively




56                                                 27/03/2012
     INTERACT SOCIAL MEDIA SPACE
Step 4:
Build a strategy
The Magical Methodology


                                               Plan
                                                Do
                                              Check
                                               Act
 58                                    27/03/2012
      Social Media for Entrepreneurs
Fail to plan, is plan to fail!
                                         Priority Of Your Needs



                                          Humanize your Brand
                 Listen


 Train                                 Show Expertise Behind Logo



          Consult                      Build Comfort with Client
 59   Social Media for Entrepreneurs             27/03/2012
Share “Valuable” Content


Content is   KING
Exert effort and time in building and sharing it

Blog, tweets, posts, photos, videos, articles, sky is the limit

Keeps your image as the field expert

Measure how your audience respond to your content




   60                                                   27/03/2012
          Social Media for Entrepreneurs
Involve!

Maintain your level of involvement with your audience!!

Create a dynamic online persona.

No one wants to read a Twitter stream that only deals with menu
updates or sales — people want to engage with a brand.

Make it Personal!




   61                                               27/03/2012
         Social Media for Entrepreneurs
Measure & Monitor


The KPIs
True reach: Your network size & dynamics

Social Media influence: How influential you are?

Amplification: The likelihood that your content will be acted upon.




   62                                                27/03/2012
         Social Media for Entrepreneurs
Boost your influence
Personal Brand, Trust and Expertise.

Understanding each is imperative to measuring influence, which can be
expressed as:


Influence = (Personal Brand * Trust * Expertise)

Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:

Influence = (Personal Brand * Knowledge * Trust2)




   63                                              27/03/2012
         Social Media for Entrepreneurs
Step 5:
Boost your
 business
Note 4:

Don't Sell You do not make
 money with social media, you make
money with people who know, like and
             trust you.
Note 5:

“Look for broken
  arms” Andy Duncan
Note 6:

        KISS
          =
Keep It Super Simple
True Stories from
        a
    Web 3.0
    Smart-up
Story 1:
Stay connected
70                                    27/03/2012
     Social Media for Entrepreneurs
71                                    27/03/2012
     Social Media for Entrepreneurs
Lesson learned:

Always connect with
          Title Text



    people you
meet, email or talk to
Story 2:
Building business
  partnerships
74                                    27/03/2012
     Social Media for Entrepreneurs
75                                    27/03/2012
     Social Media for Entrepreneurs
Lesson learned:

  Always seek new
connections of similar
      profiles
Story 3:
The Egyptian
 Revolution
78                                    27/03/2012
     Social Media for Entrepreneurs
Lesson learned:

  Provide valuable
content, for free
               sometimes
Story 4:
 The European
investment bank
     report
81                                    27/03/2012
     Social Media for Entrepreneurs
Lesson learned:

The more effort you
  invest, the more
 exposure you get
Interact Egypt
              http://Egypt.interact.it

     Asante   Twitter: @interactegypt
              Facebook & Linkedin: Interact Egypt


      Sana    Fady Ramzy
              Twitter: @cyberzizo
              Linkedin: Fady Ramzy




                      27/03/2012
83

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Social media for Entrp Afritech Nairobi

  • 1. Social Media for Entreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager
  • 3. Nafurahia Kuwa hapa Nairobi ! Digital Media consultant & speaker Co-founder of Interact Egypt Social Media visionary & believer 27/03/2012 3 Social Media for Entrepreneurs
  • 4. Egypt - The Power of Social Media 27/03/2012 4 Social Media for Entrepreneurs
  • 5. Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Alg eria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/2012 5 Social Media For Entrepreneurs
  • 6. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Social Media For Entrepreneurs 27/03/2012
  • 7. Semantic CMS Content Existing Assets CMS/ECM Online TV 7 27/03/2012 Social Media For Entrepreneurs
  • 8. Social Media 8 27/03/2012 Social Media For Entrepreneurs
  • 9. Mobile Apps 9 27/03/2012 Social Media For Entrepreneurs
  • 11. This event is currently TWEETED at this Very Moment #FollowAfritech 11 Social Media for Entrepreneurs 27/03/2012
  • 12. What is the secret here? 12 Social Media for Entrepreneurs 27/03/2012
  • 13. Social Media For Entrepreneurs 13 27/03/2012 Social Media For Entrepreneurs
  • 14. The Entrepreneur 27/03/2012 14 Social Media for Entrepreneurs
  • 15. The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 27/03/2012 15 Social Media for Entrepreneurs
  • 16. Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool ! 16 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 19. Facebook What is interesting in statistics per continent is that Africa is the most dynamic continent on Facebook gaining more than 50% of its Facebook users in the last 6 months! Socialbakers 27/03/2012 19 Social Media for Entrepreneurs
  • 20. YouTube In May 2010 YouTube launched locally in South Africa 27/03/2012 20 Social Media for Entrepreneurs
  • 21. 27/03/2012 21 Social Media for Entrepreneurs
  • 22. 27/03/2012 22 Social Media for Entrepreneurs
  • 24. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO World Web Data Analytics Mobile 27/03/2012 24 Social Media For Entrepreneurs
  • 25. Note 1: Social Media is a Title Text paradigm shift
  • 26. 26 Social Media for Entrepreneurs 27/03/2012
  • 27. What can social media do for your business?
  • 28. 28 Social Media for Entrepreneurs 27/03/2012
  • 30. What’s Your Goal!? Business Relations? Building Awareness? Selling? 30 27/03/2012 Social Media for Entrepreneurs
  • 31. What’s Your Budget? Cost Effective Necessary not Complementary 31 27/03/2012 Social Media for Entrepreneurs
  • 32. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image. 32 27/03/2012 Social Media for Entrepreneurs
  • 33. Target Do you know your Audience!? Know them well Understand their language and their Mediums AKA : Social Networks! 33 27/03/2012 Social Media for Entrepreneurs
  • 34. Tool What’s Your and Why!? Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals 34 27/03/2012 Social Media for Entrepreneurs
  • 35. Step 1: Build your identity
  • 36. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/2012 36 Social Media For Entrepreneurs
  • 37. 37 Social Media for Entrepreneurs 27/03/2012
  • 38. Twitter 38 Social Media for Entrepreneurs 27/03/2012
  • 39. Linkedin 39 Social Media for Entrepreneurs 27/03/2012
  • 40. Flickr 40 Social Media for Entrepreneurs 27/03/2012
  • 41. YouTube 41 Social Media for Entrepreneurs 27/03/2012
  • 42. SlideShare 42 Social Media for Entrepreneurs 27/03/2012
  • 43. Finally – Integrate! 43 Social Media for Entrepreneurs 27/03/2012
  • 45. 45 Social Media for Entrepreneurs 27/03/2012
  • 46. Email signature 46 Social Media for Entrepreneurs 27/03/2012
  • 47. Newsletter 47 Social Media for Entrepreneurs 27/03/2012
  • 48. Blog 48 Social Media for Entrepreneurs 27/03/2012
  • 49. Cross Promote 49 Social Media for Entrepreneurs 27/03/2012
  • 50. Note 2: atience ersistence Title Text assion
  • 52. Note 3: No listening without Engagement No Engagement without listening
  • 53. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 53 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 54. Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 54 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 55. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 55 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 56. Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively 56 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 57. Step 4: Build a strategy
  • 58. The Magical Methodology Plan Do Check Act 58 27/03/2012 Social Media for Entrepreneurs
  • 59. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 59 Social Media for Entrepreneurs 27/03/2012
  • 60. Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 60 27/03/2012 Social Media for Entrepreneurs
  • 61. Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 61 27/03/2012 Social Media for Entrepreneurs
  • 62. Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 62 27/03/2012 Social Media for Entrepreneurs
  • 63. Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 63 27/03/2012 Social Media for Entrepreneurs
  • 64. Step 5: Boost your business
  • 65. Note 4: Don't Sell You do not make money with social media, you make money with people who know, like and trust you.
  • 66. Note 5: “Look for broken arms” Andy Duncan
  • 67. Note 6: KISS = Keep It Super Simple
  • 68. True Stories from a Web 3.0 Smart-up
  • 70. 70 27/03/2012 Social Media for Entrepreneurs
  • 71. 71 27/03/2012 Social Media for Entrepreneurs
  • 72. Lesson learned: Always connect with Title Text people you meet, email or talk to
  • 74. 74 27/03/2012 Social Media for Entrepreneurs
  • 75. 75 27/03/2012 Social Media for Entrepreneurs
  • 76. Lesson learned: Always seek new connections of similar profiles
  • 77. Story 3: The Egyptian Revolution
  • 78. 78 27/03/2012 Social Media for Entrepreneurs
  • 79. Lesson learned: Provide valuable content, for free sometimes
  • 80. Story 4: The European investment bank report
  • 81. 81 27/03/2012 Social Media for Entrepreneurs
  • 82. Lesson learned: The more effort you invest, the more exposure you get
  • 83. Interact Egypt http://Egypt.interact.it Asante Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Sana Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/2012 83