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Online Identity
Management



 Cairo, July 10th

 Fady Ramzy
 Interact Egypt country Manager
Interact
Play Innovation
Interact Egypt


-   Launched in June 2009

-   Headquarter for MEA region operations

-   Customer base includes Egypt, Tunisia, Algeria,
    Pakistan, Kuwait, Saudi Arabia and Italy

-   R&D hub for Web & Mobile innovations

-   Backed up by 15 years of Italian experience

-   From Interact SpA to InsideOut

-   Triple revenues in two years



3                                                 27/03/2012
       Online Identity Management
Who is Fady Ramzy?


-   Interact Egypt Country Manager

-   Digital media speaker

-   13+ Digital Media experience

-   Egyptair.com

-   PMP, Boeing scholarship




                                     27/03/2012
4      Online Identity Management
What do we do?
Digital Television



                                                         Digital Signage




on Mobile                      on the Web   Iptv/digital signage
6      Online Identity Management           27/03/2012
Semantic Content Management Platforms


                                 Content Existing
                                 Assets CMS/ECM




                                                        Online
                                                         TV




7                                          27/03/2012
    Online Identity Management
Digital Marketing




8                                27/03/2012
    Online Identity Management
Mobile VAS & Apps dev.




9                                27/03/2012
    Online Identity Management
Lets
Interact
This event is currently
                        TWEETED
                  at this Very Moment


     #InteractInnovation

11   Online Identity Management   27/03/2012
Agenda


-    Today’s challenge, the influencer in you!

-    Quick Facts

-    Your Online Identity

-    ORM

-    Social Media Influence

-    The networks




12                                               27/03/2012
        Online Identity Management
The Challenge!


-    2 volunteers

-    Quick simple questions

-    Seed the video

-    How many views can we get till end of day??




13                                           27/03/2012
        Online Identity Management
Quick Facts
Facebook
Facebook

What is interesting in statistics per continent is that   Africa is the most dynamic
continent on Facebook gaining more than      50% of its Facebook users in the last
6 months!
                                                                                 Socialbakers




                                                               27/03/2012
    16     Online Identity Management
27/03/2012
17   Online Identity Management
Your online
Identity??!
19                                27/03/2012
     Online Identity Management
Your Online Identity?!



      Online                      Newsletters                                Website
      Video
                                                             Blog




       Social
                                                Title Text
       Media
      Identity
                                         The                   SEO
                                      Ecosystem
                                                                            Web Data
                                                                            Analytics
                    Mobile




                                                               27/03/2012
 20      Online Identity Management
Your Social Media “Identity”



                                       Facebook
          Linkedin
                                                                            Youtube

                                                             Twitter
                                                Title Text

       Social
        Media                          Social
      Monitoring                       Media                                Social
                                                                            Media
                                                                            tools




                                                               27/03/2012
 21       Online Identity Management
Online Identity is a
paradigm shift . . .
         Title Text




     Why ??!
23   Online Identity Management   27/03/2012
24   Online Identity Management   27/03/2012
25   Online Identity Management   27/03/2012
26   Online Identity Management   27/03/2012
27   Online Identity Management   27/03/2012
28   Online Identity Management   27/03/2012
The
Brand Ambassador
       Title Text


     concept
30   Online Identity Management   27/03/2012
31   Online Identity Management   27/03/2012
32   Online Identity Management   27/03/2012
Do you own your
 online identity?
        Title Text
Online
 Reputation
Management
ORM




35                                27/03/2012
     Online Identity Management
Whats that?

Online Reputation Management, or ORM, is the practice of consistent
   research and analysis of one’s personal or professional, business or
   industry reputation as represented by the content across all types of
   online media




36                                               27/03/2012
       Online Identity Management
Why?


-    Your Customers are online

-    Your Prospects are online

-    Your Competitors are online

-    Your Employees are online

-    Your X-Employees are online

-    Your brand influencers are online




37                                       27/03/2012
        Online Identity Management
The Process




               Listen             Respond   Engage           Optimize




                                      Measure

38                                              27/03/2012
     Online Identity Management
Look, Listen & Learn!


-    Improve customer satisfaction by gaining insights
     from consumers about their real needs

-    Increase perceptions of brand by creating
     opportunities to listening, responding and engaging
     with consumers.

-    Gain insights about competitors and their customers’
     perceptions about their products and services.

-    Engage in more effective public relations by
     understanding who the real influencers are.

-    Provide early warning systems for reactive and
     defensive PR.



39                                                  27/03/2012
        Online Identity Management
Optimize



                                  Social          Mainstream
                                  Media             Media



                                                                       User
                    Search
                                                                     generated
                    Engines
                                                                      Content
                                             Online
                                           reputation




40                                                      27/03/2012
     Online Identity Management
Boost your influence

Personal Brand, Trust and Expertise.

Understanding each is imperative to measuring influence, which can be
expressed as:


Influence = (Personal Brand * Trust * Expertise)

Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:

Influence = (Personal Brand * Knowledge * Trust2)




   41                                              27/03/2012
         Online Identity Management
42                                27/03/2012
     Online Identity Management
Some tools


-    Blog monitoring BlogPulse, Google Blog search

-    Twitter Monitoring Tweetbeep, Tweetscan, Twitter search

-    Web Monitoring Google alerts, Google trends

-    Followers monitoring Friend and follow




43                                             27/03/2012
        Online Identity Management
The
Networks??!
45                                27/03/2012
     Online Identity Management
46                                27/03/2012
     Online Identity Management
Interact Egypt
               http://Egypt.interact.it

     Shokran   Twitter: @interactegypt
               Facebook & Linkedin: Interact Egypt

     Gazilan   Fady Ramzy
               Twitter: @cyberzizo
               Linkedin: Fady Ramzy




                       27/03/2012
47

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Online identity management al-ahram seminar

  • 1. Online Identity Management Cairo, July 10th Fady Ramzy Interact Egypt country Manager
  • 3. Interact Egypt - Launched in June 2009 - Headquarter for MEA region operations - Customer base includes Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia and Italy - R&D hub for Web & Mobile innovations - Backed up by 15 years of Italian experience - From Interact SpA to InsideOut - Triple revenues in two years 3 27/03/2012 Online Identity Management
  • 4. Who is Fady Ramzy? - Interact Egypt Country Manager - Digital media speaker - 13+ Digital Media experience - Egyptair.com - PMP, Boeing scholarship 27/03/2012 4 Online Identity Management
  • 6. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Online Identity Management 27/03/2012
  • 7. Semantic Content Management Platforms Content Existing Assets CMS/ECM Online TV 7 27/03/2012 Online Identity Management
  • 8. Digital Marketing 8 27/03/2012 Online Identity Management
  • 9. Mobile VAS & Apps dev. 9 27/03/2012 Online Identity Management
  • 11. This event is currently TWEETED at this Very Moment #InteractInnovation 11 Online Identity Management 27/03/2012
  • 12. Agenda - Today’s challenge, the influencer in you! - Quick Facts - Your Online Identity - ORM - Social Media Influence - The networks 12 27/03/2012 Online Identity Management
  • 13. The Challenge! - 2 volunteers - Quick simple questions - Seed the video - How many views can we get till end of day?? 13 27/03/2012 Online Identity Management
  • 16. Facebook What is interesting in statistics per continent is that Africa is the most dynamic continent on Facebook gaining more than 50% of its Facebook users in the last 6 months! Socialbakers 27/03/2012 16 Online Identity Management
  • 17. 27/03/2012 17 Online Identity Management
  • 19. 19 27/03/2012 Online Identity Management
  • 20. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity The SEO Ecosystem Web Data Analytics Mobile 27/03/2012 20 Online Identity Management
  • 21. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/2012 21 Online Identity Management
  • 22. Online Identity is a paradigm shift . . . Title Text Why ??!
  • 23. 23 Online Identity Management 27/03/2012
  • 24. 24 Online Identity Management 27/03/2012
  • 25. 25 Online Identity Management 27/03/2012
  • 26. 26 Online Identity Management 27/03/2012
  • 27. 27 Online Identity Management 27/03/2012
  • 28. 28 Online Identity Management 27/03/2012
  • 29. The Brand Ambassador Title Text concept
  • 30. 30 Online Identity Management 27/03/2012
  • 31. 31 Online Identity Management 27/03/2012
  • 32. 32 Online Identity Management 27/03/2012
  • 33. Do you own your online identity? Title Text
  • 35. ORM 35 27/03/2012 Online Identity Management
  • 36. Whats that? Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media 36 27/03/2012 Online Identity Management
  • 37. Why? - Your Customers are online - Your Prospects are online - Your Competitors are online - Your Employees are online - Your X-Employees are online - Your brand influencers are online 37 27/03/2012 Online Identity Management
  • 38. The Process Listen Respond Engage Optimize Measure 38 27/03/2012 Online Identity Management
  • 39. Look, Listen & Learn! - Improve customer satisfaction by gaining insights from consumers about their real needs - Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers. - Gain insights about competitors and their customers’ perceptions about their products and services. - Engage in more effective public relations by understanding who the real influencers are. - Provide early warning systems for reactive and defensive PR. 39 27/03/2012 Online Identity Management
  • 40. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation 40 27/03/2012 Online Identity Management
  • 41. Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 41 27/03/2012 Online Identity Management
  • 42. 42 27/03/2012 Online Identity Management
  • 43. Some tools - Blog monitoring BlogPulse, Google Blog search - Twitter Monitoring Tweetbeep, Tweetscan, Twitter search - Web Monitoring Google alerts, Google trends - Followers monitoring Friend and follow 43 27/03/2012 Online Identity Management
  • 45. 45 27/03/2012 Online Identity Management
  • 46. 46 27/03/2012 Online Identity Management
  • 47. Interact Egypt http://Egypt.interact.it Shokran Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Gazilan Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/2012 47