The document outlines common web design mistakes that can hinder consumer connection to brands, highlighting issues like poor navigation, low-quality content, and ineffective use of images. It emphasizes the importance of responsive design and proper visual hierarchy for enhancing user experience and engagement. Tips are provided for effective web design, including the use of analytics and ensuring content accessibility.

1. COMMON WEB
DESIGN
MISTAKES
www.reachfirst.co

2. The problem is there are no simple “right” answers for
most Web design questions (at least not for the
important ones). What works is good, integrated design
that fills a need—carefully thought out, well executed,
and tested.
– Steve Krug
“ “
www.reachfirst.co

3. Poor web design choices prevent consumers
from fully connecting with your brand. From
unattractive homepages to weak content, poor
navigation, and countless errors, there are a
number of elements that your website can
improve on.
INTRODUCTION
www.reachfirst.co

4. Following are common web design
mistakes and how to keep them from
hurting your site’s overall engagement.
www.reachfirst.co

5. 1. FAILING TO UTLIZE RESPOSNIVE
DESGN
Less than 17% of the
world’s websites have been
created with responsive
web design.
www.reachfirst.co

6. 2. POOR NAVIGATIOIN
Poor navigation leads to a
bad user experience which
leads to low conversion.
www.reachfirst.co

7. 3. POOR CONTENT
Content is key when it
comes to online business.
Low quality, duplicated
content can ruin your
investment on online
marketing.
www.reachfirst.co

8. 4. POOR IMAGE CHOICE
Images can convey a
message more effectively.
Low-quality, irrelevant
images are off-putting.
www.reachfirst.co

9. 5. NOT PAYING ATTENTION TO VISUAL
HEIRARCHY
Various design elements
should be presented with
respect to their importance.
It is a mistake to add
elements without a strategic
plan.
www.reachfirst.co

10. 6. POOR USE OF WHITESPACE
The proper use of
whitespace is essential
when it comes to readability
and usability of a design.
www.reachfirst.co

11. TIPS
01
02
03
04
Use responsive design
Ensure smooth navigation
Use visuals to facilitate users
Think like users
www.reachfirst.co

12. TIPS
05
06
07
08
Be creative
Use colors and contrast carefully
Make information easily accessible
Use analytics to measure
success
www.reachfirst.co

13. We are Reach First, a digital marketing agency based in Edmonton. We create
highly effective, user-centric web experiences for businesses. Our work is all about
connecting brands with their audience in a very systematic, organized way.
ABOUT US
www.reachfirst.co

14. Web Development01
02
03
04
05
06
OUR SERVICES
Branding
SEO
Paid Advertising
Social Media
Management
Custom Solutions
www.reachfirst.co
m

15. www.reachfirst.co
m
THANK YOU!

16. REACH US
1-844-336-3396
info@reachfirst.co
m
www.reachfirst.co
m