SlideShare a Scribd company logo
TO IMPROVE YOUR WEBSITE’S
CONVERSION RATE
WAYS
15
INTRODUCTION
These days, everybody and their uncle has a website
(which is a good thing, since it took forever for some
businesses to come around on the whole digital thing).
But the problems with websites are far from over; just
because everybody has one, doesn’t mean they have a
good one. Like the poor content pandemic, bad
websites have taken the Internet by storm.
What do we mean by ‘bad websites’? Put simply, bad
websites are those that don’t convince visitors to take
an intended action, whether it's to read an article, buy a
product or request a service. Since website conversion
is focused on improving what you currently have rather
than chasing something you don’t have (like more
traffic), it’s often an underrated tactic. Consider that, in
most cases, increasing your website’s conversion rate
by a measly 1% will improve your bottom line more than
doubling your website’s traffic numbers would. And yes,
the one that sounds easier is easier.
Poorly constructed and managed websites are also a
problem because they can derail your whole digital
marketing strategy. All of your digital marketing efforts
are geared toward getting customers to do something
and the majority of the time, that something takes
place on your website. For example, you might be
running an excellent social marketing campaign that
drives people to your website in hopes that they’ll
subscribe to your newsletter. But when they arrive at
your website and can’t easily find the subscription form
(or it’s broken) then your website has ruined your great
social media work. Your website needs to be a
well-oiled machine that can handle and support the
full weight of your overall marketing strategy by
effectively becoming the central hub of your digital
presence.
So, what can you do about it? The fact is that a given
website’s conversion problems can stem from many
different areas: it could be a development issue, a
design flaw, poor writing or some combination of all
three. To cover all the bases, we’re going to outline the
full process of brainstorming and building a conversion
oriented website from scratch. Some of the tips will be
process related (intended for businesses that don’t
have a website or just want to start over) and others will
be actionable tips (for businesses who are looking to
improve their existing website).
Here are 15 ways you can increase your website’s
conversion rate, beginning with some suggestions on
how to attack the process of having your website
designed and developed from scratch:
The design and development of your
website is a big project. Think about it: your
website is the main digital representation of
your brand. It’s like an office on the Internet.
Do you care how your physical office space
looks? Did you put time and energy into the
decorative decisions, furniture choices, paint
colours and internal layout? Chances are that
you did, so why wouldn’t you put the same
energy into developing your company’s
digital home?
Design firms are not telepathic, so don't
assume they know what you want. This
means that you shouldn’t just sign a
DON'T PUT IT ON AUTOPILOT!1
contract and hope for the best - you need to
actively participate in the process of
designing your website. Sometimes it’s easier
to put it on autopilot in the early discussion
stages of the project because there’s nothing
real to look at yet. However, if you send the
design team off to ‘do their best’, chances are
you’ll eventually have criticisms when they do
have something tangible to present. That’s a
recipe for disaster because it’s not their fault
they couldn’t read your mind. And when you
ask them to change everything about their
design, nobody is going to be happy.
PRO TIP:
REMAIN ACTIVELY
INVOLVED IN
YOUR WEBSITE’S
DEVELOPMENT
FROM THE VERY
FIRST BRAINSTORM
SESSION TO THE
GO-LIVE LAUNCH.
BE READILY AVAILABLE2
PRO TIP:
DON'T START A WEBSITE PROJECT UNTIL YOU HAVE TIME TO GIVE IT YOUR
FULL ATTENTION.
Part of staying actively involved in your
website’s development means being
prepared to give detailed feedback when the
design team presents one of their iterations.
The worst thing you can do is wait a day or
two before responding to a feedback
request - that's just wasting everybody's time
and your money. Also ensure that any
feedback you do provide is as detailed and
thoughtful as possible. If your indifference to
the project is obvious, do you really think the
design team will be creatively motivated to
do their best work? Probably not.
PRO TIP:
IT MIGHT SEEM REPETITIVE, BUT STAY INVOLVED. IF YOU END UP
DISPLEASED WITH ANYTHING ABOUT YOUR WEBSITE AND WEREN’T
ACTIVELY INVOLVED IN THE PROCESS, YOU’LL ONLY HAVE YOURSELF
TO BLAME.
Once you sign-off on your website’s design
and move into the development stage don’t
assume your work is done. Appearance is to
design as functionality is to development, so
you need to be as equally involved with
determining your website’s functionality. The
same design can be given an infinite
combination of different functionalities so, like
the design process, you need to fill the
development team in on what you want and
give feedback when necessary.
Only when everything is set can you begin
testing. And ultimately, it's your site, so make
sure you test it yourself to see whether it works
properly and functions like you want it to.
TEST IT YOURSELF3
PRO TIP:
HAVE ONE PERSON ACTING AS THE LEADER
AND FINAL DECISION-MAKER FOR THE
WHOLE WEBSITE DEVELOPMENT PROCESS.
You know the phrase ‘too many cooks spoil
the broth’? Well, too many website creative
directors can spoil...the website. It’s okay to
consult a team for the input on the website
during a brainstorm session (because
everybody is entitled to their opinion). But
instead of having five different people
communicate five different things to the
design team, make sure there’s one
moderator with decision-making power.
The decision maker should come up with
one communal project brief and then help
the rest of the team stick with that theme
throughout the process. This means that
when you give feedback, you can have a
brainstorm session amongst the team and
then narrow it down and pass it along.
It’s a great creative process to write down a
bunch of ideas and opinions but in the end,
not everybody will get their way.
KEEP IT FOCUSED4
PRO TIP:v
REVIEW EVERY AREA OF THE SITE AND EVERY PIECE OF FEEDBACK
BEFORE YOU COMMUNICATE ANYTHING TO THE DESIGN AND
DEVELOPMENT TEAM. THAT WAY, YOU WON’T HAVE TO WORRY ABOUT
SECOND-GUESSING YOURSELF.
Another issue related to feedback is only
partially responding. Rather than trickling in
your changes, respect the designers' timeline
by giving them everything you want them to
work on at the same time. If you ask the team
to change only one part of the homepage,
they’ll probably assume the rest of it is good
to go. When you then decide to change
something else a few days later, it’s not really
fair to the team, as you should’ve given
feedback on both items in the first place.
Giving your design and development team
timely and detailed feedback in bulk allows
them to efficiently organize one big project (as
opposed to 10 or 20 miniature projects).
GIVE ALL YOUR FEEDBACK
AT THE SAME TIME5
PRO TIP:
REMAIN VERY INVOLVED IN THE
DESIGN AND DEVELOPMENT OF
YOUR WEBSITE, BUT LET THE
EXPERTS DO THE BUILDING AND
CODING.
WordPress this, Tumblr that - sure, creating a
website is technically much easier than it was
10 years ago. But don’t be confused; it’s still a
very technical process, even if you’re using a
platform like WordPress. Generally, people
who own businesses or those with job
descriptions that don’t include creating
websites don’t have the time to learn how to
build a website...and then build it. It doesn’t
even sound reasonable, so why would you
attempt it?
If somebody manages to convince you that
the DIY route is the way to go, be warned that
it’s going to be messy. So very messy. It’ll take
you longer than you think and it won’t be
nearly as good as you want (or need). Given
the stress on your time and energy, and the
overall importance of having a really good
website, building your website yourself is
never a good idea unless you have the
necessary skills.
DON'T DO IT YOURSELF
6
DON'T SKIMP OR CUT CORNERS7
A word to the wise: prepare to spend a decent
amount on a website, especially if you’re a
large company. Just like televisions and
barbecues, you get what you pay for when it
comes to websites. If you buy a good (but
more expensive) website, you’ll be able to
maintain it for years; if you skimp, you’ll likely
find yourself with a ‘new’ website project
every few years. One really good website that
you can still change and update as necessary
is what you’re really after and that’s likely
going to cost a few extra dollars.
Additionally, if you’re working with an
outside design firm, don’t choose the
cheapest company (and don’t let them
pawn off the cheapest technology). While it
might seem like most websites are similar
(and therefore should cost the same), they
don’t. There are many different kinds of
websites built on various platforms, just like
there are different types of cars from
various dealers; prices vary from website to
website just as they do car to car.
PRO TIP:
SPEND A LITTLE
EXTRA MONEY
AND GET A
WEBSITE THAT
LASTS LONGER
AND REQUIRES
LESS ENERGY TO
MAINTAIN.
PRO TIP:
WHENEVER YOU DECIDE TO START YOUR WEBSITE PROJECT, BEAR DOWN
AND GET IT DONE IN ONE FELL SWOOP.
The exception to this rule is if you set up a
placeholder landing page with an information
capture (email address or phone number) for
people who want to be notified when the real
site launches. But otherwise, don’t even
bother putting up a ‘Coming Soon’ page
because that’s likely to send the wrong
message. You might intend to launch your
website within a month of creating the
placeholder page, but three months later
when visitors have come back once a week
expecting to see a real site, it’s doing more
harm than good. All a ‘Coming Soon’ page
really says is ‘we know we need a website but
we haven’t gotten around to it yet.’ Not exactly
a great first impression.
8 DON’T USE A PLACEHOLDER
WEBSITE
COMING SOON
CLEAN IT UP9
Now that we’ve run through a number of
process related techniques that can help you
help your development team build the best
website possible, let’s delve into some more
actionable tips for improving the conversion
rate of existing websites.
People are extremely impatient, especially
when it comes to technology and the Internet.
An insightful tweet from the twitterverse
states: “before you marry a person you should
first make them use a computer with slow
Internet to see who they really are.” It’s funny,
but also very true. People cannot stand
anything broken on the Internet, whether it be
a bad link, a 404 page, or worst of all, a form
that won’t allow you to give your information
to the company who wants it.
If you haven’t recently updated or tested the
content and technology of your website, there
could be a disconnect that is costing you
conversions. Poorly written headlines, missed
calls to action and confusing forms (or ones
that don’t work) could all be hindering the
number of visitors you are converting to
customers.
PRO TIP:
USE SIMPLE
FORMS, CATCHY
HEADLINES AND
CALLS TO ACTION
TO STREAMLINE
THE USER
EXPERIENCE.
CATCHY HEADLINE
TO THE
POINT
CONTENT
SIMPLE
FORMS
CATCHY
CALL TO
ACTION
PRO TIP:
USE LANDING PAGES - IT’S JUST A SIMPLE PAGE ON YOUR SITE BUT IT
WILL GREATLY IMPROVE YOUR CONVERSION RATE.
In keeping with the theme of impatient
Internet users, consider that your company’s
website has between two to eight seconds to
convince visitors to stay on your website.
10 USE LANDING PAGES
That’s not very much time, which is why you
should be using specific landing pages
instead of sending every potential customer
to your homepage.
A landing page is an area where a visitor
arrives after clicking a banner, a PPC ad, an
email link or a search engine result. Instead of
sending every person from the different
funnels to the same page, you should
develop specific pages for each group based
on what you want them to accomplish once
they arrive on your site. The messaging of
each advertisement should match up with its
destination landing page so visitors don’t get
confused; landing pages should be very
simple and leave no doubt in the visitor’s
mind about what action you want them
to take.
LANDING PAGE
DON'T OVERDO IT11
PRO TIP:
PUT YOURSELF IN A VISITOR’S SHOES AND VIEW YOUR WEBSITE FROM
THEIR PERSPECTIVE - DO THE ITEMS YOU WANT TO JUMP OUT AT
PEOPLE ACTUALLY POP OR ARE THEY BURIED BENEATH THE CLUTTER?
BE HONEST AND INTROSPECTIVE WHEN ASSESSING YOUR WEBSITE.
Companies have a tendency to want to cram
their websites full of as much visual stimuli as
they can fit, but the truth is you should keep it
simple. Your website visitors need to be able
to find what they're looking for almost as soon
as they begin navigating your site (or else
they'll leave). Most of the time, your website
will have one main conversion goal, but
landing pages give you the opportunity to set
up multiple conversion goals (buy a product,
read a blog post, subscribe to newsletter).
Your website still needs an aesthetically
pleasing, user friendly homepage from which
visitors can branch off to different areas of
your site, but it does not need to tell visitors
absolutely everything about your company
and its products or services. It just needs to
be inviting enough that they’ll want to find this
information on their own rather than being
immediately bombarded with it.
Most people associate SEO with driving traffic,
but implementation of solid on-page SEO
tactics can also boost conversion. For example,
the meta description tags that you control from
your website’s backend are a vital component
of search engine results pages (SERPs). Meta
descriptions are under 100 characters and
provide the perfect opportunity to sell
would-be visitors on why they should visit a
given page on your website. While filling out
meta descriptions for each page on your
website might seem inconsequential when you
do it, they are an area that far too many
websites completely ignore, so in reality it’s a
quick and effective win.
12 BE MINDFUL OF BASIC SEARCH
ENGINE OPTIMIZATION (SEO)
SEO
The same thing goes for page titles, H1 tags
and keyword usage. These are relatively
simple tasks to complete but they’ll go a long
way in helping the right kinds of visitors arrive
on your pages (the ones who are specifically
looking for you and are thus more likely to
convert than a more random visitor).
PRO TIP:
IMMEDIATELY
IMPLEMENT BASIC
ON-PAGE SEO FOR
ALL OF YOUR
WEBSITE’S PAGES.
EVEN IF IT’S THE
ONLY SEO-BASED
TACTIC YOU USE,
IT’LL BE WELL
WORTH THE
EFFORT. SEARCH
KEYWORDS
ENGINE
RANKING
GO MOBILE13
The world is going mobile. Smartphones,
tablets, apps, Bluetooth - it’s staggering how
quickly technology is evolving and making us
more mobile every step of the way. Some of
you are probably even reading this
whitepaper from your smartphone or tablet!
The mobile revolution is certainly happening
for consumers so businesses need to keep
pace or risk getting left behind by their
competitors.
One of the biggest ways to ensure your
company maintains a consistent presence
across all devices is to implement a website
using responsive web design. A website built
to be responsive will appear and function
differently depending on the device a visitor is
using to access the Internet. For example,
visitors using a smartphone to access your
domain will have an experience that’s
specifically designed for the device they’re
using, which means no pinching, zooming or
misclicking on the smaller screen!
Studies have shown that conversion can often
take place on a series of different devices; a
customer might stumble across your website
while on their desktop at work but wait to
make a purchase while using their tablet at
home. If the customer’s experience is smooth
on both devices, a conversion should be easy.
But if the customer has trouble with your
website on their tablet because you haven’t
made the effort to ensure a consistent user
experience, you’ll lose out on that conversion.
PRO TIP:
BE WHERE YOUR
CUSTOMERS ARE
AND DO WHAT
THEY ARE DOING,
WHICH IN THIS
CASE MEANS
EMBRACING OUR
INCREASINGLY
MOBILE WORLD.
WEBSITE SPEED MATTERS14
57%
SUCCESS...
PRO TIP:
WEBSITE SPEED IS NOT TRIVIAL,
SO MAKE SURE YOUR
DEVELOPERS ARE AWARE THAT
YOU WANT TO MAKE YOUR SITE
LOAD AS QUICKLY AS POSSIBLE.
There’s no point in arguing that patience is a
virtue because as discussed, Internet users
are an impatient bunch and that’s not going to
change. Studies have shown that of
visitors get fed up and leave a page that takes
longer than 3 seconds to load. Not only is
your website’s speed absolutely critical to
your conversion rate, it also plays a huge part
in whether a visitor even engages with your
content (if they click in for three seconds and
leave, they aren’t even a real visitor).
Since website speed is a rather technical
matter, you should get your development
team to take a look at optimizing your server
setup, condensing your content elements and
properly organizing your code. You can also
consult Google’s resources on website
speed.
IT’S NOT ABOUT YOU15
PRO TIP:
MAKE YOUR CUSTOMERS FEEL IMPORTANT AND LIKE THEY ARE PART
OF THE WHOLE PROCESS OF DISCOVERING, LEARNING ABOUT AND
PURCHASING YOUR PRODUCTS OR SERVICES.
Push marketing is a thing of the past. It isn’t
about you and your company anymore - it’s
about the customers. More specifically, it’s
about engaging with customers on equal
footing. Yes, you still need information on your
website about your company and products or
services, but the focus of your content should
be more engaging and personal - it should
show customers how and why you can bring
them value, not just tell them how great you
are. Website visitors are much more likely to
convert if it’s easy for them to see how
becoming a customer of yours will bring them
value beyond just their purchase.
CONCLUSION:
CONVERSION IS KING
Whether you’re starting a website project from scratch or
just looking to optimize your existing property, website
conversion should be at the top of your list of areas to
focus on. There are various ways to improve conversion,
it’s cheaper than some other traffic generating tactics and
at the end of the day, a good conversion rate is going to
make every other strategy you’re using look that much
better - without conversion, there isn’t a marketing
strategy in the world that can make businesses money.
ABOUTWSI
WSI is a digital marketing company with a strong international
presence. Our Digital Marketing Consultants use their knowledge
and expertise to make a difference for businesses all around the
world. Headquartered in Toronto, Canada, we also have offices in
over 80 countries. We’re a powerful network of marketers who strive
to discover, analyze, build and implement digital solutions that win
digital marketing awards and help businesses succeed online.
Over the last 20 years, WSI has won multiple digital marketing
awards for our solutions by adapting to the constantly shifting
landscape of the Internet. We take pride in helping businesses make
the most of the dollars they spend on digital marketing.
Ready to move ahead and discuss a project with a local Digital
Marketing Consultant? Get in touch with one of our experts now by
visiting www.wsiworld.com/get-in-touch-with-an-expert.

More Related Content

What's hot

How ANYONE can make insanely better slides
How ANYONE can make insanely better slidesHow ANYONE can make insanely better slides
How ANYONE can make insanely better slides
Sean Johnson
 
What is the fastest way to run a website
What is the fastest way to run a websiteWhat is the fastest way to run a website
What is the fastest way to run a website
Linzy3
 
Web design and development company
Web design and development companyWeb design and development company
Web design and development company
iapp Techologies LLP
 
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Mark Graban
 
Design it yourself_the_marketers_crash_course_in_visual_content_creation
Design it yourself_the_marketers_crash_course_in_visual_content_creationDesign it yourself_the_marketers_crash_course_in_visual_content_creation
Design it yourself_the_marketers_crash_course_in_visual_content_creation
Lewis Lin 🦊
 
6 Things to Think About Before Building Your Website
6 Things to Think About Before Building Your Website6 Things to Think About Before Building Your Website
6 Things to Think About Before Building Your Website
Floown
 
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
Aggregage
 
Exploring the design process #wcchi
Exploring the design process #wcchiExploring the design process #wcchi
Exploring the design process #wcchi
Stacy Kvernmo
 
Howtomanageclientfeedback 130926060912-phpapp01
Howtomanageclientfeedback 130926060912-phpapp01Howtomanageclientfeedback 130926060912-phpapp01
Howtomanageclientfeedback 130926060912-phpapp01
Gina Gu
 
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Seth Viebrock
 
MVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
MVP: Minimum Viable Product vs. Maximum Value Product with Adam SmithMVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
MVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
FITC
 
Building A Nonprofit Website Whitepaper
Building A Nonprofit Website WhitepaperBuilding A Nonprofit Website Whitepaper
Building A Nonprofit Website Whitepaper
SW Creatives, LLC
 
Designing for Change Half Day
Designing for Change Half DayDesigning for Change Half Day
Designing for Change Half Day
Christina Wodtke
 
Markus Andrezak on Kanban
Markus Andrezak on KanbanMarkus Andrezak on Kanban
Markus Andrezak on Kanban
Business901
 
Freelance Workshop Lecture 3
Freelance Workshop Lecture 3Freelance Workshop Lecture 3
Freelance Workshop Lecture 3
Kareem Elzftawy
 
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
ProductTank TLV
 
UX Fundamentals for Beginners
UX Fundamentals for BeginnersUX Fundamentals for Beginners
UX Fundamentals for Beginners
Lesley Robinson
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Anna Dahlström
 
Rationale: the importance of good communication in graphic design
Rationale: the importance of good communication in graphic designRationale: the importance of good communication in graphic design
Rationale: the importance of good communication in graphic design
James Cotton
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
Eugene Cheng
 

What's hot (20)

How ANYONE can make insanely better slides
How ANYONE can make insanely better slidesHow ANYONE can make insanely better slides
How ANYONE can make insanely better slides
 
What is the fastest way to run a website
What is the fastest way to run a websiteWhat is the fastest way to run a website
What is the fastest way to run a website
 
Web design and development company
Web design and development companyWeb design and development company
Web design and development company
 
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
 
Design it yourself_the_marketers_crash_course_in_visual_content_creation
Design it yourself_the_marketers_crash_course_in_visual_content_creationDesign it yourself_the_marketers_crash_course_in_visual_content_creation
Design it yourself_the_marketers_crash_course_in_visual_content_creation
 
6 Things to Think About Before Building Your Website
6 Things to Think About Before Building Your Website6 Things to Think About Before Building Your Website
6 Things to Think About Before Building Your Website
 
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
The Product Journey: Roadmaps Are Dead! Long Live Roadmaps!
 
Exploring the design process #wcchi
Exploring the design process #wcchiExploring the design process #wcchi
Exploring the design process #wcchi
 
Howtomanageclientfeedback 130926060912-phpapp01
Howtomanageclientfeedback 130926060912-phpapp01Howtomanageclientfeedback 130926060912-phpapp01
Howtomanageclientfeedback 130926060912-phpapp01
 
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
 
MVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
MVP: Minimum Viable Product vs. Maximum Value Product with Adam SmithMVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
MVP: Minimum Viable Product vs. Maximum Value Product with Adam Smith
 
Building A Nonprofit Website Whitepaper
Building A Nonprofit Website WhitepaperBuilding A Nonprofit Website Whitepaper
Building A Nonprofit Website Whitepaper
 
Designing for Change Half Day
Designing for Change Half DayDesigning for Change Half Day
Designing for Change Half Day
 
Markus Andrezak on Kanban
Markus Andrezak on KanbanMarkus Andrezak on Kanban
Markus Andrezak on Kanban
 
Freelance Workshop Lecture 3
Freelance Workshop Lecture 3Freelance Workshop Lecture 3
Freelance Workshop Lecture 3
 
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016
 
UX Fundamentals for Beginners
UX Fundamentals for BeginnersUX Fundamentals for Beginners
UX Fundamentals for Beginners
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
 
Rationale: the importance of good communication in graphic design
Rationale: the importance of good communication in graphic designRationale: the importance of good communication in graphic design
Rationale: the importance of good communication in graphic design
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 

Viewers also liked

Identité numérique : de la protection à la construction
Identité numérique : de la protection à la constructionIdentité numérique : de la protection à la construction
Identité numérique : de la protection à la construction
Louise Merzeau
 
Suivre les conversions avec Google Analytics (2/2)
Suivre les conversions avec Google Analytics (2/2)Suivre les conversions avec Google Analytics (2/2)
Suivre les conversions avec Google Analytics (2/2)
Scandola SA
 
Improving website conversion for ecommerce
Improving website conversion for ecommerceImproving website conversion for ecommerce
Improving website conversion for ecommerce
Firstwave Marketing Ltd
 
Taux de conversion
Taux de conversionTaux de conversion
Taux de conversion
Mahmoud Nbet
 
Web Analytics: Optimiser sa performance web
Web Analytics: Optimiser sa performance webWeb Analytics: Optimiser sa performance web
Web Analytics: Optimiser sa performance web
OSERESO
 
Boostez les performances de votre site web avec Google Analytics - Competitic
Boostez les performances de votre site web avec Google Analytics - Competitic  Boostez les performances de votre site web avec Google Analytics - Competitic
Boostez les performances de votre site web avec Google Analytics - Competitic
Guillaume Eouzan
 

Viewers also liked (6)

Identité numérique : de la protection à la construction
Identité numérique : de la protection à la constructionIdentité numérique : de la protection à la construction
Identité numérique : de la protection à la construction
 
Suivre les conversions avec Google Analytics (2/2)
Suivre les conversions avec Google Analytics (2/2)Suivre les conversions avec Google Analytics (2/2)
Suivre les conversions avec Google Analytics (2/2)
 
Improving website conversion for ecommerce
Improving website conversion for ecommerceImproving website conversion for ecommerce
Improving website conversion for ecommerce
 
Taux de conversion
Taux de conversionTaux de conversion
Taux de conversion
 
Web Analytics: Optimiser sa performance web
Web Analytics: Optimiser sa performance webWeb Analytics: Optimiser sa performance web
Web Analytics: Optimiser sa performance web
 
Boostez les performances de votre site web avec Google Analytics - Competitic
Boostez les performances de votre site web avec Google Analytics - Competitic  Boostez les performances de votre site web avec Google Analytics - Competitic
Boostez les performances de votre site web avec Google Analytics - Competitic
 

Similar to 15 Ways to Improve Your Website's Conversion Rate

5 Top Web Design and Development Tips for an Awesome Web App
5 Top Web Design and Development Tips for an Awesome Web App5 Top Web Design and Development Tips for an Awesome Web App
5 Top Web Design and Development Tips for an Awesome Web App
Pixel Crayons
 
Website design proposal
Website design proposalWebsite design proposal
Website design proposal
Niaz Yousufzai
 
Top 10 Reasons Why Web Projects Fail
Top 10 Reasons Why Web Projects FailTop 10 Reasons Why Web Projects Fail
Top 10 Reasons Why Web Projects Fail
Intelex
 
Easy Guide to Building a Website
Easy Guide to Building a WebsiteEasy Guide to Building a Website
Easy Guide to Building a Website
Fiverr
 
Question To Ask Web-Design Company Before Hiring
Question To Ask Web-Design Company Before HiringQuestion To Ask Web-Design Company Before Hiring
Question To Ask Web-Design Company Before Hiring
Seasia Infotech
 
Web Development Life Cycle
Web Development Life CycleWeb Development Life Cycle
Web Development Life Cycle
Brainwork Technologies
 
Website designer
Website designerWebsite designer
Website designer
ksharrison_2
 
An Introduction to Growth-Driven Design
An Introduction to Growth-Driven DesignAn Introduction to Growth-Driven Design
An Introduction to Growth-Driven Design
ClearPivot
 
Hubspot Website Redesign
Hubspot Website RedesignHubspot Website Redesign
Hubspot Website Redesign
Ryan Urban
 
The basics of what you need to set up a website - Part 1
The basics of what you need to set up a website - Part 1The basics of what you need to set up a website - Part 1
The basics of what you need to set up a website - Part 1
Romany Thresher
 
Web design vs web development- This is all you need to know
Web design vs web development- This is all you need to knowWeb design vs web development- This is all you need to know
Web design vs web development- This is all you need to know
sangerarayal
 
Home Web Business Made Easy
Home Web Business Made EasyHome Web Business Made Easy
Home Web Business Made Easy
polar1
 
Slide traffic review3
Slide traffic review3Slide traffic review3
Slide traffic review3
Jack boby
 
5 compelling reasons your website should be responsive
5 compelling reasons your website should be responsive5 compelling reasons your website should be responsive
5 compelling reasons your website should be responsive
Designveloper
 
10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!
Sanjit Das
 
Website designers
Website designersWebsite designers
Website designers
ksharrison_2
 
Guide to Planning Your Next Web Project
Guide to Planning Your Next Web ProjectGuide to Planning Your Next Web Project
Guide to Planning Your Next Web Project
CommonPlaces e-Solutions
 
over $700 per week
over $700 per weekover $700 per week
over $700 per week
walidwalidd
 
Top 7 web design myths
Top 7 web design mythsTop 7 web design myths
Top 7 web design myths
Innomedia Technologies
 
Copywriting for the_web
Copywriting for the_webCopywriting for the_web
Copywriting for the_web
Flora Runyenje
 

Similar to 15 Ways to Improve Your Website's Conversion Rate (20)

5 Top Web Design and Development Tips for an Awesome Web App
5 Top Web Design and Development Tips for an Awesome Web App5 Top Web Design and Development Tips for an Awesome Web App
5 Top Web Design and Development Tips for an Awesome Web App
 
Website design proposal
Website design proposalWebsite design proposal
Website design proposal
 
Top 10 Reasons Why Web Projects Fail
Top 10 Reasons Why Web Projects FailTop 10 Reasons Why Web Projects Fail
Top 10 Reasons Why Web Projects Fail
 
Easy Guide to Building a Website
Easy Guide to Building a WebsiteEasy Guide to Building a Website
Easy Guide to Building a Website
 
Question To Ask Web-Design Company Before Hiring
Question To Ask Web-Design Company Before HiringQuestion To Ask Web-Design Company Before Hiring
Question To Ask Web-Design Company Before Hiring
 
Web Development Life Cycle
Web Development Life CycleWeb Development Life Cycle
Web Development Life Cycle
 
Website designer
Website designerWebsite designer
Website designer
 
An Introduction to Growth-Driven Design
An Introduction to Growth-Driven DesignAn Introduction to Growth-Driven Design
An Introduction to Growth-Driven Design
 
Hubspot Website Redesign
Hubspot Website RedesignHubspot Website Redesign
Hubspot Website Redesign
 
The basics of what you need to set up a website - Part 1
The basics of what you need to set up a website - Part 1The basics of what you need to set up a website - Part 1
The basics of what you need to set up a website - Part 1
 
Web design vs web development- This is all you need to know
Web design vs web development- This is all you need to knowWeb design vs web development- This is all you need to know
Web design vs web development- This is all you need to know
 
Home Web Business Made Easy
Home Web Business Made EasyHome Web Business Made Easy
Home Web Business Made Easy
 
Slide traffic review3
Slide traffic review3Slide traffic review3
Slide traffic review3
 
5 compelling reasons your website should be responsive
5 compelling reasons your website should be responsive5 compelling reasons your website should be responsive
5 compelling reasons your website should be responsive
 
10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!
 
Website designers
Website designersWebsite designers
Website designers
 
Guide to Planning Your Next Web Project
Guide to Planning Your Next Web ProjectGuide to Planning Your Next Web Project
Guide to Planning Your Next Web Project
 
over $700 per week
over $700 per weekover $700 per week
over $700 per week
 
Top 7 web design myths
Top 7 web design mythsTop 7 web design myths
Top 7 web design myths
 
Copywriting for the_web
Copywriting for the_webCopywriting for the_web
Copywriting for the_web
 

More from WSI WebAnalys

5 Cybersecurity Threats Your Business Can't Afford to Ignore
5 Cybersecurity Threats Your Business Can't Afford to Ignore5 Cybersecurity Threats Your Business Can't Afford to Ignore
5 Cybersecurity Threats Your Business Can't Afford to Ignore
WSI WebAnalys
 
WSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketingWSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketing
WSI WebAnalys
 
Outperform your competitors with social selling
Outperform your competitors with social sellingOutperform your competitors with social selling
Outperform your competitors with social selling
WSI WebAnalys
 
Social Selling Uppsala
Social Selling UppsalaSocial Selling Uppsala
Social Selling Uppsala
WSI WebAnalys
 
Affärsnyttan med Twitter workshop gävle
Affärsnyttan med Twitter workshop gävleAffärsnyttan med Twitter workshop gävle
Affärsnyttan med Twitter workshop gävle
WSI WebAnalys
 
5 tips för att förstå och förbättra din kunds köpcykel
5 tips för att förstå och förbättra din kunds köpcykel5 tips för att förstå och förbättra din kunds köpcykel
5 tips för att förstå och förbättra din kunds köpcykel
WSI WebAnalys
 
Utbildningar i Social Selling B2B
Utbildningar i Social Selling B2BUtbildningar i Social Selling B2B
Utbildningar i Social Selling B2B
WSI WebAnalys
 
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
WSI WebAnalys
 
Marknadsföring på sociala medier
Marknadsföring på sociala medierMarknadsföring på sociala medier
Marknadsföring på sociala medier
WSI WebAnalys
 
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenserWSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
WSI WebAnalys
 

More from WSI WebAnalys (10)

5 Cybersecurity Threats Your Business Can't Afford to Ignore
5 Cybersecurity Threats Your Business Can't Afford to Ignore5 Cybersecurity Threats Your Business Can't Afford to Ignore
5 Cybersecurity Threats Your Business Can't Afford to Ignore
 
WSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketingWSI Whitepaper social location mobile marketing
WSI Whitepaper social location mobile marketing
 
Outperform your competitors with social selling
Outperform your competitors with social sellingOutperform your competitors with social selling
Outperform your competitors with social selling
 
Social Selling Uppsala
Social Selling UppsalaSocial Selling Uppsala
Social Selling Uppsala
 
Affärsnyttan med Twitter workshop gävle
Affärsnyttan med Twitter workshop gävleAffärsnyttan med Twitter workshop gävle
Affärsnyttan med Twitter workshop gävle
 
5 tips för att förstå och förbättra din kunds köpcykel
5 tips för att förstå och förbättra din kunds köpcykel5 tips för att förstå och förbättra din kunds köpcykel
5 tips för att förstå och förbättra din kunds köpcykel
 
Utbildningar i Social Selling B2B
Utbildningar i Social Selling B2BUtbildningar i Social Selling B2B
Utbildningar i Social Selling B2B
 
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
WSI:s App för Lokala Butiker, Salonger, Restauranger och Caféer.
 
Marknadsföring på sociala medier
Marknadsföring på sociala medierMarknadsföring på sociala medier
Marknadsföring på sociala medier
 
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenserWSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
WSI_WISDOM_BOOK_Internetmarknadsföring - kundrefererenser
 

Recently uploaded

A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
AishwaryaDoiphode3
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
itnewsafrica
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family FoundationPatrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
APKs Pure
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 

Recently uploaded (20)

A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
Andrew Wilmot- Ecentric Payment Systems: Macro Trends Shaping Payments in Afr...
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family FoundationPatrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
Patrick Dwyer Merrill Lynch - Founder of the Dwyer Family Foundation
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 

15 Ways to Improve Your Website's Conversion Rate

  • 1. TO IMPROVE YOUR WEBSITE’S CONVERSION RATE WAYS 15
  • 2. INTRODUCTION These days, everybody and their uncle has a website (which is a good thing, since it took forever for some businesses to come around on the whole digital thing). But the problems with websites are far from over; just because everybody has one, doesn’t mean they have a good one. Like the poor content pandemic, bad websites have taken the Internet by storm. What do we mean by ‘bad websites’? Put simply, bad websites are those that don’t convince visitors to take an intended action, whether it's to read an article, buy a product or request a service. Since website conversion is focused on improving what you currently have rather than chasing something you don’t have (like more traffic), it’s often an underrated tactic. Consider that, in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers would. And yes, the one that sounds easier is easier. Poorly constructed and managed websites are also a problem because they can derail your whole digital marketing strategy. All of your digital marketing efforts are geared toward getting customers to do something and the majority of the time, that something takes place on your website. For example, you might be running an excellent social marketing campaign that drives people to your website in hopes that they’ll subscribe to your newsletter. But when they arrive at your website and can’t easily find the subscription form (or it’s broken) then your website has ruined your great social media work. Your website needs to be a well-oiled machine that can handle and support the full weight of your overall marketing strategy by effectively becoming the central hub of your digital presence. So, what can you do about it? The fact is that a given website’s conversion problems can stem from many different areas: it could be a development issue, a design flaw, poor writing or some combination of all three. To cover all the bases, we’re going to outline the full process of brainstorming and building a conversion oriented website from scratch. Some of the tips will be process related (intended for businesses that don’t have a website or just want to start over) and others will be actionable tips (for businesses who are looking to improve their existing website). Here are 15 ways you can increase your website’s conversion rate, beginning with some suggestions on how to attack the process of having your website designed and developed from scratch:
  • 3. The design and development of your website is a big project. Think about it: your website is the main digital representation of your brand. It’s like an office on the Internet. Do you care how your physical office space looks? Did you put time and energy into the decorative decisions, furniture choices, paint colours and internal layout? Chances are that you did, so why wouldn’t you put the same energy into developing your company’s digital home? Design firms are not telepathic, so don't assume they know what you want. This means that you shouldn’t just sign a DON'T PUT IT ON AUTOPILOT!1 contract and hope for the best - you need to actively participate in the process of designing your website. Sometimes it’s easier to put it on autopilot in the early discussion stages of the project because there’s nothing real to look at yet. However, if you send the design team off to ‘do their best’, chances are you’ll eventually have criticisms when they do have something tangible to present. That’s a recipe for disaster because it’s not their fault they couldn’t read your mind. And when you ask them to change everything about their design, nobody is going to be happy.
  • 4. PRO TIP: REMAIN ACTIVELY INVOLVED IN YOUR WEBSITE’S DEVELOPMENT FROM THE VERY FIRST BRAINSTORM SESSION TO THE GO-LIVE LAUNCH.
  • 5. BE READILY AVAILABLE2 PRO TIP: DON'T START A WEBSITE PROJECT UNTIL YOU HAVE TIME TO GIVE IT YOUR FULL ATTENTION. Part of staying actively involved in your website’s development means being prepared to give detailed feedback when the design team presents one of their iterations. The worst thing you can do is wait a day or two before responding to a feedback request - that's just wasting everybody's time and your money. Also ensure that any feedback you do provide is as detailed and thoughtful as possible. If your indifference to the project is obvious, do you really think the design team will be creatively motivated to do their best work? Probably not.
  • 6. PRO TIP: IT MIGHT SEEM REPETITIVE, BUT STAY INVOLVED. IF YOU END UP DISPLEASED WITH ANYTHING ABOUT YOUR WEBSITE AND WEREN’T ACTIVELY INVOLVED IN THE PROCESS, YOU’LL ONLY HAVE YOURSELF TO BLAME. Once you sign-off on your website’s design and move into the development stage don’t assume your work is done. Appearance is to design as functionality is to development, so you need to be as equally involved with determining your website’s functionality. The same design can be given an infinite combination of different functionalities so, like the design process, you need to fill the development team in on what you want and give feedback when necessary. Only when everything is set can you begin testing. And ultimately, it's your site, so make sure you test it yourself to see whether it works properly and functions like you want it to. TEST IT YOURSELF3
  • 7. PRO TIP: HAVE ONE PERSON ACTING AS THE LEADER AND FINAL DECISION-MAKER FOR THE WHOLE WEBSITE DEVELOPMENT PROCESS. You know the phrase ‘too many cooks spoil the broth’? Well, too many website creative directors can spoil...the website. It’s okay to consult a team for the input on the website during a brainstorm session (because everybody is entitled to their opinion). But instead of having five different people communicate five different things to the design team, make sure there’s one moderator with decision-making power. The decision maker should come up with one communal project brief and then help the rest of the team stick with that theme throughout the process. This means that when you give feedback, you can have a brainstorm session amongst the team and then narrow it down and pass it along. It’s a great creative process to write down a bunch of ideas and opinions but in the end, not everybody will get their way. KEEP IT FOCUSED4
  • 8. PRO TIP:v REVIEW EVERY AREA OF THE SITE AND EVERY PIECE OF FEEDBACK BEFORE YOU COMMUNICATE ANYTHING TO THE DESIGN AND DEVELOPMENT TEAM. THAT WAY, YOU WON’T HAVE TO WORRY ABOUT SECOND-GUESSING YOURSELF. Another issue related to feedback is only partially responding. Rather than trickling in your changes, respect the designers' timeline by giving them everything you want them to work on at the same time. If you ask the team to change only one part of the homepage, they’ll probably assume the rest of it is good to go. When you then decide to change something else a few days later, it’s not really fair to the team, as you should’ve given feedback on both items in the first place. Giving your design and development team timely and detailed feedback in bulk allows them to efficiently organize one big project (as opposed to 10 or 20 miniature projects). GIVE ALL YOUR FEEDBACK AT THE SAME TIME5
  • 9. PRO TIP: REMAIN VERY INVOLVED IN THE DESIGN AND DEVELOPMENT OF YOUR WEBSITE, BUT LET THE EXPERTS DO THE BUILDING AND CODING. WordPress this, Tumblr that - sure, creating a website is technically much easier than it was 10 years ago. But don’t be confused; it’s still a very technical process, even if you’re using a platform like WordPress. Generally, people who own businesses or those with job descriptions that don’t include creating websites don’t have the time to learn how to build a website...and then build it. It doesn’t even sound reasonable, so why would you attempt it? If somebody manages to convince you that the DIY route is the way to go, be warned that it’s going to be messy. So very messy. It’ll take you longer than you think and it won’t be nearly as good as you want (or need). Given the stress on your time and energy, and the overall importance of having a really good website, building your website yourself is never a good idea unless you have the necessary skills. DON'T DO IT YOURSELF 6
  • 10. DON'T SKIMP OR CUT CORNERS7 A word to the wise: prepare to spend a decent amount on a website, especially if you’re a large company. Just like televisions and barbecues, you get what you pay for when it comes to websites. If you buy a good (but more expensive) website, you’ll be able to maintain it for years; if you skimp, you’ll likely find yourself with a ‘new’ website project every few years. One really good website that you can still change and update as necessary is what you’re really after and that’s likely going to cost a few extra dollars. Additionally, if you’re working with an outside design firm, don’t choose the cheapest company (and don’t let them pawn off the cheapest technology). While it might seem like most websites are similar (and therefore should cost the same), they don’t. There are many different kinds of websites built on various platforms, just like there are different types of cars from various dealers; prices vary from website to website just as they do car to car.
  • 11. PRO TIP: SPEND A LITTLE EXTRA MONEY AND GET A WEBSITE THAT LASTS LONGER AND REQUIRES LESS ENERGY TO MAINTAIN.
  • 12. PRO TIP: WHENEVER YOU DECIDE TO START YOUR WEBSITE PROJECT, BEAR DOWN AND GET IT DONE IN ONE FELL SWOOP. The exception to this rule is if you set up a placeholder landing page with an information capture (email address or phone number) for people who want to be notified when the real site launches. But otherwise, don’t even bother putting up a ‘Coming Soon’ page because that’s likely to send the wrong message. You might intend to launch your website within a month of creating the placeholder page, but three months later when visitors have come back once a week expecting to see a real site, it’s doing more harm than good. All a ‘Coming Soon’ page really says is ‘we know we need a website but we haven’t gotten around to it yet.’ Not exactly a great first impression. 8 DON’T USE A PLACEHOLDER WEBSITE COMING SOON
  • 13. CLEAN IT UP9 Now that we’ve run through a number of process related techniques that can help you help your development team build the best website possible, let’s delve into some more actionable tips for improving the conversion rate of existing websites. People are extremely impatient, especially when it comes to technology and the Internet. An insightful tweet from the twitterverse states: “before you marry a person you should first make them use a computer with slow Internet to see who they really are.” It’s funny, but also very true. People cannot stand anything broken on the Internet, whether it be a bad link, a 404 page, or worst of all, a form that won’t allow you to give your information to the company who wants it. If you haven’t recently updated or tested the content and technology of your website, there could be a disconnect that is costing you conversions. Poorly written headlines, missed calls to action and confusing forms (or ones that don’t work) could all be hindering the number of visitors you are converting to customers.
  • 14. PRO TIP: USE SIMPLE FORMS, CATCHY HEADLINES AND CALLS TO ACTION TO STREAMLINE THE USER EXPERIENCE. CATCHY HEADLINE TO THE POINT CONTENT SIMPLE FORMS CATCHY CALL TO ACTION
  • 15. PRO TIP: USE LANDING PAGES - IT’S JUST A SIMPLE PAGE ON YOUR SITE BUT IT WILL GREATLY IMPROVE YOUR CONVERSION RATE. In keeping with the theme of impatient Internet users, consider that your company’s website has between two to eight seconds to convince visitors to stay on your website. 10 USE LANDING PAGES That’s not very much time, which is why you should be using specific landing pages instead of sending every potential customer to your homepage. A landing page is an area where a visitor arrives after clicking a banner, a PPC ad, an email link or a search engine result. Instead of sending every person from the different funnels to the same page, you should develop specific pages for each group based on what you want them to accomplish once they arrive on your site. The messaging of each advertisement should match up with its destination landing page so visitors don’t get confused; landing pages should be very simple and leave no doubt in the visitor’s mind about what action you want them to take. LANDING PAGE
  • 16. DON'T OVERDO IT11 PRO TIP: PUT YOURSELF IN A VISITOR’S SHOES AND VIEW YOUR WEBSITE FROM THEIR PERSPECTIVE - DO THE ITEMS YOU WANT TO JUMP OUT AT PEOPLE ACTUALLY POP OR ARE THEY BURIED BENEATH THE CLUTTER? BE HONEST AND INTROSPECTIVE WHEN ASSESSING YOUR WEBSITE. Companies have a tendency to want to cram their websites full of as much visual stimuli as they can fit, but the truth is you should keep it simple. Your website visitors need to be able to find what they're looking for almost as soon as they begin navigating your site (or else they'll leave). Most of the time, your website will have one main conversion goal, but landing pages give you the opportunity to set up multiple conversion goals (buy a product, read a blog post, subscribe to newsletter). Your website still needs an aesthetically pleasing, user friendly homepage from which visitors can branch off to different areas of your site, but it does not need to tell visitors absolutely everything about your company and its products or services. It just needs to be inviting enough that they’ll want to find this information on their own rather than being immediately bombarded with it.
  • 17. Most people associate SEO with driving traffic, but implementation of solid on-page SEO tactics can also boost conversion. For example, the meta description tags that you control from your website’s backend are a vital component of search engine results pages (SERPs). Meta descriptions are under 100 characters and provide the perfect opportunity to sell would-be visitors on why they should visit a given page on your website. While filling out meta descriptions for each page on your website might seem inconsequential when you do it, they are an area that far too many websites completely ignore, so in reality it’s a quick and effective win. 12 BE MINDFUL OF BASIC SEARCH ENGINE OPTIMIZATION (SEO) SEO The same thing goes for page titles, H1 tags and keyword usage. These are relatively simple tasks to complete but they’ll go a long way in helping the right kinds of visitors arrive on your pages (the ones who are specifically looking for you and are thus more likely to convert than a more random visitor).
  • 18. PRO TIP: IMMEDIATELY IMPLEMENT BASIC ON-PAGE SEO FOR ALL OF YOUR WEBSITE’S PAGES. EVEN IF IT’S THE ONLY SEO-BASED TACTIC YOU USE, IT’LL BE WELL WORTH THE EFFORT. SEARCH KEYWORDS ENGINE RANKING
  • 19. GO MOBILE13 The world is going mobile. Smartphones, tablets, apps, Bluetooth - it’s staggering how quickly technology is evolving and making us more mobile every step of the way. Some of you are probably even reading this whitepaper from your smartphone or tablet! The mobile revolution is certainly happening for consumers so businesses need to keep pace or risk getting left behind by their competitors. One of the biggest ways to ensure your company maintains a consistent presence across all devices is to implement a website using responsive web design. A website built to be responsive will appear and function differently depending on the device a visitor is using to access the Internet. For example, visitors using a smartphone to access your domain will have an experience that’s specifically designed for the device they’re using, which means no pinching, zooming or misclicking on the smaller screen! Studies have shown that conversion can often take place on a series of different devices; a customer might stumble across your website while on their desktop at work but wait to make a purchase while using their tablet at home. If the customer’s experience is smooth on both devices, a conversion should be easy. But if the customer has trouble with your website on their tablet because you haven’t made the effort to ensure a consistent user experience, you’ll lose out on that conversion.
  • 20. PRO TIP: BE WHERE YOUR CUSTOMERS ARE AND DO WHAT THEY ARE DOING, WHICH IN THIS CASE MEANS EMBRACING OUR INCREASINGLY MOBILE WORLD.
  • 21. WEBSITE SPEED MATTERS14 57% SUCCESS... PRO TIP: WEBSITE SPEED IS NOT TRIVIAL, SO MAKE SURE YOUR DEVELOPERS ARE AWARE THAT YOU WANT TO MAKE YOUR SITE LOAD AS QUICKLY AS POSSIBLE. There’s no point in arguing that patience is a virtue because as discussed, Internet users are an impatient bunch and that’s not going to change. Studies have shown that of visitors get fed up and leave a page that takes longer than 3 seconds to load. Not only is your website’s speed absolutely critical to your conversion rate, it also plays a huge part in whether a visitor even engages with your content (if they click in for three seconds and leave, they aren’t even a real visitor). Since website speed is a rather technical matter, you should get your development team to take a look at optimizing your server setup, condensing your content elements and properly organizing your code. You can also consult Google’s resources on website speed.
  • 22. IT’S NOT ABOUT YOU15 PRO TIP: MAKE YOUR CUSTOMERS FEEL IMPORTANT AND LIKE THEY ARE PART OF THE WHOLE PROCESS OF DISCOVERING, LEARNING ABOUT AND PURCHASING YOUR PRODUCTS OR SERVICES. Push marketing is a thing of the past. It isn’t about you and your company anymore - it’s about the customers. More specifically, it’s about engaging with customers on equal footing. Yes, you still need information on your website about your company and products or services, but the focus of your content should be more engaging and personal - it should show customers how and why you can bring them value, not just tell them how great you are. Website visitors are much more likely to convert if it’s easy for them to see how becoming a customer of yours will bring them value beyond just their purchase.
  • 23. CONCLUSION: CONVERSION IS KING Whether you’re starting a website project from scratch or just looking to optimize your existing property, website conversion should be at the top of your list of areas to focus on. There are various ways to improve conversion, it’s cheaper than some other traffic generating tactics and at the end of the day, a good conversion rate is going to make every other strategy you’re using look that much better - without conversion, there isn’t a marketing strategy in the world that can make businesses money.
  • 24. ABOUTWSI WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online. Over the last 20 years, WSI has won multiple digital marketing awards for our solutions by adapting to the constantly shifting landscape of the Internet. We take pride in helping businesses make the most of the dollars they spend on digital marketing. Ready to move ahead and discuss a project with a local Digital Marketing Consultant? Get in touch with one of our experts now by visiting www.wsiworld.com/get-in-touch-with-an-expert.