The document discusses common UX/UI mistakes to avoid on websites, including clickable areas that are too small, text blocks that are too large and lack headings, inconsistent naming of elements, requiring too much registration for features, overcomplicating the design, and having broken links. It provides recommendations to enlarge clickable areas, focus on important elements with headings and whitespace, use consistent naming, only require registration where needed, keep designs simple, and set up redirects for removed pages. The conclusion emphasizes that UX/UI involves complex issues and to hire professionals if website issues persist.

1. The most common
UX/UI mistakes to
avoid in your
website

2. A little bit about me…
plus.google.com/+HeadchannelCoUk
Beata Green
Strategy Director, HeadChannel
linkedin.com/company/headchannel
facebook.com/HeadChannel

3. Until recently the most important feature differentiating
a good and a bad website was their design

4. Since the appearance of mobile devices
the emphasis has moved to UI/UX

5. User eXperience…
…involves a person's
behaviour, attitudes, and
emotions towards using a
particular product, system or
service.
User Experience includes the
practical, experiential,
affective, meaningful and
valuable aspects of human–
computer interaction and
product ownership.”
WIKIPEDIA

6. that make some major errors in UX
However we still can find websites

7. Click Here
You can really create a connection with your audience
by putting some thought into the smallest details.
Carefully craft your copy across the customer journey
(from Google search to website and email) to ensure a
consistent tone of voice and extend your customer
service to each and every touch point. Often adding
some informality (and even humour when appropriate)
can turn prospects into customers.
#1 - Clickable areas too small

8. #2 – text blocks too large, and without headings

9. #3 – Inconsistency in the naming of elements
Events.html

10. #4 – Too many features requiring registration

11. #5 – Overcomplicating

12. #6 – Forgotten links pointing nowhere

13. So what to do?

14. #1 - Enlarge the click areas
Comments
Even if you can’t
enlarge the text try
to increase the
clickable area
around it

15. #2 – Focus the attention on the most important elements
on your page using headings and white space
1
2
3
4

16. #3 – Use the same names for the same
things on your website
Events.html
Events
See more events we that
we organised last year.

17. #4 – Use the registration and log-in pages
only for the features that really need it

18. #5 – Try to keep everything simple

19. #6 – 301 redirects allow users to land where they
wanted even after the page has been removed

20. If you can find more mistakes on your
website than those listed here…
…they may worsen your conversion

21. UX/UIis a complex subject
involving IT, sociological and psychological issues

22. If your UX/UI issues are
getting you down
the answer is to hire
a professional team
Thank you