Retail highlight on Great Places To Work at RLS

3. SOME
KEY
QUESTIONS

4. Are organizations that are great workplaces more successful as well?
What is a great workplace? What can organizations do to create and sustain a great
workplace culture?
Is it easier for small sized organizations to create & sustain a great workplace in retail
sector?
Do organizations that are great workplaces in retail sector face lesser attrition?
Do organizations that are great workplaces in retail sector attract more talent through
internal referrals?
Do organizations that are great workplaces in retail sector offer longer vacations to their
employees?

5. What is a great workplace?

6. A GREAT WORKPLACE IS ONE WHERE EMPLOYEES
TRUST THE PEOPLE THEY WORK FOR, HAVE PRIDE
IN THE WORK THEY DO AND ENJOY THE PEOPLE
THEY WORK WITH.
Trust
Employees
3 Key Relationships 



Credibility
Respect
Fairness
 Relationship With
Management
Pride
 Relationship With
Job
Camaraderie
 Relationship With
Other Employees
Any workplace can be measured through five dimensions: credibility, respect and
fairness (which are attributes of trust), as well as pride and camaraderie.

7. Credibility
Two Way Communication
Manager’s Competence
Integrity – Reliability Of Management
Respect
Professional Support
Collaboration
Demonstrated Caring
Fairness
Equity
Impartiality
Justice
Pride
For The Job
About My Team
With The Organization
Camaraderie
Individuality Is Valued
Welcoming Atmosphere
Part Of Something Larger
T
R
U
S
T
We survey over 12
million employees
from over 7000
organizations in 50
countries every
year

8. What can organizations do
to create and sustain a great
workplace?

9. A great workplace is where you achieve organizational objectives with
employees who give their personal best and work together as a team/family
— all in an environment of trust.
inspiring
achieve organizational
objectives
help people see how they contribute
to an organization’s higher purpose
hiring
thanking
hire people with gifts/talents who fit
into the culture to contribute to the
organization’s growth
show appreciation regularly
and in unexpected ways
caring
celebrating
offer distinctive benefits
that respond to people’s needs, show concern in
times of crisis
celebrate organizational and work group
successes in distinctive and unusual ways
Trust
sharing
share rewards of mutual
efforts equitably with all who
helped produce those results
and with communities
developing
help people nurture their gifts to grow
professionally and personally
work together as a
team/family
give their
personal best
listening
be accessible so people can
ask questions, make
suggestions and
express concerns
speaking
provide information honestly
and transparently so people
can contribute creatively to
the organization’s efforts

10. Culture Assessment: Great Place To Work® People Practice© Framework©

11. Are organizations that are great
workplaces more successful as
well?

12. ORGANIZATIONS THAT ARE GREAT
WORKPLACES OUTPERFORM THE MARKET BY
3 TIMES
These organizations
are also more
productive, innovative,
sustainable, have 50
percent less employee
turnover, and
significantly lower
costs
Independent research studies in the US, India and other parts of the world
have concluded that organizations that were identified as great workplace
by Great Place To Work® Institute, also outperform market by 3 times.

13. How do we assess organizations for
the research study - India‟s Best Retail
Companies To Work For?

14. REACH OUT TO ORGANIZATIONS
TO PARTICIPATE
Inspire organizations to create & sustain a great workplace and register to
undergo a Great Place To Work® Assessment. Around 50 organizations
from retail sector reached out to Great Place To Work® Institute in 2013-14
to undergo a Great Place To Work® Assessment.

15. ASSESS ORGANIZATIONS
TRUST INDEX©
2/3RD WEIGHTAGE
An employee survey
questionnaire that captures
responses through 56
statements based on Great Place
To Work® Model©
Contains two open-ended
questions on areas of strength
and areas of improvement
CULTURE AUDIT©
1/3RD WEIGHTAGE
An in-depth tool to understand
various people practices at the
organization.
Covers nine practice areas as per
the Great Place To Work®
Framework©
Assess participating organizations by administering Trust Index©
Employee Survey and Culture Audit© People Practice Assessment - a two
lens model that measures employees‟ perceptions and assesses
management practices.

16. OFFER ASSESSMENT FEEDBACK
REPORTS
Based on the measurement and assessment, offer organizations feedback
and insights to help them create & sustain a great workplace.

17. RECOGNIZE BEST (TOP 10) RETAIL
COMPANIES TO WORK FOR
Based on the measurement and assessment, recognize & celebrate
organization that are great workplaces in our Best Workplaces Lists.

18. What kind of organizations are these?

19. ORGANIZATIONS OF ALL SIZES CAN BE GREAT
WORKPLACES
3
1
3
16
7
1
1
10
4
2
< 500
Employees
500-1000
Employees
1001-2000
Employees
2001-5000
Employees
5001-10000
Employees
> 10000
Employees
REST
BEST
Organizations that are great workplaces were found to be
distributed across various size based categories. Number of
employees includes full-time as and part-time employees.

20. 46 PERCENT OF THE EMPLOYEES ACROSS
THESE ORGANIZATIONS ARE 25 YEARS OLD
OR YOUNGER
35 Years or Older
13%
26 Years to 34 Years
41%
25 Years or Younger
46%
Across these organizations, 87 percent of the employees are
younger than 35 years and 46 percent of the employees are 25
years old or younger.
All analysis is based on data from 31 organizations that successfully completed the assessment.

21. MOST EMPLOYEES HAVE BEEN WITH THEIR
ORGANIZATIONS FOR LESS THAN 2 YEARS
68 percent of the employees at across these organizations from
retail sector have been with their current organization for less
than 2 years.

22. FEWER WOMEN AT WORK IN RETAIL, YET
BOTH GENDERS HAVE SIMILAR PERCEPTION
LEVELS
Around 82 percent of the employees at these organizations from
retail sector are men. There is no significant difference in overall
positive perception levels of men and women and both are equal
in terms of their perceptions around their workplace.

23. What did we find?

24. PERCEPTIONS REMAIN UNCHANGED FROM
LAST YEAR
74%
2013
74%
2014
74 Percent of the employee perceptions were positive in 2013 and
there is no change in the same in 2014.

25. REST ARE NOT SIGNIFICANTLY BEHIND THE
BEST
88
81
77
70
Grand Mean
Overriding
BEST
REST
Scores above represent percentage of positive responses. Grand
Mean is the average of 56 core statements in the Trust Index©
Employee Survey questionnaire and Overriding is a statement –
“Taking everything into account, I would say this is a great place
to work.”

26. BEST WORKPLACES FACE LESSER ATTRITION
58%
50%
UNIVERSE
TOP 10
Percentage of organizations with 25%+ attrition rate.
Universe: 31 organizations that successfully completed the assessment.

27. BEST WORKPLACES HIRE MORE THROUGH
INTERNAL REFERRAL
39%
50%
UNIVERSE
TOP 10
Percentage of organizations with 25%+ of the employees hired
in last 12 months through internal referral.

28. SENIOR MANAGEMENT AT BEST WORKPLACES
TAKE HIGHER RISK ON PAY
65%
90%
UNIVERSE
TOP 10
Percentage of organizations where 15%+ of the CTC for senior
management is variable.

29. MOST BEST WORKPLACES OFFER BIGGER PAID
VACATIONS
70%
90%
UNIVERSE
TOP 10
Percentage of organizations that offer 20+ days of paid vacation
in one year.

30. AT MORE BEST WORKPLACES, EMPLOYEES
USE FLEXIBLE TIME SCHEDULES
61%
80%
UNIVERSE
TOP 10
Percentage of organizations where employees are using flexible
time schedules.

31. VARIABLE PAY FOR ALL EMPLOYEES IS
LINKED TO ORGANIZATION‟S PERFORMANCE
39%
50%
UNIVERSE
TOP 10
Percentage of organizations where variable pay for all employees
is linked to organization and business or team performance.

32. BEST WORKPLACES ARE MORE CONCERNED
ABOUT HEALTH OF THEIR EMPLOYEES
48%
80%
UNIVERSE
TOP 10
Percentage of organizations that have a plan for annual health
check-ups.

33. MORE BEST WORKPLACES ARE FOCUSED ON
DEVELOPING THEIR EMPLOYEES
58%
70%
UNIVERSE
TOP 10
Percentage of organizations where individual development plans
are drawn for employees across all levels.

34. BEST WORKPLACES ASK FEWER EMPLOYEES
TO LEAVE
35%
20%
UNIVERSE
TOP 10
Percentage of organizations with 5%+ involuntary separations.

35. MORE BEST WORKPLACES PAY BETTER AT
SUPERVISORY LEVEL
19%
40%
UNIVERSE
TOP 10
Percentage of organizations that have INR 5 lakhs+ CTC for
employees at „supervisory‟ level in their first year.

36. What are the differences between the
best and the rest? – employee
perception areas where the difference
between the best and the rest is
highest.

37. People here are paid fairly for the work they do.
Best
72
Best People
Practice
To facilitate asset building, employees above assistant managerial positions at
Titan can buy assets up to INR 6 Lakhs once in every 5 years. The ownership of
these assets remain with organization for a period of 5 years and post that the
employees can transfer the ownership by paying as less as 5% of the purchase
value.
Scores above represent percentage of positive responses.
Rest
56

38. We have special and unique benefits here.
Best
73
Best People
Practice
Super Fridays: At Puma Sports, every second and third Friday can be considered
as half day by employees so that they can address to their domestic chores on a
weekday itself and spend more time with family on weekend.
Scores above represent percentage of positive responses.
Rest
57

39. Management delivers on its promises.
Best
76
Best People
Practice
At Jubilant FoodWorks, employees across all levels post their suggestions around
improving productivity on an online website. Such a suggestion is called
„Sankalp‟ and employees can track the progress on approval status of their
suggestions. This year alone, of more than 3000 suggestions that were received,
over 300 were approved for implementation.
Scores above represent percentage of positive responses.
Rest
60

40. I feel I receive a fair share of the profits made by this
organization.
Best
69
Best People
Practice
LEAP: At some Titan stores, all employees are offered a share in store revenue if
the store achieves its goals. Greater the achievement, greater the percentage of
store revenue given away as incentives. This is equally distributed among all the
store employees.
Scores above represent percentage of positive responses.
Rest
55

41. Management's actions match its words.
Best
77
Best People
Practice
Levi Strauss not just talks green but practices it too. They are committed to
responsible procurement and efficient use of forest products. Since the early
1990s, they‟ve had a Sustainable Forest Procurement Policy that applies to all
forest products they may procure, including paper, product packaging and
hangtags, corrugated, construction and decoration materials, and furniture.
Scores above represent percentage of positive responses.
Rest
62

42. What moves the needle the most in
retail industry?

43. There are opportunities here for
my career growth. (0.64)
This is a fun place to work.
(0.61)
I'm proud to tell others I work
here. (0.64)
Key
Drivers
Performance of employees here
is fairly evaluated. (0.61)
There is a "family" or "team"
feeling here. (0.62)
Figures in the brackets indicate coefficient of correlation with
the overriding statement – “Taking everything into account, I
would say this is a great place to work.”

44. There are opportunities here for
my career growth.
I'm proud to tell others I work
here.
Retention
Drivers
There is a "family" or "team"
feeling here.
Employee perception variables with high correlation with
employee perception variable indicating retention - "I want to
work here for a long time."

45. Key things to remember.

46. Creating & sustaining a great workplace has significant business benefits.
Creating & sustaining a great workplace should be made one of the top 3
organizational goals.
Fairness - driven by integrity, equity (equal treatment) and impartiality
differentiates the best workplaces from the rest.
Before an organization become a great place to work, it will have to create the
right foundations of a good place to work - share wealth, role-modeling by
managers, demonstrate caring and practice candidness in communication.
Having created a good foundation aim to be a great place to work by building
equity (equal treatment), pride, caring, fun, appreciation and fair performance
evaluation.

47. Great Place To Work® Institute works with over 7000 organizations
globally every year to help them assess & change their workplace culture
and learn & share about creating & sustaining a great workplace. We
also identify & recognize great workplaces across the globe in our Best
Workplaces Lists. Start your journey towards creating & sustaining a
great workplace. Get in touch to undergo a Great Place To Work®
assessment.
Reach out to us at IN_greatplace@greatplacetowork.com

49. www.greatplacetowork.in