2. To gain feedback from our audience we had firstly
produced a presentation with all our ideas and
briefings of our adverts this was just a starting point
to our planning, we had then realised that we
hadn’t produced the right outcome and it would be
very hard to do some of the things we wanted, so
we got rid of our presentation and started again
from scratch, after producing the adverts we had
allowed our peers to watch the advert and had
given them a questionnaire to fill in alongside, this
was our source of feedback and from here the
questionnaire practically told us the changes that
had needed to be made.
4. We had received both positive and negative
feedback from our audience; we kept the positive
feedback aside and acknowledged the negative
deeply to see where we could improve on it to get
an even better outcome.
The negative feedback that was given by our peers
we had worked on, to progress further and make
improvements, the reason why we had taken
feedback from our peers rather than teachers was
because they were a targeted audience for our
product and therefore their opinions would be the
ones that would impact our adverts.
5. Here are some quotes from the positive
feedback: “Sponsorship is really good like how
you’ve gone for the fast pace, its original”...
“Good music choice used on sponsorship”...
“Advert 1, a lot if dialogue, which is good and
engaging”... “Advert 2 is funny and the
homosexual character used is a good way to
attract audience attention”. Moving on to the
negative feedback: “Advert 1 gets a bit boring
and has that annoying alarm at the start”...
“Your advert 1 is incomplete but still needs a bit
of a kick to it e.g. effects”...
6. “Advert 2 was quite hard to understand it skips
straight from indoors to outdoors and its very
noisy due to the wind, that needs to be
sorted”... “Don’t like the sound or look of the
homosexual character” and many more negative
comments were received, we had taken all of
them into account and decided what changes
had needed to be made and which scenes
needed to be cut or completely deleted for the
sequences to flow together and make sense.
7. When we first started planning in making adverts, our
sponsorship and two adverts were three separate things,
we had to present our ideas back to the class, and by
having their feedback resulted in us doing something
totally diverse to what we had started with, in my opinion
the feedback made us succeed our objectives and
improve because it allowed us to merge all our ideas and
one product into three different forms of advertisement.
Our demographic to which the planning had been shown
to where students aged 17-18years, both males and
females, therefore by having their feedback made us
think a bit more inside of the box and become more
realistic in equipment and use of technology we had
access to.
8. According to some people’s views our product
did target them as individuals and they said they
would go out and buy the product because of
our adverts and the appearance of the bottle,
because by looking at the bottle it does not look
cheap and nor does it look highly expensive, also
the bottle being quiet simple with the product
name on in bold ‘Boo’ they had seemed to like.
So in this case I would think that our chosen
product we advertised would be successful to
sell in the market industry.
