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Socialize your app to drive app discovery and user engagement


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How to use social to improve engagement and discoverability of your application.

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Socialize your app to drive app discovery and user engagement

  1. 1. Uncover The Mobile Black Box Socialize Your App To Drive Discovery and User Engagemen Isaac Mosquera Director, Mobile @imosquera #sharethis 1
  2. 2. ShareThis ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS 2
  3. 3. A few things about me Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers Co-founder of, DIY website for building 100% native apps 3
  4. 4. Connect. Engage. Increase. CONNECT ENGAGE INCREASE Did you know? Did you know? The mobile web is twice as social as desktop. Adults spend an average of 141 minutes a day using their mobile devices Did you know? 50% of the US population will share on smartphones in 2014 4
  5. 5. CONNECT CONNECT ENGAGE • KNOW YOUR AUDIENCE • CONTENT CATEGORIES Did you know? INCREASE Moms are 3x more social than anyone else. 5
  7. 7. CONNECT – Know your Audience What is your app all about? Who is your target market? 7
  8. 8. CONNECT – Matching Social Channels CHANNELS Arts & Entertainment Category should match Technology the social channels in your app Health Family and kids Food and drinks 8
  9. 9. ENGAGE CONNECT ENGAGE • RIGHT TIME • ENGAGEMENT TYPES Did you know? INCREASE High volumes of shares occurs at 6pm 9
  10. 10. What is the potential?
  11. 11. What is the potential? ● Tablet 45% growth year-overyear w/ data growing 118% ● iPhone growing 21% with data 81%
  12. 12. ENGAGE – SOCIAL TOOLS Things to think about before adding your social tools: • App Real Estate • Performance • Connectivity 12
  13. 13. Help your users help you Don’t be afraid to ask
  14. 14. Make Sharing Easy Native Single Sign On Web Module Authentication
  15. 15. ENGAGE – Playstation’s new controllers 15
  16. 16. Make Sharing Easy Don't create unnecessary roadblocks
  17. 17. ENGAGE – THE RIGHT TIME Average Shares per Day Engage your MOBILE Audience at the Right Time SU M TU W TH F SA Average Shares by Time of Day 12am-5:59am 6am-11:59am 12pm-5:59pm 6pm-11:59pm 17
  18. 18. ENGAGE – Engagement Types Other ways to keep users engaged @UserName #hashtag 18
  19. 19. ENGAGE – MULTI-SCREEN PLATFORMS • Device Device • Tracking across platforms Importance of Multi-Screen Engagement • Content availability in different formats 19
  20. 20. INCREASE CONNECT ENGAGE • SOCIAL BUTTONS • ANALYTICS Did you know? INCREASE 81% of video views are social 20
  21. 21. INCREASE – SOCIAL CHANNELS SHARES BY CHANNEL Don’t forget mobile specific channels such as SMS that garner almost half of all shares on mobile. Other 23% 45% Facebook SMS 11% 12% 9% Email Twitter 21
  22. 22. INCREASE – You can only improve what you measure Most Shared Content 22
  23. 23. Help your users help you Track failure as much as you track success
  24. 24. USE CASE - EVALUATING DJ LOBO’S SOCIAL CYCLE DJ Lobo is NYC’s #1 Tropical Music DJ for La Mega 97.9, mixing top hits from salsa, tipico, bachata, merengue, ra ggaeton, hip-hop to house. CONNECT ENGAGE PROBLEM: Looking for a social solution to • Unlock content that only lives within the app and not on web • Build a community within the app • Track trending content INCREASE 24
  25. 25. CONNECT Audience: Latin music lovers all over the world Customized solution that allowed his users to share every mix 25
  26. 26. ENGAGE Like DJ Lobo keeps his users engaged by creating a feedback loop by sending notifications to users who have shared, liked or commented his music. NOTIFICATIONS 26
  27. 27. INCREASE USAGE Notifications Drive Shares SHARES Shares Drive Usage NOTIFICATIONS SU M TU W TH F SA 27
  28. 28. INCREASE – Highly targeted notifications Shares Drive Usage 28
  29. 29. TAKEAWAYS Gain the trust of your users Make sharing easy Make your notifications highly targeted Connect. Engage. Increase Remove unnecessary road blocks Increase your users trust
  30. 30. Questions for Prizes 1 What hours of the day does most sharing happen on mobile? 2 How much more social are moms than other users? 30
  31. 31. QUESTIONS 31
  32. 32. THANK YOU! Isaac Mosquera Director, Mobile @imosquera #sharethis 32