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Be Nice Or Leave

  1. BE NICE OR LEAVE: A guide to being social
  2. Twitter backchannel: #springfaris
  3. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6 MILLION PHOTOS UPLOADED EVERY DAY 11.2 MILLION ENTRIES ON THE SITE 15 MILLION REVIEWS
  4. s but on be not on emerging technologie “Our focus should of tices.” – Henry Jenkins, Professor emerging cultural prac When Old e Culture: , MIT and author of Convergenc Comparative Media and New Media Collide!
  5. When did we start trusting strangers? Universal McCann - US January 2009
  6. TRADE CONTROL FOR INFLUENCE
  7. You EXPECT your VOICE to be HEARD
  8. Communities already exist Instead, think about how you can help that community do what it wants to do. Mark Zuckerberg, CEO Facebook
  9. 34
  10. 34
  11. faris@mccann.com farisyakob.com @faris

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  • elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.




















































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