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The Future of
Mobile/Tablets
    By	
  Elizabeth	
  Ginart	
  
             02/04/13	
  
What is the Future usage of
           Mobile & Tablets?
•  In	
  2012	
  	
  44%	
  of	
  US	
  adults	
  have	
  smartphones	
  up	
  from	
  
   35%	
  in	
  May	
  of	
  2011	
  according	
  to	
  a	
  survey	
  done	
  by	
  
   Mobile	
  News.	
  

•  	
  In	
  2013	
  50%	
  of	
  US	
  adults	
  own	
  either	
  a	
  smartphone	
  or	
  
   tablet.	
  

•  	
  66%	
  of	
  those	
  owners	
  access	
  the	
  internet	
  on	
  their	
  
   device.	
  

•  	
  By	
  2016	
  nearly	
  3	
  in	
  5	
  consumers	
  will	
  have	
  
   smartphones.	
  
How much do People use their Mobile?
How has Mobile/Tablet usage
       impacted Web Design?
Web	
  Designers	
  have	
  to	
  tune	
  up	
  their	
  skills	
  by	
  now	
  
learning	
  different	
  languages	
  to	
  make	
  their	
  sites	
  
versatile	
  and	
  compatible	
  by	
  variety	
  of	
  platforms.	
  
	
  
How has mobile usability
       changed?
What modern technologies are
        being used to access all devices?

All	
  Responsive	
  Web	
  Designs	
  are	
  being	
  used	
  to	
  	
  
build	
  websites	
  that	
  are	
  future	
  proof	
  in	
  order	
  	
  
to	
  do	
  it	
  once	
  with	
  ability	
  to	
  rebuild	
  when	
  needed.	
  They	
  	
  
are	
  build	
  with	
  versatility	
  and	
  accessibility	
  for	
  many	
  different	
  
platforms.	
  It	
  ensures	
  user	
  happiness	
  as	
  well!	
  
	
  
What are two good examples of websites
 that don’t work well on mobile devices?




         Mashable	
  is	
  user	
  friendly	
  with	
  big	
  buttons	
  
         	
  
         Accessible	
  in	
  all	
  browsers	
  
         	
  
         Easy	
  to	
  find	
  what	
  you	
  need	
  
         	
  
Food Network
	
  

	
  

	
  

	
  

	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Vertical	
  Navigating	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Buttons	
  easily	
  clickable	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Easy	
  to	
  find	
  what	
  you	
  need	
  	
  
What are two bad examples of websites that
      work well with mobile devices?




                 Overall	
  bad	
  site	
  for	
  mobile	
  
                 	
  
                 Text	
  too	
  small	
  to	
  read	
  
                 	
  
                 Poor	
  navigation	
  
Jeep




Overall	
  bad	
  site	
  for	
  mobile	
  
What do I recommend businesses to do
 to ensure mobile/Tablet compatibility?

 •  Go	
  mobile	
  first!	
  

 	
  

 	
  

 	
  It	
  ensures	
  accessibility,	
  versatility,	
  viability	
  and	
  
 capturing	
  a	
  broader	
  audience	
  to	
  your	
  website.	
  
References
•  http://www.smartinsights.com/mobile-­‐marketing/mobile-­‐
   marketing-­‐analytics/mobile-­‐marketing-­‐statistics/	
  

•  	
  http://mashable.com/2010/04/13/mobile-­‐web-­‐stats/	
  

•  http://www.webpagesthatsuck.com/dailysucker/2012/03/19/the-­‐5-­‐
   worst-­‐mobile-­‐websites/	
  

•  	
  http://torsionmobile.com/tag/bad-­‐mobile-­‐websites/	
  

•  	
  http://www.journalism.org/analysis_report/future_mobile_news	
  

•  	
  http://jeffwhite34.com/tag/mashable/	
  

•  	
  http://www.netmagazine.com/features/mobile-­‐first	
  

	
  

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Ginart elizabeth mobile presentation2

  • 1. The Future of Mobile/Tablets By  Elizabeth  Ginart   02/04/13  
  • 2. What is the Future usage of Mobile & Tablets? •  In  2012    44%  of  US  adults  have  smartphones  up  from   35%  in  May  of  2011  according  to  a  survey  done  by   Mobile  News.   •   In  2013  50%  of  US  adults  own  either  a  smartphone  or   tablet.   •   66%  of  those  owners  access  the  internet  on  their   device.   •   By  2016  nearly  3  in  5  consumers  will  have   smartphones.  
  • 3. How much do People use their Mobile?
  • 4. How has Mobile/Tablet usage impacted Web Design? Web  Designers  have  to  tune  up  their  skills  by  now   learning  different  languages  to  make  their  sites   versatile  and  compatible  by  variety  of  platforms.    
  • 5. How has mobile usability changed?
  • 6. What modern technologies are being used to access all devices? All  Responsive  Web  Designs  are  being  used  to     build  websites  that  are  future  proof  in  order     to  do  it  once  with  ability  to  rebuild  when  needed.  They     are  build  with  versatility  and  accessibility  for  many  different   platforms.  It  ensures  user  happiness  as  well!    
  • 7. What are two good examples of websites that don’t work well on mobile devices? Mashable  is  user  friendly  with  big  buttons     Accessible  in  all  browsers     Easy  to  find  what  you  need    
  • 8. Food Network                                                                                  Vertical  Navigating                                                                                                            Buttons  easily  clickable                                                                                                        Easy  to  find  what  you  need    
  • 9. What are two bad examples of websites that work well with mobile devices? Overall  bad  site  for  mobile     Text  too  small  to  read     Poor  navigation  
  • 10. Jeep Overall  bad  site  for  mobile  
  • 11. What do I recommend businesses to do to ensure mobile/Tablet compatibility? •  Go  mobile  first!        It  ensures  accessibility,  versatility,  viability  and   capturing  a  broader  audience  to  your  website.  
  • 12. References •  http://www.smartinsights.com/mobile-­‐marketing/mobile-­‐ marketing-­‐analytics/mobile-­‐marketing-­‐statistics/   •   http://mashable.com/2010/04/13/mobile-­‐web-­‐stats/   •  http://www.webpagesthatsuck.com/dailysucker/2012/03/19/the-­‐5-­‐ worst-­‐mobile-­‐websites/   •   http://torsionmobile.com/tag/bad-­‐mobile-­‐websites/   •   http://www.journalism.org/analysis_report/future_mobile_news   •   http://jeffwhite34.com/tag/mashable/   •   http://www.netmagazine.com/features/mobile-­‐first