Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

sharing in-a-device-first-world-modeveast-presentation

695 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

sharing in-a-device-first-world-modeveast-presentation

  1. 1. Sharing Device-First Content with The World @sshadmand #modeveast
  2. 2. Introduction
  3. 3. Me Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of AppMakr.com, DIY website for building 100% native apps Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
  4. 4. ShareThis ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS
  5. 5. The Market Where the market headed and what is the potential.
  6. 6. 150 Times phones are checked per day
  7. 7. Channels The infrastructure to manage the connections
  8. 8. Channels +14% Weekday 5PM for Retweets 1-3PM for clicks 79% More likely to use Multiple times a day
  9. 9. Channels +32% Weekdays 1PM for Shares 3PM for clicks 78% of users access FB on mobile
  10. 10. Channels Thurs./Sat. 2-4PM 8-11PM 300% More likely to use post on mobile
  11. 11. Device ... Mobile ^...
  12. 12. Feeding the beast Pushing more and more data to the channels.
  13. 13. Tablets 45% adoption growth yearover-year Data growth 118%
  14. 14. Smartphones and Featurephones 21% adoption growth yearover-year Data growth 81%
  15. 15. Wearables 300% Growth in Sales in 2012 wearables sold 8.3M 64M sold within 4 years
  16. 16. TVs, Cameras, and Consoles 50% tablets and phones used with TV internet connected TVs 307M
  17. 17. Bikes, Vehicles, and Bikes 50% cars connected by 2015 Nest Thermostats Shipped per month 40K
  18. 18. Machine to Machine Modules 5% internet enabled Annual Growth 36% 89% data growth
  19. 19. ReThink the Share Not just P2P
  20. 20. Active Sharing
  21. 21. Passive Sharing
  22. 22. Heterogenous M2M-Esque Sharing
  23. 23. Sharing What does sharing mean in a device saturated world.
  24. 24. Web Share
  25. 25. Mobile Web Share
  26. 26. Mobile: OS Level
  27. 27. Mobile: App Level
  28. 28. Deep Linking URL
  29. 29. Deeplinking
  30. 30. The Multiverse: Linking to Apps
  31. 31. Mobile: Custom
  32. 32. Emailers
  33. 33. Notifications
  34. 34. Wearables
  35. 35. Large item Peripherals
  36. 36. Consoles
  37. 37. Bridge Gaps A story now spans devices and their inherent interfaces, how do you play nice.
  38. 38. Bridge Gaps ● Cookies aren’t guaranteed ● Either are device IDs ● Different IDs across devices ● Interfaces won’t match ● Content may not live on web
  39. 39. What to Share
  40. 40. Help your users help you Don’t be afraid to ask
  41. 41. Help your users help you Minesweeper Reloaded
  42. 42. Help your users help you Give them something to talk about
  43. 43. Help your users help you
  44. 44. Help your users help you
  45. 45. Make Sharing Easy Don't create unnecessary roadblocks
  46. 46. Make Sharing Easy Native Single Sign On Web Module Authentication
  47. 47. THANK YOU! Sean Shandmand sean@sharethis.com

×