Next Wave Shopping & Commerce - Point Inside
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Next Wave Shopping & Commerce - Point Inside
- 2. Mobile Shopper Engagement Todd Sherman, CMO todd@pointinside.com
- 3. ➠ 80% use mobile to Shoppers assist with shopping ➠ >90% of retail in stores Retailers ➠ Turn shoppers into a powerful audience ➠ Need better ways to connect with shoppers Advertisers ➠ Feedback to understand what’s working
- 4. Connects shoppers with retailers and brands in-store in real-time Unique technologies Indoor maps Product locations Shopper locations Hyper-local, targeted private ad network
- 5. Marketing Opportunity Connect at every decision point Deep understanding of shoppers Hyper-local, highly relevant ad network with targeting based on: Shopping list Past purchases Location both in-store & out Campaign effectiveness Closed-loop analytics to understand and improve campaign effectiveness
Editor's Notes
- Introduce myselfWhat point inside does
- The challenge/problemWe are at the center of a new three-way relationship between shoppers, retailers and advertiser – the numbers are astoundingThe way people use computing and how they have communicate has changed. And fast. 80% use mobile to assist with their shopping. That’s not using a mobile device for ecommerce – that’s actuallygoinginto a physical store, doingresearch and using the device to help make a decision on what to buy; in fact, they have an expectation thattheyshouldbe able to use theirdevices to help them shop. It’sbecome the default device, evenwhile at home. Basically, shoppers have smartphones and they are not afraid to use them.Add to that the factthat more than 90% of puchasesstillhappen in the store – soretailers have an amazing audience – and becausethey are already shopping, they are extremelypredisposed to buysomething – theywant to buysomethingThroughsmartphones, retailers are turningtheseshoppersinto an audience, much in the samewayThis creates an opportunity for advertisers – whoa a prequalified audience, a way to connect and, because of the technologies available, a wayCreates an amazing opportunity to engage shoppers. I don’t need to go into how smartphones and mobile devices are changing the way people shop – that means looking for products, product information, etc. – and how the smartphone has become the go-to computer – always with you, always on, always connected. I think a study will show that on Mazlovs needs – you’ll forget your wallet, car keys and even your kids before your smartphone.
- Point inside Is making these connections happen.Our platform, simply put, takes advantage of new shopper behaviors, the smartphone as a device that enable connections with shoppers while they are in-store and a number of technologies that we have developed, including indoor maps (down to the aisle level), understanding product locations (through integrations with retailers back-end systems), multiple technologies to understand where the shopper is in the stores, and then overlay on this an extremely targeted ad network for brands and manufactures.Point Inside is offering a way for retailers and advertisers to enagage their audiences in a new and powerful way.To show you how all that comes together, here is a short video:
- So – what does this mean for marketers and advertisers?Basically – we are taking advantage of shopper’s new behaviors, providing them a number of very helpful services, which in turn allows us to understand them much better so that we can provide them offers that are exactly what they are looking for. And opening all that up to advertisers to take advantage of.From a shopper’s perspective, they see the deals they are interested in and will act on – and don’t have to wade through the 10,000 deals a typical grocer is offering any given day.To be clear, these capabilites are integrated into retailers’ branded apps. If you’re Target, these are part of their award winning app.We connect at every place a shopper is making a product decision – whether it’s in the home making a shopping list, on the go, or in the store.We take advantage of deep understanding of shoppers to deliver highly targeted ads. We know their immediate purchase intents, we know what their past buying habits, we know where they are including the aisle in the store (an offer for you while you are in Aisle 2 for a product your are interested in that is in Aisle 2 is powerful); and we know what works – how all of that related to what the shopper will click on, what they did click on, and what they purchased. We’ll even know which typed of offers work better for which shoppers.And that means reports on what’s going on… we get a lot of data and put it right back to work within the system.The model varies from retailers already have relationships with brands and want to manage the private ad network to those who want to outsource the management of the network to Point Inside or another company. Close:Point Inside is brining together new shopper behaviours (with smartphones in shopping), key powerful technologies, and creating an opportunity for marketers to more effectively engage their customers. It’s where marketing is crashing into engagement, and becoming the same thing. And it’s only advertising if it’s not presonally relevant to you. Then it becomes helpful.Part of what we are doing is eliminating the “did you find everything you were looking for” question – the one that rarely has a good outcome.