iMedia Brand Summit - Sept 2010 With the mobile Internet now ubiquitous and the digital living room becoming a reality, consumers have real-time access to compelling content from virtually anywhere. Almost every second of every day, they are bombarded with advertising, social media, and branded content. This access overload has created a more discerning consumer with a shorter attention span. So while brands have more opportunities to reach their target audiences, it is increasingly difficult for these companies to genuinely break through and make a meaningful impact. In this new installment of Hope Beyond the Hype, Jeff Rosenblum, founding partner of Questus, interviews industry leaders to gain insight into the changing attitudes of consumers and the emerging tools that marketers can leverage to build relationships in an age of constant connectivity. Experts from the marketing and media worlds will address the increasing fragmentation of the media ecosystem and provide actionable advice for cutting through the clutter to capture attention and build loyalty.

1. Capture the Hearts and Minds of Consumers Jeff Rosenblum Founding Partner Questus

2. Terrible Idea [ter-ri-ble i-de-a] Noun: Starting a presentation or wedding toast with a Dictionary Definition See also: Rhyming wedding toast poem given by two people reading off a folded sheet of paper

3. Irony [i-ron-e] Noun: Jeff Rosenblum playing the role of school teacher

4. The Bribes

5. Please turn off your smartphones and introduce yourselves

6. The Panelists

7. Phil Smolin GM, Platform Solutions Turn Inc.

8. Jordan Berg Co-Founder Questus

9. Brian Wallace VP, Media & Digital Marketing RIM/Blackberry

10. Peter Shankman CEO, Entrepreneur, Author

11. Dan Neely CEO Networked Insights

12. Brian Morrissey Digital Editor Adweek

13. Brenna Ehrlich News Editor Mashable

14. Marc Reeves International Commercial Director NFL

15. Dr. Carl Marci CEO Innerscope

16. Roll Video 1 – Mad Interns

17. What is the most important change in consumers over the past few years?

18. Tweet MTV Video Ed Sullivan Time Spent Consuming Media by Generation

19. Tweet MTV Video Ed Sullivan Time Spent Consuming Media by Generation

20. Tweet MTV Video Ed Sullivan Time Spent Consuming Media by Generation

21. Roll Video 2 - Distrust

22. How will marketing budgets change over the next few years?

34. 2,172 Links in Under One Hour!

35. 294 Links on the Home Page of NYTimes.com!

37. Roll Video 3 – Lead with the Product

38. How can we more effectively use data as a tool to create breakthrough campaigns?

40. Roll Video 4 - Insights

42. Roll Video 5 – Mad Men Carousels

44. What is the missing ingredient for creating breakthrough campaigns?

45. Roll Video 6 – Go Big

49. In Summary…

50. In Summary… “ No amount of advertising can get me to purchase a crappy pizza.” “ Listen to the wind.” “ The risk is where the breakthrough moment happens.”

51. HopeBeyondTheHype.com

52. Reach out anytime… Jeff Rosenblum Questus 646.442.5756 [email_address]