The document discusses metrics for measuring the success of a Gatorade marketing campaign from August to December 2012. It found that the campaign increased station adds on Pandora, total listening hours, likes on Facebook, and followers on Twitter. An analysis of the Gatorade audience found it was 61% female, 39% male, aged 13-17, and 95% used mobile devices. The top 10 artists among the Gatorade audience were also listed. The document concludes by outlining a strategy to build a brand's sound using music as a passion point, integrating it into users' lifestyles, creating moments around it, and fueling insights.