The document summarizes presentations from a marketer's panel on connecting with always-on consumers. It includes titles and insights from presentations by Henkel on "Romancing the Joan", Southwest Airlines on their "#12DaysofLUV" campaign, and Ubisoft on their "Assassin's Creed" game. The panel discussed engaging consumers through storytelling, building trust with consumers, and engaging with them in context.

1. Marketer’s Panel
“Connecting with the Always-On Consumer”
Chris curtin
@ChrisCurtin3
Julie melton
Jonathan adams
Anne murray
@JAdamsCT
Jill Steinberg
@Henkel
@SouthwestAir
@JillSteinberg

2. Henkel
“Romancing the Joan”
Title: Romancing the Joan
•
•
•
insight: she loves a story
@Henkel

3. Southwest LUV Story
“#12DaysofLUV”
Title: 12 days of luv
•
•
•
•
insight: trust your consumers
@SouthwestAir

4. Southwest LUV Story
“#12DaysofLUV”
BUT, what makes this a LUV Story…
@SouthwestAir

5. UBISOFT: Assassin's Creed
“Ultimate Song”
Title: ASSASAINS CREED SONG
•
•
•
•
insight: engage in context
@JillSteinberg

6. Marketer’s Panel
“Connecting with the Always-On Consumer”
Chris curtin
@ChrisCurtin3
Julie melton
Jonathan adams
Anne murray
@JAdamsCT
Jill Steinberg
@Henkel
@SouthwestAir
@JillSteinberg