1. Frank Dethier
Session 3: Innovation
Process

2. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
2
Strategy
Process
Organization
Resources
Culture
S
P
O
R
C

3. Frank Dethier –
INNOVATION & DELIVERY PROCESS
3
S
P
O
R
C
Deliver new
Products/Services/
Processes that
provide new value

4. Frank Dethier –
DELIVERY PROCESSES
PRINCE2
4
S
P
O
R
C

5. Frank Dethier –
DELIVERY PROCESSES
STAGE-GATE
5
Direction Ideas
External
&
Internal
Propo-
sal
2 3 4 5 6
Feasi-
bility
Develop-
ment
Scale-
up
Launch
Projects
Strategic
objectives
1
Innovation
Process

6. Frank Dethier –
DELIVERY PROCESSES
6
Waterfall
Agile

7. Frank Dethier –
INNOVATION & DELIVERY PROCESS
7
S
P
O
R
C
• Explore new
• Markets
• Technologies
• Business models
• De-risk Delivery
Deliver new
Products/Services/
Processes that
provide extra
/new value

8. Frank Dethier –
INNOVATION PROCESS – WHY?
 Set-up process with established milestones
 As precondition for release of funds
 To avoid a premature scaling
 Do not copy blindly your very structured Delivery
Process (to bring products & services to market)
8
Enable
creativity
& learning
Managed &
well-known
S
P
O
R
C

9. Frank Dethier –
New &
Existing
Markets
Trends
Innovation
challenges
Dev
Projects
Ideas
INNOVATION PROCESS S
P
O
R
C
9
Strategy
Idea
selection

10. Frank Dethier –
Innovation
challenges
INNOVATION PROCESS
CHALLENGE
S
P
O
R
C
10
• Generate clear challenge
• E.g. ‘How can we …’, ‘What if …’
• For which market/customers?
• Define upfront ‘good’ decision criteria
• Ensure customer is integrated

11. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
11
• Create conditions that foster
Creativity
• Ensure you involve everybody
• Assign a good moderator
• Define rules during idea generation

12. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
12
SCAMPER
Day in Life…
Brainstorm
From other
industries
6 thinking hats

13. Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
1313

14. Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
14

15. Frank Dethier –
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
15
Idea killers

16. Frank Dethier –
Ideas
INNOVATION PROCESS
IDEA GENERATION
S
P
O
R
C
16
Solicited Idea Generations
• Organized brainstorms
• Idea campaigns
• …
Unsolicited Idea Generations
• Letterboxes
• Idea management SW
• …

17. Frank Dethier –
INNOVATION PROCESS
IDEA SELECTION
S
P
O
R
C
17
Idea
selection
• Take your time (2/3)
• Reflect from customer’s perspective
• Use your defined criteria (from your Innovation strategy as well)
• Choose carefully selection team
• Work eventually in steps

18. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
S
P
O
R
C
18
Sprint 1
• Starting condition
1. Big picture goal/vision
2. Learning you want to achieve in sprint 1
• Focused assignment
• Dedicated team
• Outcome
• Learning
• Any change in big picture?
• Any missing other key learnings?

19. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECT PORTFOLIO
S
P
O
R
C
19
“Doing the right things” by
1. Selecting projects
2. Prioritizing projects
3. Manage and follow-up of project portfolio Dev
Dev
Dev

20. Frank Dethier –
Dev
INNOVATION PROCESS
LEARNING PROJECTS
S
P
O
R
C
20
Create asap a
business case that
will release funds for
‘normal’ development
Or ‘fail’ asap

21. Frank Dethier –
INNOVATION PROCESS
LEARNING PROJECTS  LEAN STARTUP
 The Lean Startup provides a scientific approach
to creating and managing startups and get a
desired product to customers’ hands faster based
on key principles
 Build-Measure-Learn
 Validated Learning
 Using well-defined process
 Less relevant if your new innovations fall within
current ‘scope’ of your business
21
S
P
O
R
C

22. Frank Dethier –
BUSINESS MODEL CANVAS
22
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
S
P
O
R
C

23. Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
23
Problem/
Solution Fit
Product (MVP)
/Market Fit
Scale
• Value Proposition
• Customer Segments
3 stages of a startup
Do I have a
problem worth
solving?
S
P
O
R
C
Have I built
something
people want?
How do I
accelerate
growth?
• Cost structure
• Revenue streams
• Key activities & resources
• Customer relationships

24. Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
24
S
P
O
R
C
Problem/Solution Product/Market Scale

25. Frank Dethier –
INNOVATION PROCESS
LEAN STARTUP
25
S
P
O
R
C

26. Frank Dethier –
New &
Existing
Markets
Trends
YOUR INNOVATION PROCESS
TRENDS
S
P
O
R
C
26
Technology Trends
Consumer Trends
Legal Trends
Industry Trends

27. Frank Dethier –
New &
Existing
Markets
Trends
YOUR INNOVATION PROCESS
TRENDS
S
P
O
R
C
27
How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?

28. Frank Dethier –
YOUR INNOVATION PROCESS
TECHNOLOGY TRENDS
S
P
O
R
C
28
How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?

29. Frank Dethier –
YOUR INNOVATION PROCESS
CONSUMER TRENDS
S
P
O
R
C
29
How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?
Changing the Self
Quantified Self

30. Frank Dethier –
YOUR INNOVATION PROCESS
INDUSTRY TRENDS
30
S
P
O
R
C
How does your company deal with those trends?
How do you create an opportunity of them?
How do you guard yourself against it?

31. Frank Dethier –
YOUR INNOVATION PROCESS S
P
O
R
C
31
Strategy
Top-down focus to organizationOrganization gives input to
company strategy