Baxendale conducts Research, Development and Innovation in health, energy and Big Data markets. This presentation outlines Baxendale IDEA, a scientific methodology for lean product and customer development.

1. What’s your next big
IDEA ?
SM

2. • …complement existing innovation capability
• …connect customers as solution providers
• …unlock sources of funding for research and development
• …commercialise your existing innovations to generate new revenue
• …consolidate your position through continuous innovation
And Deliver …
• …innovations that solve pressing strategic objectives
2
Discover How to…

3. 3
• RD&I: Research, Development and Innovation accelerator that makes
useful energy, healthcare and ICT products and companies
• Lean science: Experiments to test product value and customer take-up
• IDEASM
methodology: Agile, managed and stage-gated approach to
fast product and customer development
• Employee-owned start ups: Rapid set up of enterprises with an
embedded culture of continuous innovation
About Us

4. 4
1. Strategic
Innovation
Challenge
2. Agile Product
& Customer
Development
3. Scale-up
Inavya 3-Step Innovation Process

5. Map strategic needs Vision possible solutions
Launch strategic innovation challenge
5
Step 1: strategic innovation challenge

6. Realise your IDEA
• Identify most compelling innovation opportunity
• Develop Minimum Viable Product (MVP) quickly
• Experiment on value and growth propositions
• Act on evidence
6
Step 2: product & customer development
SM

7. 7
Minimum
Viable
Product
(MVP)
Customer reference
participants
Value created ?
Strategic
Objectives met ?
Step 2: product & customer development
Inavya IDEA
methodology
SM

8. 8
Step 2: making MVPs at speed
225….
Full-time scientists,
engineers &
consultants. Advanced
science & engineering
lab facilities.
#1….
Won more FP7
research grants
than any other
organisation in the
EU
Global….
Operations in United
Kingdom, Italy, France,
Luxembourg, Belgium,
Poland, Spain, China &
United States.

9. Networks
Know-how
INNOVATION
Experience
9
Step 3: market entry

10. 10
Inavya Leads

11. Realise your IDEASM