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Studio Breakfast. Spreek jij in de taal van de klant?

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Slides bij Webinar op 8/12/2017, met Hans Clijsters van HamiltonCoaching. Hoort in de reeks 'Studio Breakfast: hapklare webinars voor ambitieuze freelancers'.

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Studio Breakfast. Spreek jij in de taal van de klant?

  1. 1. Spreek jij de taal van de klant?
  2. 2. Marketing ≠ promo gifts
  3. 3. Basic idea: Adapt as little as possible by looking for your natural audience
  4. 4. 3 step program What do you do best? Who cares about that? 1 2 3 Make it even better for them!
  5. 5. Who are you? = Talent + Vision 1
  6. 6. Talent: What do you do better than anyone, even on a rainy monday morning?
  7. 7. What is your “why”? What is your utopia?
  8. 8. Expose yourself: who are you?
  9. 9. What do you stand for?
  10. 10. People don’t trust perfection
  11. 11. Segmentation 2
  12. 12. 1) Analyse the total market: probing
  13. 13. 2) Cut the market in segments: why do they buy? Segment: “A group of customers with the same needs and interests”
  14. 14. 3) Pick your segment: for who are you the most valuable?
  15. 15. Segment check: Which of their challenges can you resolve?
  16. 16. 4) Create maximum fit 3
  17. 17. Talk the talk, walk the walk
  18. 18. Dare to choose: you win some, you lose some
  19. 19. Website: Don’t hide yourself, you are the artist
  20. 20. Website: Use pictures of situations they recognize
  21. 21. Website: Assume no knowledge
  22. 22. Website: Tell them what dream you can realise
  23. 23. Website: Tell them your specialty and show them
  24. 24. Website: References, references, references, ...
  25. 25. Salestalk: Talk their language by not talking
  26. 26. Salestalk: Talk their language by repeating their goals
  27. 27. Salestalk: don’t assume they know how it works
  28. 28. Linkedin www.hamiltoncoaching.be

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