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Sameer Mathur
Sameer Mathur

Business

Business
1 of 46
PRESERVE LUXURY
EXTENDBRAND
Should Château de Vallois begin producing a more-affordable wine?
Company Background
Stakeholders
Claire’s Idea
Force-Field Analysis Triggers Family Pressure Increased Competition Finanacial Losses Socio-Cultural Factors Resistance Traditional Culture Changing Suppliers Lack of Experience Distortion of Brand
NAÏVE APPROACH
PLANNED APPROACH
THREE-STEP MODEL OF CHANGE
EMERGENT APPROACH
Criteria For Evaluation And Recommendation Brand Equity Profitability Affordable Wine Market Share Relationship With Negotiators
Serving to both the common as well as luxury markets
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