3. • A firm normally gets into international market by simply
shipping out its goods.
• If its international sales expand, it organizes an export
department consisting of a sales manager and a few
assistants.

4. If the firm moves into joint ventures or direct
investment, the export department will no
longer be adequate to manage international
operations

5. Companies that engage in several international markets and
ventures create an international division to handle all this
activity.
This unit is headed by a division president who sets goals
and budgets and is responsible for company’s international
growth.

6. The international division’s corporate staffs consists of
functional specialists who provide services to various operating
units. Operating units can be geographical organizations.

7. Or the operating units may be world product groups, each
with an international vice president responsible for world wide
sales of each product group.
Finally, units may be international subsidiaries, each headed
by a president who reports to the president of the
international division.

9. However, these companies face several organizational
complexities viz.
1.) How much influence should the headquarter product
manager have?
2.) And the company’s market manager for the banking
sector?
3.) And the company’s country manager?

10. Recap :

11. Credits :
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