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Attract and Retain Customers with Personalized Marketing

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Sameer Mathur
Sameer Mathur

Companies can attract and retain customers by personalizing marketing to individual customers through one-to-one marketing strategies. Building strong customer relationships and loyalty also helps by understanding each customer's needs and offering personalized services. The power is shifting to customers so understanding them individually is important for business success.

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How can companies attract and retain customers ? & How can they cultivate strong customer relationships ?
PERSONALIZING MARKETING
One-to-One Marketing
THE POWER IS WITH THE CUSTOMER
Building Loyalty
Created by Bhavnoor Singh, IITR, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com ).

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