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Pros and cons of customer database management

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Sameer Mathur
Sameer Mathur

What are pros and cons of database marketing

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What are pros and cons of DATABASE MANAGEMENT
A CUSTOMER DATABASE is an organised collection of comprehensive information about individual customers .
DATABASE MANAGEMENT is the process of building, maintaining and using customer database to contact, transact and build customer relationship.
CUSTOMER DATABASE Contact details Family Birthdays, anniversaries Interests, hobbies
DATABASE WAREHOUSES where can capture,query and analyse data to draw inference about individual customer’s needs Through DATA MINING marketing statisticians can extract from mass of data useful information about customers.
PROS OF DATABASE MARKETING Identify prospects To give particular customers special offers To deepen customer loyalty To reactivate purchases To avoid serious customer mistakes
CONS OF DATABASE MARKETING Some situations are not conductive Building and maintaining database require a large investment Not all employees are customer oriented and not all customers want a relationship with company Assumptions may go wrong.
Created by: Saumya Gupta NIT Surat Intern under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com
Pros and cons of customer database management

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