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Creating Customer
Value And
Customer
Relationships
How can companies attract
and retain the right
customers and cultivate
strong customer
relationships?
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
Studies about customers touch point to
maximize loyalty
PERMISSION MARKETING
Practice of marketing to consumers
only after gaining their expressed
permission
REDUCING
MANAGING
CUSTOMER
BASE
WIN -BACKS
Creating customer value and customer relationships3
Creating customer value and customer relationships3

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Creating customer value and customer relationships3