7. Many companies prefer to sell to neighboring countries because
they understand them better and can control their entry costs
more effectively
8. PROXIMITY
Psychic Proximity determines choices. Given more
familiar language, laws, and culture, many U.S. firms
prefer to sell in Canada, England, and Australia.
9. • Possibilities in Developing market
• Revenue from developing market
• Developing Countries
• BRIC Countries
• Evaluating Personal Markets