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What are the differences in postioning and branding with a small business

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Sameer Mathur
Sameer Mathur

competitive advantages for small business

Marketing
1 of 12
What are the differences in positioning and branding with a small business? By Sanket Badhe
Problem faced by small business
Limited resources Remember thirsty crows story...... Limited resources unlimited idea
Lack of money is no obstacle, Lack of an idea is an obstacle.
Guidelines for Small Businesses
Creativity In marketing Research
Employ a well integrated set of brand element
Focous on strong brands Focus on building one or two strong based on one Or two key association Point of difference for other brands
Create buzz and a loyal brand community
Leverage as many secondary Association as possible
“Created by Sanket Badhe, IIT Roorkee, during an internship with Prof. Sameer Mathur, IIMLucknow, www.IIMInternship.com ”

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