Brandharvest is a Branding Agency based in Mumbai, India that provides total Branding Strategies to its clients. Our brand strategy team works closely with our clients’ to achieve positive results. We do consulting for Branding Strategies, Positioning, Re-Positioning and Architecture Services.

2. Brand Strategy
Brand strategy is the foundation for building a strong brand. Strategy
is addressing the fundamentals, positioning, purpose, differentiation
and experience. Developing the brand strategy involves rigor,
processes and evaluation. It is the ability to focus on the essentials
and getting the brand matrix right.

3. Brand Positioning Strategy
Brand positioning refers to “target consumer’s” reason to buy your
brand in preference to others. It is ensures that all brand activity has a
common aim; is guided, directed and delivered by the brand’s benefits /
reasons to buy; and it focuses at all points of contact with the consumer.

4. Brand Positioning Strategy
Every business should have a positioning
strategy if it wants to survive in the
competition. For new business owners,
positioning is often a confusing concept. It
actually refers to a position in the minds of
the prospective customers regarding the
existence or presence of a company.
Consequently, they will avail the products
or services when the need arises.

5. Brand Positioning Strategy
The strategy for positioning an organization, service or product is
always in the context of the category and the environment in which they
operate. Therefore, it is very important to understand the larger aspects
first while delving deeper into the minds of the audience.
This will give an understanding of the context and the reason why
certain norms, practices, perceptions, beliefs, etc. shape the way
customers consumers or any other stakeholder views a brand in a
particular manner.

6. Brand Positioning Strategy
Every company has to find out ways through which it can acquire an
advantageous position in the competitive marketplace. Hence, a plan
or a strategy is required that will act as a roadmap and look for
differentiation. This is none other than brand positioning strategy.
At Brand Harvest, we follow a unique model to understand not just
Your brand but we attempt to get a holistic view about the opportunity,
the category, the competition, the society and the consumer.

7. Thank You
Every business should be aware of its brand positioning strategy, and
it should make efforts in such a way so as to acquire a unique position
for its brand.
For more information visit us at:
http://www.brandharvest.net/brand_strategy.htm