Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
3Apples Think Different AdThe think different vintage campai.docxgilbertkpeters11344
3
Apples Think Different Ad
The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns.
In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple.
The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto “Here’s to the crazy ones by Albert Einstein” followed by the words; “The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do”. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines.
The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.
Within People - A Guide to Finding PurposeWithin People
How do you align your business to an authentic purpose? We help leaders around the world connect to their purpose, focus their business and deliver growth. This booklet was designed for leaders who want to find purpose but don’t know how to get started. And to help guide our clients in articulating their purpose in the most powerful way.
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Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Brands That Do: Building Enterprise BusinessS_HIFT
Over 75 percent of brands are so meaningless to consumers that they may as well not be there. They are brands that are of no consequence — just names on products or services.
There is hope. Our research found that brands around the world matter in different ways than they did before. People want brands that act, that help, that do. Consumers are sending a very clear message that challenges every part of a business — from finances to operations to marketing. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. “ Positioning is the act of designing the
company’s offering and image to occupy a
distinctive place in the target market’s mind”
Philip Kotler
“ positioning starts with the product, but
positioning is not what you do to the product.
Positioning is what you do to the mind of the
prospect”
Ries andTrout
4. Attributes attached with product or service
High-tech image of company
Benefits
Category of user using this product
Comparison with competitors
Entire range of services
5. To find a unique position, you must ignore conventional
logic
Conventional logic says you find concept inside product
Not true; look inside prospect’s mind
You won’t find an uncola idea inside 7-up, but inside cola
drinker’s head
6.
7. In the initial stages it positioned itself
as fairness cream for the young women who wants to attract a better
looking husband.
"Get noticed by the man of your life.“
Later
Emotional benefits for achievers who actively seek solutions and do not look
at marriage as the ultimate source of personal achievement.
Fairness leading to Beauty leading to Good husband to Fairness leading
to Self-confidence leading to Good career.
The basic approach is not to create something new or different but
manipulate what’s already in the mind of the consumer
8. Fair and Lovely would not be a commercial success if it was
not advert its not “ being known” would not change the class
structure the Indian society and high societal value it places
lighter skin tones
Cream that fulfilled one’s Dreams and desires
Has been maintaining its millions of young customers trust
and perceived value toward brand and ruling the fairness
cream market in India
3Types of Positioning
o Value Positioning
o Benefits driven Positioning
o Problem L Solution Positioning
9. It is a tool to differentiate different brands by the
consumer in their own way
Initially targeted at children as a rub for child’s cold
Balms VICKSVapourub
Multi-purpose Colds
Adult Child
Day-time Night
Forehead(colds) Nose,Throat
Specific area of pain Chest and Back
Two way action : inside and outside action
10. Positioned along Mother's Love platform
Vaporub pioneered the concept of " Touch therapy" linking it to
the rubbing of vaporub on the child's chest.
The recent ad campaign also involves " father " in to the picture.
The ad shows a father taking care of the child usingVaporub
when the mother is away
The smart positioning and campaigns has ensured the brand
retaining the top position in the market
Marketed by P&G as “the only thing more powerful
than a mother’s touch
11. Ball pens forms the biggest chunk of the pen
market in India
Cello is at the pinnacle in the Indian pen
industry
1996- Introducing the rubber grip which
made writing easier
12. Smart looking high performance ballpoint pens
Be it a school kid , a college student , a young professional or a
senior executive, there is a Cello for every one
13. Superior quality
Extra long match sticks lasts
Sticks of this match box burns with one strike
without any sparkle
Available in different sizes.
14. Full line of brands covering various price points
Keeps that customers happy
Fuel efficient
Positioned itself as
aspirational- loaded- young car for
A Star successful ones