This document discusses developing a strong brand positioning by creating a customer-focused value proposition that competes effectively against other brands and makes the brand's superior qualities clear to consumers. It emphasizes establishing a positioning by defining what the brand offers and why it is a better choice than competitors.

1. Developing and Establishing
a
Positioning

6. Good Positioning
has

9. Creation of
Customer focused
value proposition

12. Competes with

21. Establishing Brand
Positioning
Requires that consumers
understand what the brand
offers and what makes it a
superior competitive choice

23. Manodhar Allu
National Institute of Technology,
Jamshedpur.