2. DOORDARSHAN
• India’s Public Service Broadcaster
• 15 September 1959
• Motto: Satyam Shivam Sundaram
• Logo designed by: Devashish Battacharya
• Owned by : Prasar Barathi
• HQ : New Delhi
• www.ddindia.gov.in
3. BROADCASTING
• 15th September 1959.
• Experimental telecast from Delhi.
• Small transmitter of 5 kilowatt.
• Equipment was provided by:
• Coverage range of 40 km.
• 21 TV sets were installed in the rural neighbourhood of Delhi.
4. • Aid from UNESCO.
• 50 TV sets were provided.
• Social awareness programmes.
• Educational programmes.
• Twice a week.
• 20 minute duration.
5. • 1961
• Aid from Ford foundation.
• Educational programmes for schools in Delhi.
6. • 1965
• Regular daily transmission as a part of AIR.
• News bulletin for 5 minutes.
• 1967
• Krishi Darshan began.
• In 80 villages.
• With the help of Department of Atomic Energy,The Indian Agricultural
Research Institute, The Delhi Administration and The State
Governments of Haryana and Uttar Pradesh.
• Range of transmitter was extended to 60 kilometres.
7. • By the end of 1970 there were 20,000 TV sets in Delhi and neighbouring
states.
• In 1972, TV service was extended to Bombay and Amritsar.
• Until 1975, only seven Indian cities had a TV service and Doordarshan
remained the sole provider of TV service in India.
• TV services were separated from AIR in 1976.
• Each office of AIR and Doordarshan were placed under the
management of two separate Director Generals in New Delhi.
8. 1982
• Doordarshan as a national broadcaster came into existence.
• National telecasts were introduced.
• Colour TV was introduced in the Indian market with the live telecast of
the Independence day speech by the then PM Indira Gandhi on 15th
August.
• Asian games held in Delhi was telecasted.
15. • Now more than 90% of Indian population can receive DD programmes
through a network of nearly 1,400 terrestrial transmitters.
• There are about 46 DD studios producing TV programs today.
• DD has a three tier programme service :
National
Regional
Local
• 5 Network zones:
North
South
East
West
North East